Grand Opening Giveaway 🧋🎈 Taichi Bubble Tea just opened their 8th location in Rochester, and to celebrate we’re giving away FOUR $25 Gift Cards to their newest Taichi at 📍100 Marketplace Drive in Henrietta!! 👉 www.instagram.com/reel/DWuf1-Z... #roc

This week’s #ROCTopShots winner is Alex Ramos 🌇🌇🌇 #roc

✅ote 👉 www.thisisroc.com/roctopshots/... for #roctopshots. #roc

This is #ROC 🏙️☁️ #thisisroc 📷: Lauren #roc

Giveaway Alert! 🎞️🪻🏛️ Come see “Edward Steichen and the Garden” – on display now through 9/6/26 at the @eastmanmuseum.bsky.social. Plus, we’re teaming up with the Eastman Museum to give away (2) pairs of tickets with a $25 gift card to dine at Open Face 👉 www.instagram.com/reel/DWhnrTA... #roc

Just a NOTA day in the city 🏙️☕️📷 #thisisroc 📍 #roc

This week’s #ROCTopShots winner is Tucker 🌃💦 #roc

✅ote 👉 www.thisisroc.com/roctopshots/... for #roctopshots. #roc

📍Jack’s Extra Fancy — a little disco, a little dive…always extra fancy! 🥃🪩🍔✨ #roc

🚨 Giveaway Alert! ☕️🍫 Rochester NY Coffee & Chocolate Festival is coming back to Rochester on April 25th, and we’re giving away (2) pairs of tickets to the event! 👉👉👉 Here’s how to enter: www.instagram.com/reel/DWRGgPF... #roc

Rush hour on the Freddy-Sue 🏙️🚕🚗🚚 #thisisroc 📷: Shelby Sotir #roc

Rooftop view of Rochester 🌃✨ #thisisroc 📷: Tucker #roc

This week’s #ROCTopShots winner is Jessica 🐈‍⬛🌃🩷 #roc

✅ote 👉 www.thisisroc.com/roctopshots/... for #roctopshots. #roc

Add OG Dumpling House to your list of must tries 🥟✨ #roc

🏙️📚🪴 Ink & Alchemy is back with a plant and book show this Saturday, Mar. 21 from 10am-5pm! We’re teaming up with Themata to give away a bountiful gift bag 🤩🤩🤩 www.instagram.com/reel/DV_Ea5k... #roc

Sunrise in Rochester ☕️🌇 #thisisroc 📸: Robert Rondelli #roc

Charlotte-Genesee Lighthouse 📍🌊 #thisisroc 🏙️ #roc

snow. #roc

This week’s #ROCTopShots winner is Emily 🌅🌅🌅 #roc

✅ote 👉 www.thisisroc.com/roctopshots/... for #roctopshots! #roc

Spring is on the way — snowdrops at Highland Park ☀️🌿🤍 #thisisroc 🏙️ #roc

View from Bateau Beach 📸🌊 #thisisroc 📍 #roc

The House of Guitars thawing in the sun 🌞🎸 #thisisroc 📸: Jonathan H #roc #houseofguitars

This week’s #ROCTopShots winner, with most online votes, is Brandon S🌳🌕✨ #roc

✅ote 👉 www.thisisroc.com/roctopshots/... for #roctopshots

Kodak moment in Rochester 🎞️🏙️ #thisisroc 📷: Dan Allen #roc

This is #ROC 📍🏙️ #thisisroc 🥰 #rochesterny #iloveny

Hidden gem 🐢🪴 Lamberton Conservatory #roc

Highland Park 🤍❄️ #thisisroc 📷: Julie Sisson #roc

This is it! 🕺🔥 Downtown Disco Rochester is turning up the heat & throwing down the beat next Saturday Night, March 7th 💃✨ Get your tickets now 🎟️🔗 www.simpletix.com/e/downtown-d... #roc

This week’s #ROCTopShots winner, with most online votes, is @585photomom 📷✨ #rochesterny #iloveny

✅ote 👉 www.thisisroc.com/roctopshots/... for #roctopshots #roc

Fog•chester 🖤🌃 #thisisroc 📷: Dave T. #roc

🍽️🏙️ We’re giving away (3) $100 gift cards in celebration of #EatUpRoc downtown restaurant week happening February 27th – March 8th. Win a $100 Gift Card to either: ✨ Farmhouse Table Food (Midtown) ✨ La Bola ✨ Native Eatery & Bar 👉 How to enter: www.instagram.com/reel/DVJHMb_... 😋🏙️ #roc

Scenes from @magrochester.bsky.social 🖤✨ #thisisroc 📷: R Shapiro Photography #roc

Swan cove 🦢🦢 #thisisroc 📷: Alyssa Z. #roc

This week’s #ROCTopShots winner, with most online votes, is Riley ⛽️✨ #roc

🧧🎊 Celebrate the Lunar New Year at Winter Swan Coffee on Sunday, Feb. 22nd ✨ Plus, win a goodie bag filled with a $25 Winter Swan GC + other lunar gifts! 🦢☕ www.instagram.com/reel/DU9TrmH... #roc

✅ote 👉 www.thisisroc.com/roctopshots/... for #roctopshots. #roc

This is #ROC 🌃✨ #thisisroc

Chili Cook-Off Giveaway! 🌶️🖼️ We’re teaming up with @flowercityarts.bsky.social to give away (2) tickets to their 19th annual chili fundraiser happening this Saturday, February 21 at 4:30pm (a $100 value!) 👉 www.instagram.com/reel/DU3Fe9u... 🌶️✨ #roc

This week’s #ROCTopShots winner is Justin Ritzel 🐟🦆💥 #roc

✅ote 👉 www.thisisroc.com/roctopshots/... for #roctopshots #roc

Psst…have you checked out Easy Sailor on Park Ave yet? 🗿🍍🍹 It’s this tucked away tiki bar right next to the UPS store on Park Avenue, and it’s also a speakeasy of sorts with a full-on faux travel agency in front. A tik•easy? (you can use that) 📌 622 Park Ave, Suite 2 #roc

🪩🕺 Downtown Disco Rochester is coming back to the Flower City on March 7th for a dazzling night of disco beats, strobe lights and 70s fashion! 💃🕺 To celebrate, we’re giving away (2) pairs of tickets! 👉 www.instagram.com/p/DUlEDbNAAaQ/ 🪩✨ #roc

Wintery walk @ North Ponds Park 🤍☃️ #thisisroc 📸: Jen Stevenson #roc

Moonrise over Charlotte Pier 📍🌕 #thisisroc 📸: @JamesMontanus #roc

🌷🌺🏛️ This month, come see Dutch Connection at the @eastmanmuseum.bsky.social – open now through February 22nd. We’re teaming up with the museum to give away TWO 4-packs of tickets! 👉 www.instagram.com/reel/DUdVgaO... 🌷🌷🌷 #roc

This week’s #ROCTopShots winner is Amanda 🏙️🎞️ #roc