English is such a cursed language. Do you put a meeting invite on a calendars, schedules, or diary? Fries = chips, chips = crisps. And of course optimization and optimisation, without going into how spoken emphasis is contextual. Reading a book. Visited the town of Reading. 🦅🦘🦁

Aaand 30% goes to knowledge base articles? Honestly this distribution is so interesting. Really goes back to the core question - what are website boundaries and how do you define something whose definition evolves over time? How big is the web?

Happy Friday brain. Someone write a book on how a Greenpeace adjacent organization engages in bioterrorism where genetically engineered ants are set loose to thrive in any climate can trigger alpha gal syndrome on its bite victims. Thus converting the world off of our meat-based diet.

For every human there's a million fucking ants. There's your AI horror movie right there.

Never give up www.youtube.com/watch?v=0QAr...

Man I missed the days where retailers weren't trying to digitize. Now everyone's doing ecommerce, and everyone's ecommerce experienced is peppered with ads. Ads are answers.

Nothing quite like seeing a Slack name (deactivated) to remind us that you're more than just your job.

In AI we trust -> ai.wharton.upenn.edu/wp-content/u...

Sometimes you work in a country for so long, that you gain a new accent on your mother tongue. ... And you have to work your way back to sound "normal" again to fit in because your intonation and emphasis decided to take a few sips of helium. 1/2

Lol. I didn't even do anything but visit the same page a few times.

🤣

It's another slow week in AI, so I figured I'd talk about ChatGPT's --QDF= operator and what the scores 0-5 mean. If you're new here, when I feel the AGI coming, I share tidbits of AEO (Answer Engine Optimization) discoveries in a way only a subsection of the internet would understand*. 1/N

Conspiracy Theory OpenAI is using Atlas as a URL discovery mechanism, collecting data directly from users. They do not have to spend compute to render pages as the user does that for them. They want to build a web index based on user data, not crawling, as a moat.

Still giving these vibes -> www.1x.tech/neo

One of our neighbors decided to leave trashed furniture in our sidewalk. And now I can't work. Who done it? Why am I not just as angry? Well, my love, you sucked out my energy reserves.

Some kids are dialed in on excellence in focus. Pretty weird when you have a child who just hit the "relative" 10% mark, but aren't focused b/c girl's got options: She's in an academy football club. Her club is struggling in their division. She is an average player, no extra practice or edge.

Was talking to my Italian and Italian-American neighbors this weekend, because I was also playing Minecraft IT support for a kids' playdate They're quite far removed from the AI world - ChatGPT is basically AI magic. They're currently using it to answer home DIY issues. I touched grass that day?

As a parent, I get to look at my child's search history. Every year children are adding to that shift in query data from head terms to long tail. I know I have a 1% child. She's furiously using Google Search, Learn About, or ChatGPT. Hell she's got a Reddit and Quora account. It's fascinating. 1/N

They say insanity is doing the same thing over and over and expecting different results. As a marketer, I don’t enjoy getting gaslighted when I do the same actions, but different results. This is where data fidelity comes in. Demand better. Sweat the details.

One of my favorite trivia about system prompts in OpenAI is that an example of sensitive but not explicitly identifying they can store is "User is an international student from Taiwan" I feel seen-ish. IYKYK TCK

Today's frontier LLM research is not about building animals. It is about summoning ghosts. Man that hit different. It especially does when you think about a particular Black Mirror episode.

Google won over schools with Chromium. So... ChatGPT Atlas being hyped up by their Education team... means... they're going after students? That will be interesting if true.

Somewhere in the range of 10~20% of EU MAU also use LLMs wouldn't be too crazy. There's overlap. It does make you question how good they are at bot-detection and deduping accounts. searchengineland.com/chatgpt-sear...

youtu.be/6PQB1S5sZQ0?... Shared while my mind is thinking about ChatGPT Atlas and "assistants" in general. Context: I grew up with maids serving the family. I also did a whole paper while in AP US history about indentured servants.

👀https://www.uschamber.com/co/about-us/authors

I'm very glad that the ?hints=search&q= hack to force QFO doesn't directly jailbreak the protections built into ChatGPT.

