The Media Leader UK (@themedialeader.bsky.social)

NEW: I spoke to The Sun's digital director and assistant editor to understand why the time is ripe for the outlet to launch a partial paywall. “I think people need to take and place as many bets as possible in this market and try to create as many co-existing revenue streams as possible.”

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‘Place as many bets as possible’: Behind The Sun’s hybrid paywall strategy - The Media Leader The outlet's digital director and assistant editor discussed the strategic move of installing a partial paywall. https://uk.themedialeader.com/place-as-many-bets-as-possible-behind-the-suns-hybrid-paywall-strategy/