New Post: Why Smart Founders Still Struggle to Set Priorities garvescope.com/blog/no-clea...

New Post: Google Maps SEO: Why Most Businesses Optimize the Wrong Things garvescope.com/blog/google-...

If you have a brick-and-mortar shop, your single greatest growth channel is Google Maps. When was the last time you spent any effort optimizing for it? ahrefs.com/blog/google-...

For those who follow @bendoesit2 on TikTok, I've started to buy random TikTok Shop junk and review it. 100% always guaranteed to disappoint. explodingtopics.com/blog/find-vi...

Some new hooks for your YouTube, TikTok, and Reels videos. You're welcome. vidiq.com/blog/post/vi...

You know the other weird trend with the Super Bowl ads this year? What was the deal with so many of them using de-aging tech? www.adweek.com/brand-market...

Netflix and YouTube trying to constantly dunk on each other has been good for creators. If only so we can see YouTube's revenue numbers when they try to humble brag about being 25% larger than Netflix. Now if y'all could share some of that $60B, that'd be great. www.tubefilter.com/2026/02/05/a...

Most of these short-form video platforms are really good about testing content with near-immediacy. If your content doesn't pop off in the first day, it may grow some long-trail value but it's unlikely to unless it suddenly becomes relevant later. www.socialinsider.io/blog/how-lon...

I have mixed feelings about trendjacking. If you compare social media to music, it's the equivalent of sampling a track to create something new. That can be a cool avenue of creation and result in new things, but it can also be reductive. Like DJ Khaled. explodingtopics.com/blog/what-is...

What this article doesn't say outright (but it's the reason the article exists) is that we don't have good reporting tools on how well our brands permeate into the AI landscape. All we can do is check a long list of prompts where we hope we'd pop up and see if we do. ahrefs.com/blog/custom-...

We're talkin' NFL on TikTok, NFL on X, NFL on Reels, NFL on Bluesky, NFL on... www.cnbc.com/2026/02/06/n...

New Post: How Founders Stay Calm: Why Calm Doesn’t Come From Time Hacks garvescope.com/blog/how-fou...

Oh, we think business owners need this article ASAP. How many of you have a past-due invoice and a client making you crawl through the depths of hell to get paid for work you've done? quickbooks.intuit.com/r/payments/p...

New Post: Reactive vs Proactive Business: The ‘Everything Is Urgent’ Trap garvescope.com/blog/reactiv...

As a career product manager, I've spent a lot of time thinking about how Google actively builds disruptive technologies despite being how big it is. 🧵⬇️ news.crunchbase.com/venture/goog...

We've been blogging a lot about proactive entrepreneurship, so it's only fitting that we stumbled across this article from Help Scout today about proactive CUSTOMER SERVICE. Maybe the takeaway is as simple as just being proactive about everything. www.helpscout.com/blog/proacti...

GTMNow doesn't post content often, but when they do, it's a banger. This article from last year is a cool (and super tangible) list of ways you can explore taking your product to market. GTM can be daunting because of how many options there are. gtmnow.com/10-gtm-campa...

Anyone who follows us knows we've got beef with Shopify's trash AI-written, misleading marketing content, but this one is real. If you're worried about your industry's job market in the face of AI and economic downturn, tyou should start a business. www.shopify.com/news/thrive-...

Personalization on your website is a FANTASTIC tool for businesses who are doing the basics well, but you're probably wasting time, energy, and effort if you haven't already done A/B testing on those pages to make sure they convert well without personalization. blog.hubspot.com/website/land...

This isn't dissimilar to what Garvescope's Digital Performance Audit and Business Intelligence Dashboards do. Take the data you have and use it to make smarter decisions so you're not navigating blind as a business owner. later.com/blog/content...

If you've had the same Google Ads campaign running for a few months, it's worth looking at this article, which breaks down three new features Google has rolled out that you should be using. www.practicalecommerce.com/3-performanc...

Super Bowl post #2: If you're going to do ad commentary, might as well make sure tech bros catch some strays. techcrunch.com/2026/02/07/t...

Super Bowl post #1: It's Super Bowl Sunday, so here's the start of the ad commentary. 💩 www.marketingbrew.com/stories/2026...

