In 2000, to promote the release of Pokemon: The Movie 2000, Eggo rethemed their popular Chocolate Chip and Blueberry-flavored frozen waffles to have images of fan-favorite Pokemon.

Thorough the history of the Shrek franchise, they have had two collaborations with M&M's. One was for the release of Shrek 2, the other was for Shrek the Third. For both of these collaborations, promotional bags with extra large "ogre-sized" candies were released.

In 2010, to celebrate the 30th anniversary of the Pac-Man arcade game, Google rethemed their homepage "doodle" to be a playable Pac-Man maze. The maze was originally meant to be online for only 2 days, but Google made it permenantly accessible due to the doodle's unexpected popularity.

During the release of 2004's The SpongeBob Squarepants Movie, over 4,700 Burger King restaurants were decorated to have 9-foot-tall SpongeBob inflatable on their roofs. Due to the show's popularity, many of them were stolen by fans, leading to the chain creating a reward program for their return.

In 1992, in promotion for the film Batman Returns, a company named Street Kids produced tortilla chips shaped like the iconic Batman symbol.

In 2011, Comedy Central partnered with Frito-Lay to create real-life versions of the South Park snack food Cheesy Poofs to celebrate the premiere of the show’s 15th season. Over 1.5 Million bags were produced and sold exclusively at Walmart.

Billboards in New York City and Los Angeles for the Amazon Prime debut of the independent YouTube series Murder Drones.

From 1990 to 1993, Tyson Foods ran a series of frozen children's meals themed after Looney Tunes characters including Bugs Bunny, Daffy Duck, Tweety Bird, Wile E. Coyote, and a few others.

In 1991, Universal Merchandising teamed up with Vitamin Beverage Corp to create a Rocky and Bullwinkle-themed beverage titled "Bullwinkle's Vitamin Soda Pop." Flavors included Strawcherry, Mandberry, Vitapunch, & Mooseberry.

In May 2011, Kermit the Frog appeared at the premiere of Pirates of Caribbean: On Stranger Tides to promote The Muppets releasing that November.

In 2011, to promote the release of Super Mario 3D Land, Nintendo created a real-life Mushroom Kingdom for fans to play in using trampolines, slides, and life-sized goomba statues. In addition, the area also had walkaround Mario mascot for meet-and-greets and a 3DS demo station.

In 2009, M&M's released a limited-time Strawberried Peanut Butter flavor to promote the release of Transformers: Revenge of the Fallen.

Famous billboard for 2012's The Dark Knight Rises

In 2003, General Mills released a Yu-Gi-Oh-themed breakfast cereal featuring corn flakes shaped to resemble the franchise’s Millennium Medallion.

In 1994, to promote the release of the live-action adaptation of The Flintstones, McDonalds introduced the “Grand Poobah Meal.” This included a McRib with supersized fries and a drink.

In late 2020, Arby’s Kids Meals contained launch papercraft toys and tokens based on the popular video game, Cuphead.

Promotional for “Got Milk?” ad for 2000’s Rugrats in Paris: The Movie.

To promote the release of 2006’s Pirates of the Caribbean: On Stranger Tides, Disney themed an entire sailboat after the franchise and entered it in the world-famous Volvo Ocean Race.

In 2004, to promote the release of The Incredibles, Kellogg's released a limited edition strawberry-flavored "Incrediberry Blast" cereal.

For a brief period in 2004, MAD Magazine's iconic Spy vs. Spy characters acted as spokesmen for Mountain Dew.

In 2007, to promote the release of The Simpsons Movie, a limited supply of 100 yellow-colored Xbox 360 consoles with decals of the movie’s logo and the top of Homer Simpson’s head were produced.

In 1999, several Pepsi vending machines were rethemed to promote the release of Star Wars: The Phantom Menace