Radical honesty may be the flavour of the month, but does it have a place in employer branding? Get it right and you rebuild trust and win the branding Holy Grail, authenticity. Get it wrong and you’re left with nothing but egg on your face. #EmployerBranding #TalentAttraction #RecruitmentMarketing

The Trust Recession Is Here. What Employer Brands Need To Do Now. Employee trust in “my employer” just fell globally for the first time in the Edelman series. Leaders think they trust employees more than employees feel trusted. #EmployerBranding #TalentAttraction #RecruitmentMarketing

[24 AUG] PAPER CUT: Green Lights, Red Flags, Real Work. Surveillance gets slick. AI hype meets the finance team. Entry-level careers wobble. This week is about trust, not toys. #EmployerBranding #TalentAttraction #RecruitmentMarketing

Mo Gawdat warns AI could erase millions of white-collar jobs from 2027, threatening the middle class and social stability. Backed by growing evidence and leading experts, his forecast calls for urgent action before the disruption becomes irreversible. #EmployerBranding #FutureOfWork #HR #jobs

EU lawmakers want new rules for algorithmic management at work. This guide explains what the draft would require, how it fits with the AI Act and GDPR, and what HR, TA and EB teams should do in 90 days to stay compliant, reduce risk and turn responsible AI into brand equity. #EmployerBranding #hr

Freedom Within a Framework: Rethinking Global Employer Brand Activation. Global employer brands succeed when they protect a few core truths and let local teams adapt them. #EmployerBranding #TalentAttraction #RecruitmentMarketing

[17 AUG] PAPER CUT: Traffic Lights, Shrinking Giants, Skill Truths. Surveillance is in, hiring is out, and skill beats swagger. This week: dashboards at the door, employers on a diet, and the real currency in the AI age. #EmployerBranding #TalentAttraction #RecruitmentMarketing

Paul Hotchan, Head of Talent Acquisition at the Hong Kong Jockey Club, sat down with EBN to share his journey from hotels to human resources, what makes HKJC unique as an employer & how he sees the future of work in Hong Kong & beyond. #EmployerBranding #TalentAttraction #RecruitmentMarketing

Layoffs on Monday, victory laps on Tuesday. Exec spin, AI churn, and a generation re-routing itself away from Big Tech. buff.ly/fJtFpN1 #EmployerBranding #TalentAttraction #RecruitmentMarketing

Consultants chopped by AI, managers roasted by TikTok, and Fortune-100 bosses waging a new office war. This week we follow the money, the misery, and the Gen Z eye-roll reshaping every talent play. buff.ly/VJNzGRk #EmployerBranding #TalentAttraction #RecruitmentMarketing

When Meta offered Anthropic staff big money to jump ship, hardly anyone left. Why? Because mission matters. This is a must-read for any leader or HR pro who still thinks employer branding is optional. buff.ly/o1jkFoA #EmployerBranding #TalentAttraction #RecruitmentMarketing

[20 JUL] PAPER CUT: Work Is Having an Identity Crisis buff.ly/hF42Vfo AI is axing entry-level jobs while bosses preach well-being they won’t promote. Meanwhile, return-to-office edicts keep mutating and Gen Z is staring everyone down. Here’s the week, minus the corporate cosplay. #EmployerBranding

Deloitte’s 2025 Human Capital Trends: Why Your EVP Needs an AI Upgrade buff.ly/src8BIy Deloitte’s 2025 Human Capital Trends report is clear: if your EVP doesn’t help employees thrive in an AI-powered world, you’ll lose them. #EmployerBranding #HR #Talentattraction

AI reversals. Office tug-of-war. Gen Z burnout. This week we sift hype from hard data to ask: when the talent tide turns, who’s still left standing? buff.ly/VHqr2ND #EmployerBranding #TalentAttraction #RecruitmentMarketing

Mercer’s 2025 Global Talent Trends. What It Means for Employer Branding buff.ly/Aej7afR AI isn’t just changing work, it’s changing employer branding. Mercer’s 2025 Global Talent Trends report reveals the biggest shifts in hiring, skills, and leadership. #EmployerBranding #HR #TalentAcquisition

B2B brands that stay silent on employer branding hand talent to flashier rivals. Learn the risks and the hidden levers, before your talent pipeline runs dry. buff.ly/DcaPiQM #EmployerBranding #TalentAttraction #RecruitmentMarketing

Everyone is fretting over AI pink‑slips, yet the loudest cheers this week are for a missing day on the calendar. Can shorter weeks trump smarter machines? buff.ly/IA5jwn2 #EmployerBranding #TalentAttraction #RecruitmentMarketing

