On se lance enfin… on va créer un moteur de recherche ! ibouio.substack.com/p/eb258159-2... un beau défi :)

I spent a few hours writing an opinion piece. Hope you like it and that it gives you something to think about. central.yourtext.guru/seo-and-ai-t...

Do you know how long it takes for Google to consider a page update? Do you know transition rank? central.yourtext.guru/why-does-seo...

I didn't expect to have so many positive feedbacks on the french version, would love to know if my writing style also works out in english: (it's about a 10-15 min read) central.yourtext.guru/backlink-acq... What do you guys think?

Check out our blog: central.yourtext.guru. we share what we know and learn with expert articles on: - How web crawlers really work - Practical methods to get backlinks - Accurately estimating duplicate content It’s technical, actionable, and for those who want to go deeper.

SEO in 2024, and now in 2025, is about mastering Google’s QBST: the right words matter more than ever. Want to know how Google ranks content with precision? I break it down here central.yourtext.guru/qbst-in-2024...

Google knows what you want before you do—and it’s not magic, it’s Navboost. This little-known engine tracks what you click, what you love, and what you skip to reshape search rankings. Curious how it works and what it means for SEO? 👇 central.yourtext.guru/navboost-alg...

Must-Read for SEO central.yourtext.guru/navboost-alg...

Finally, after spending some time reading various people on Bluesky, I get the sense that we've lost the ability to have real conversations. The more people join, the stronger this feeling becomes. What can we do to give everyone their voice back?

An apple tart with an almond shortcrust pastry. Yum.

Big cities all got the same traffic problem

Here is a Livarot, a French cheese from Normandy

Cité des sciences et de l'industrie in Paris I hadn’t set foot there in 15 years...

Using some days off to (re)visit a few Parisian museums. It’s so enjoyable!

I'm really happy with this article on QBST: I think it does a great job of explaining what Google's QBST algorithm is without being overly technical. Proud of myself, you know :) central.yourtext.guru/qbst-in-2024...

Spoiler: I’m the author of the article on QBST. Check it ou!

Nice blog post by @sylvain.peyronnet.eu central.yourtext.guru/what-is-a-ge...

I gave a training session on Google leaks in Paris today with my brother @sylvain.peyronnet.eu It was a great time spent with 20 participants eager to deepen their understanding of SEO and how Google works behind the search engine’s official communication. Thank you for all your questions!

Post somebody you've been told you look like, who you definitely don't look like.

Yesterday for the seosummit at the Grand Rex in Paris, I ran a booth with my siblings @sylvain.peyronnet.eu and @luciepeyr.bsky.social. Great vibes, reconnecting with SEO pros, new faces, even LinkedIn and TikTok influencers!

Massive thrill yesterday! Unpacking the secrets behind Google's leaks and court documents for pro SEOs was such a blast. QBST, Navboost, superroot, Twiddlers, Mustang, Alexandria... and so much more! SEO is dead? Long live SEO! A training session conducted as a duo with @sylvain.peyronnet.eu

SEO Anecdote. After a CMS update, all the titles became identical and only displayed the site's name. This led to an almost complete drop of all pages in the SERPs. The TITLE tag is super important!

I grew up on these streets.

Digital technology is overwhelming us. We all have thousands of photos in our pockets. We need to take the time to sort through them and keep only fragments. It’s the rarity that will make these memories truly valuable.

Mon article sur les nouveaux projets de presse indépendante de jeu vidéo a été rendu gratuit par les abonnés de @canardpc.com pour 7 jours.

Allez, un petit jeu tranquille pour le week-end. L'IA génère une image, il faut deviner le nom du jeu vidéo que ça représente. Indice : c'est l'un des meilleurs jeux vidéo de l'univers connu.

Si vous êtes passé à côté de la magie de l’ia des derniers mois, jettez-vous y. C’est déstabilisant de voir d’aussi énormes progrès en si peu de temps.

Elle est des nôtres !

J'attends que X libère la marque twitter et que bluesky reprenne le nom :D

Le dormeur doit se réveiller