Ah, March. The month of spring cleaning, peanut butter, Star Trek, and made up holidays. www.practicalecommerce.com/5-content-ma...

It makes sense that VC firms are investing heavily in Fintech. They have to support the businesses that'll innovate us into a future where the financial woes of over-investment in AI infrastructure are tanking the economy. news.crunchbase.com/venture/most...

Here's what Google wants you (marketers, in this case) to know about their roadmap for the search side of their business. business.google.com/us/think/sea...

I just posted about how AI is now surfacing more YouTube content than Reddit content. Here's another story saying Reddit is dedicated to being the internet's answer engine. It seems like this is going to be a YouTube vs Reddit world, and AI will be the referee. www.emarketer.com/content/redd...

Founders and business owners: Here's a good guide for how you can explore using influencers for your marketing campaigns. www.brandwatch.com/blog/influen...

This is a pretty concise breakdown of how two-faced Google is being when they talk about YouTube and AI. They want to combat AI content while they invest heavily in tools that help creators generate AI content. www.marketingtechnews.net/news/youtube...

The one thing that does change significantly in the transition from conventional search engine optimization to optimizing for AI platforms is how we phrase content. This was a solid breakdown. blog.hubspot.com/marketing/ae...

My favorite part of the February Google algo update: "Reducing sensational content and clickbait." Puhleez continue this work. Sincerely, -- The entire world searchengineland.com/google-relea...

It's nice when Google publishes though leadership about how they foresee the future of an industry they impact. In this case, the future of AI in retail. So many great takeaways in this article. business.google.com/us/think/ai-...

I love this side-by-side of review asks on Reddit. What's the best version of this you've seen? I vividly remember a few, but nothing as cool as the hand-written note in this post. www.reddit.com/r/marketing/...

The creator economy is real and great evidence is that they have as many conferences as any other industry. later.com/blog/creator...

Google does a big deal with Reddit and starts using it as the primary source for AI answers, but pretty quickly figures out video content is still a better recommendation for the average user than forums. 🧵⬇️ www.emarketer.com/content/yout...

New Post: Why Busy Founders Make Worse Decisions and 4 Things it Impacts garvescope.com/blog/busy-fo...

If I was going to do a hard reset and start Garvescope from scratch today, my most-emphasized growth channel would still be SEO. The growth curve is depressing when you first start, but there's still no channel with better bang for its buck when it comes to both: 🧵⬇️ garvescope.com/blog/stop-ig...

New Post: 3 Idiot-Proof Reasons To Stop Ignoring SEO (Even in the AI Future) garvescope.com/blog/stop-ig...

New Post: Data Small Business Owners Need to Make Perfect Decisions: 15 Examples garvescope.com/blog/data-sm...

New Post: How To Decide What To Work on as a Founder: What Deserves Your Attention This Week? garvescope.com/blog/how-to-...

New Post: If Everything Is a Priority, Nothing Is: How Founders Lose Focus garvescope.com/blog/everyth...

New Post: Founder Firefighting: How Small Problems Masquerade as Emergencies garvescope.com/blog/founder...

New Post: A Hard Balance: Urgent vs Important In Small Business garvescope.com/blog/urgent-...

New Post: Stressed? 4 Devastating Reasons Why Everything Feels Urgent, And Why Most of It Isn’t garvescope.com/blog/why-eve...

New Post: 100 Different Industries With Business Intelligence Use Cases for Smarter Growth garvescope.com/blog/100-bus...

TikTok's case study into the bridge between indie film and vertical social video: newsroom.tiktok.com/sundance-202...

This is a pretty fair way to look at the state of marketing: you need to market to both HUMANS and MACHINES. Yay. www.practicalecommerce.com/marketing-to...

It was always inevitable. Here some the ChatGPT ads. digiday.com/marketing/as...

YOUR BUSINESS NAME SHOULD SAY WHAT YOU DO. I was talking to someone the other day who had a business originally named "[Anonymous] Smoothie Company" and wanted to change it to what can only be described as a generic pharmaceutical name. (Expradia or something...) Do you think that was a smart idea?

Reddit makes up the vast majority of AI citations, so it should be an important part of your marketing strategy. Does that mean you should just go post your crap to the platform? Nope. explodingtopics.com/blog/reddit-...