Your biggest risk isn't failure. It's getting exceptionally good at something you hate.

Today, you have permission to create something terrible. - Awful art. - Bad writing. - An embarrassing first version. Greatness almost always starts ugly.

The irony of corporate success: You climb the ladder only to realize the most valuable stuff was never at the top.

The most successful people I know don’t have better ideas. They have a higher tolerance for discomfort. They’re simply willing to sit in the mess longer than everyone else.

90% of content I see is performative. - Tools - Routines - Over-optimization By the time most people have pulled off their mouth tape, cold plunged, and journaled for 2 hours, I've done my work and started spending time with my family.

Most people spend decades working 60-hour weeks chasing freedom, when the real freedom was building an intentional life from the start.

The biggest risk isn’t failing at your dream. It’s succeeding at someone else’s.

Life hack: Do what you said you would, when you said you would do it, even when you don't feel like it.

The most interesting people I meet aren't multi-millionaires working 50+ hours a week. They're unconventional people who have dedicated themselves to living better, working smarter, and redefining success.

In your 20s, experiment. In your 30s, build. In your 40s, own. Most people spend their whole lives planning and never live any of these stages.

In the corporate world, you're useful until you aren't. If you're fortunate enough to have a job, now is the best time to start preparing for that reality.

Most people ask permission for literally everything. But, nobody's usually stopping you. Want to start your own business? Start. Want to learn a skill? Get going today. Want to try a new approach? Go ahead. There's no authority figure. Just start.

The happiest people I know are slowing down, not speeding up.

Mediocre intelligence + curiosity + showing up every day will outperform most people who are 10x 'smarter' than you.

The happiest people I know aren't chasing big houses or fancy cars. They're building tiny businesses that let them work 3-4 hours a day and spend the rest of their time actually living life.

Do good work, make money, stay healthy, help people, love your family, and travel the world. Everything else is just a dog and pony show.

Your environment dictates your choices. Change your surroundings before trying to change your habits. The right environment makes the right decisions easy, while the wrong one makes them nearly impossible.

Things I'm not interested in: - Changing the world - Building the next unicorn - Getting a $10M+ valuation Things I am: - Spending my time with my wife - Traveling whenever I want - Working on cool projects - Seeing my friends often - Not doing things I hate Find your own definition of success.

Deciding what "enough" means to you is the most impactful financial decision you can make.

Most people chase more while neglecting what they already have. If you have time to think, people who care, and opportunities to work on, you're already wealthy.

The more I get off the grid, the happier I become.

Most people spend decades chasing wealth only to realize they've traded away the one thing wealth was supposed to buy them.

Fear of failure is a privilege; some people can't afford to hesitate.

Life hack: Marry someone that, if you had no friends at all, you’d gladly spend every waking moment with.

Your environment dictates your choices. Change your surroundings before trying to change your habits. The right environment makes the right decisions easy, while the wrong one makes them nearly impossible.

The Modern Solopreneur Playbook: - One niche - 1,000 true fans - One solvable problem - One service-based solution - One automated product-based solution Everything else is just overcomplication.

The best personal brand is simply living a life worth talking about.

The easiest way to fall in love with your life is to do a lot of difficult, painful, meaningful stuff for a very long time.

Life hack: Do what you said you would, when you said you would do it, even when you don't feel like it.

Every person I know who has optimized for money is less happy than those who have optimized for life.

The ability to teach yourself is the most valuable skill you can develop. Learn how to learn. Then go wherever that knowledge takes you.

Stop searching for a mentor. Instead, attract a high-quality mentor by making yourself someone worth spending time on.

If you've never made money working for yourself, don't build some big plan on how to make $500,000. Instead, ask yourself, "What would I do if I needed to make my first $1 online in the next 24 hours?" You probably know what you would do. So go do that thing.

99.9% of people I know have a million ideas and no business.

The math behind a $250k per year online business: - $20.8k/month - Which is $695/day - Which is 7 customers at $99/each - That's 475 visits/day at 1.5% conversion Mind you, none of this is easy. But it's certainly easier than staring $250k in the face with no plan.

I'm stunned by the number of high-earners I meet who know nothing about saving or investing. Making money is easy, but keeping it is hard.

The easiest way to be undervalued by others is to undervalue yourself.

If you're a top performer at a company and they pay you 20% of what you generate, imagine how well you'd do building a small one-person business that operates at nearly 95% margins.

I was a failure from 2003 to 2009. - Bad jobs - Poor performance - Renting in crappy towns - $25,000 in credit card debt - Living paycheck to paycheck In December 2009, everything changed:

One-person companies are the new modern business. Grow a channel, build an email list, and offer products at multiple price points: - Subscriptions - Community - Sponsors - Classes - Etc. Tiny business. Good revenue. Great margins. Plus, freedom to live how you'd like.

Most people will do anything to learn how to start a business other than start a business.

If you can drive 120 people to a landing page each day, you can probably make 3 sales of a lower-cost product. If that product is $150, you're making $165k per year. Become known for one thing, build one product, and drive that traffic.

If you build a business that falls apart when you go on vacation, then it's just another job.

Anyone telling you to spend your entire career job-hopping your way to a bigger salary has never been good enough at their job to move up in a meaningful way. Short-term vs. long-term thinking.

An uncommon superpower is being supremely confident in who you are as a person.

No matter how much money you have, you're not wealthy with a calendar of unwanted obligations.

So many people heap praise onto their business heroes who don’t know they exist and don’t care about them at all. At the same time they fail to acknowledge the people closest to them who have had a much more dramatic impact on their lives.

An easy way to make more sales is to simply remind people: - You exist - You have a product - Your product solves a problem - Here's how easily you can buy it So many people forget this very simple thing. Squeaky wheel gets the oil.

Your self-confidence will soar when you realize the people you admire aren't as special as you think they are.

I don't want to build the next unicorn. I want a clear schedule, a top 1% network, and the ability to do whatever I want on any given day of the week. That's my version of success.