Recent-ish skills acquired/re-acquainted to: Playing chess Solving a Rubik's cube Juggling a soccer ball 5x times Overhead tennis serves Double stop exercises on the violin Being a piano accompaniment Because of my kids. At least two of these I actually enjoy.

This is the most gutsy thing I've seen all day. kayak.ai Check out the robots.txt and sitemap to get a flavor of what they think the premise is how the web will evolve.

TIL AI Psychosis That switch from 4o to 5 has that on full display.

Feel the inflation > feel the AGI

If AI can create simulations, what's to say we're not in the matrix in a simulation, or that we don't become capable of creating simulations where there are entities unaware that they are in a simulation? An old question revisited in the age of AI.

ADAPT OR BE REPLACED BY SOMEONE ELSE WHO HAS EVOLVED WITH AI Me: Chill with the caps. It's a good idea to keep a few colleagues whose role is to play devil's advocate because group think is dangerous. Actually, you're right. I give up. Let them create a devil's advocate agent.

Today is 10/10🎆 1. It marks the uprising against the Ching Dynasty, which ended in 1911 2. It's the national day celebrated in Taiwan, the sovereignty at the core the AI boom cause TSMC makes your AI chips 3. The fireworks celebration on Taipei 101 always looks like a terrorist attack aftermath

Oddly satisfying.

If we serve a 404 page that actually is a 404 http status code... But we infer a confidence score using personalization and cookies... to implement a meta refresh.. That then gets you to a 200 status page with noindex on it... I think we could spin up a better 404 user-experience. Am I crazy?

Almost more year down, 3 more to go... I wish politicians were more boring and less of a reality show. This attack on free speech is concerningly creeping towards things you experience in autocratic regimes.

Damn I think that's it. What a perfect name. This might be a sign that I'm starting a Substack.

👀https://pressgazette.co.uk/news/automated-pr-tool-is-bombarding-uk-media-with-ai-generated-content/ What could go wrong when someone has a pen and a platform?

Preview rage bait: Your LLMs prefer subfolders over subdomains. T-minus 16 hours.

Really feeling the enshittification of Amazon www.theguardian.com/technology/2... Delivery times are getting worse. Support is mostly self-service. Product selection? Limited.

Made a conscious choice to not ask AI to proof something I wrote. Who said professionalism was dead?

"Use case" is such a product language, but it made its way to B2B SaaS. The hilarious thing about LLMs and intent... is that use case pages are now able to actually target... the use case. No more "that keyword is covered as long form content on the blog" I think that's a good thing.

I forget what my old chess.com ELO was and account recovery is a pain, so I started anew. New account, who dis. And boy, I feel old and dumb. Currently at 1,100. Pretty sure it'll be hard to get back to 1800 (1%) with this old brain without practice.

Signs that someone tried to "AEO" something: 1. Lists 2. Table 3. Stats 4. FAQ 5. Sentences are short and factual because of semantic triples 6. llms.txt or .md 7. Leading sentence structures that almost scream prompt injection (e.g. 500 surveyed said the best X is Y because... feature 1, 2, 3)

Some signs that an SEO touched a piece of content: 1. A # table-of-contents 2. 5000+ words 3. Tables, images, and video 4. An FAQ at bottom + schema.org 5. A related articles carousel 6. Cards linking to of related products 7. Some author bio 8. Author bio page links back to competitive KW...

Something like 11% of chat messages are people expressing themselves. community.openai.com/t/fixing-the... Hilarious if it was just a bunch of thank-yous.

Making pricing pages accessible to AI bots to reduce hallucinations shouldn't be this hard, but apparently it is. 1. Inconsistent CCTLDs 2. Language of content 3. Hreflang, mix of lang and lang+country 4. Currencies 5. "Local" phone numbers 6. Sitemaps 7. SPA's and client-side interactive content

NotebookLM is honestly just OP.

I really should do that terrible website idea. Full blown interstitial on the home page for email capture. Auto-unsubscribe if you don't click through one email I send to you. Now I can also design an agent and give some $ to do the next steps and see where it goes.

Having a football kid in the US means your child is not playing alone and cultivating self-discipline and discovery. They're in youth clubs and being taxied by parents paying a few grand for coaches and the team, and driving to weekend matches and tournaments.