Pop Culture Marketing Campaigns
@popcultureads.bsky.social
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Covering everything from billboards, to convention displays, to even tie-in breakfast foods.
In 2000, to promote the release of Pokemon: The Movie 2000, Eggo rethemed their popular Chocolate Chip and Blueberry-flavored frozen waffles to have images of fan-favorite Pokemon.
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Thorough the history of the Shrek franchise, they have had two collaborations with M&M's. One was for the release of Shrek 2, the other was for Shrek the Third. For both of these collaborations, promotional bags with extra large "ogre-sized" candies were released.
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In 2010, to celebrate the 30th anniversary of the Pac-Man arcade game, Google rethemed their homepage "doodle" to be a playable Pac-Man maze. The maze was originally meant to be online for only 2 days, but Google made it permenantly accessible due to the doodle's unexpected popularity.
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During the release of 2004's The SpongeBob Squarepants Movie, over 4,700 Burger King restaurants were decorated to have 9-foot-tall SpongeBob inflatable on their roofs. Due to the show's popularity, many of them were stolen by fans, leading to the chain creating a reward program for their return.
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In 1992, in promotion for the film Batman Returns, a company named Street Kids produced tortilla chips shaped like the iconic Batman symbol.
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In 2011, Comedy Central partnered with Frito-Lay to create real-life versions of the South Park snack food Cheesy Poofs to celebrate the premiere of the show’s 15th season. Over 1.5 Million bags were produced and sold exclusively at Walmart.
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Billboards in New York City and Los Angeles for the Amazon Prime debut of the independent YouTube series Murder Drones.
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From 1990 to 1993, Tyson Foods ran a series of frozen children's meals themed after Looney Tunes characters including Bugs Bunny, Daffy Duck, Tweety Bird, Wile E. Coyote, and a few others.
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In 1991, Universal Merchandising teamed up with Vitamin Beverage Corp to create a Rocky and Bullwinkle-themed beverage titled "Bullwinkle's Vitamin Soda Pop." Flavors included Strawcherry, Mandberry, Vitapunch, & Mooseberry.
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In May 2011, Kermit the Frog appeared at the premiere of Pirates of Caribbean: On Stranger Tides to promote The Muppets releasing that November.
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In 2011, to promote the release of Super Mario 3D Land, Nintendo created a real-life Mushroom Kingdom for fans to play in using trampolines, slides, and life-sized goomba statues. In addition, the area also had walkaround Mario mascot for meet-and-greets and a 3DS demo station.
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In 2009, M&M's released a limited-time Strawberried Peanut Butter flavor to promote the release of Transformers: Revenge of the Fallen.
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Famous billboard for 2012's The Dark Knight Rises
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In 2003, General Mills released a Yu-Gi-Oh-themed breakfast cereal featuring corn flakes shaped to resemble the franchise’s Millennium Medallion.
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In 1994, to promote the release of the live-action adaptation of The Flintstones, McDonalds introduced the “Grand Poobah Meal.” This included a McRib with supersized fries and a drink.
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In late 2020, Arby’s Kids Meals contained launch papercraft toys and tokens based on the popular video game, Cuphead.
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Promotional for “Got Milk?” ad for 2000’s Rugrats in Paris: The Movie.
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To promote the release of 2006’s Pirates of the Caribbean: On Stranger Tides, Disney themed an entire sailboat after the franchise and entered it in the world-famous Volvo Ocean Race.
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In 2004, to promote the release of The Incredibles, Kellogg's released a limited edition strawberry-flavored "Incrediberry Blast" cereal.
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For a brief period in 2004, MAD Magazine's iconic Spy vs. Spy characters acted as spokesmen for Mountain Dew.
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In 2007, to promote the release of The Simpsons Movie, a limited supply of 100 yellow-colored Xbox 360 consoles with decals of the movie’s logo and the top of Homer Simpson’s head were produced.
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In 1999, several Pepsi vending machines were rethemed to promote the release of Star Wars: The Phantom Menace
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