[29 JUN] PAPER CUT buff.ly/98v0HX7 Consultancies are shedding humans. Résumés are choking on AI sludge. Culture is fraying in the open‑plan circus. Skills, not CVs, decide who stays employed. This week we slice through the noise so your talent strategy does not bleed later. #EmployerBranding

When EVP Becomes a Lie buff.ly/cn0xuRg If your EVP crumbles under pressure, it was never true to begin with. A credible EVP isn't about slogans, it's about proof, self-awareness, and the guts to admit where you're falling short. Don't fake it. Own it. #EmployerBranding #HR #TalentAcquisition

Return-to-office ultimatums, AI-powered “corporate Ozempic,” and a broken career ladder define this week’s talent tension. buff.ly/G1rbjTv #EmployerBranding #TalentAttraction #RecruitmentMarketing

What happens when the first rung of the career ladder disappears? Geoffrey Hinton says AI will hollow out graduate jobs. Your EVP needs a better answer than “upskilling.” buff.ly/11TNJyq #EmployerBranding #TalentAttraction #RecruitmentMarketing

The DEI Debate Is Getting Louder. Employer Brands Can’t Afford to Stay Quiet buff.ly/EpKVHxS With DEI programs under political and public scrutiny, employer brands are navigating uncertain territory. #EmployerBranding #HR #TalentAcquisition

When one CEO waves seven-figure offer letters while another hands out pink slips, “career security” reads like satire. Here is how the talent market is folding in on itself. buff.ly/w6b5SzR #EmployerBranding #TalentAttraction #RecruitmentMarketing

The Vanishing First Rung: How AI Is Dismantling the Graduate Job Market buff.ly/06VP5e7 AI is swallowing entry-level work, erasing internships and graduate roles while employers cheer on the tech revolution. #EmployerBranding #HR #TalentAcquisition

[08 JUN] PAPER CUT buff.ly/yBI0sba AI is being called “intern-level.” Entry-level jobs are evaporating. McKinsey’s bots make decks faster than your grads. #EmployerBranding #HR #TalentAcquisition #jobs #interns

[01 JUN] PAPER CUT buff.ly/qXpK6wz Gen Z would rather scrub hospital floors than code for a Big Tech boss. HR is laying low, DEI is going stealth, and entry-level jobs are quietly vanishing. Here’s your weekly reality check on the future of work, complete with ice cream. #EmployerBranding #hr

"Don’t Work Here": The Employer Brand That Dares You to Look Twice buff.ly/f6ZU9Yz Anduril’s “Don’t Work Here” campaign is bold, witty, and viral - the kind of employer branding most tech companies dream of, but... #EmployerBranding #HR #TalentAcquisition #recruitmentmarketing

Employer Branders: Stop Sitting on the Fence with AI buff.ly/H4Yhtgw Most EB teams are still experimenting with AI while leading employers are already operationalizing it. #EmployerBranding #HR #ai #talentattraction

[25 MAY] PAPER CUT buff.ly/vqzwsXi AI is eating HR, consulting is collapsing, and Gen Z is logging off. From lawsuits over algorithmic hiring to shrinking bonus pools and remote work reality checks, this week’s Paper Cut dissects the headlines that show what HR must fix. #hr #employerbranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. GoTo Group - Employer Branding Specialist at GoTo Group It’s your time, apply now! 🔗 buff.ly/iuJsUP7 #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. HR Executive (Employer Branding & Campus Outreach) at PSA Corporation Limited It’s your time, apply now! 🔗 buff.ly/OjBjnW3 #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Employer Brand Lead (Contract) at Inventum Group It’s your time, apply now! 🔗 buff.ly/77fiVRD #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Talent Acquisition and Employer Branding Manager at Charoen Pokphand Group Co.,Ltd. It’s your time, apply now! 🔗 buff.ly/gdF9kD9 #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Head of Employer Brand at Wiser It’s your time, apply now! 🔗 buff.ly/XEcxL2i #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Employer Brand Specialist - VR/31028 at Thorpe Molloy McCulloch Recruitment Ltd It’s your time, apply now! 🔗 buff.ly/m8yvi9h #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. National Employer Brand Marketing Specialist at Bombardier It’s your time, apply now! 🔗 buff.ly/HO2YIjx #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Employer Brand Lead (12 Month Contract) at Inventum Group It’s your time, apply now! 🔗 buff.ly/rLtN8zs #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Manager, Marketing - Employer Brand at Walmart It’s your time, apply now! 🔗 buff.ly/yd0iJOb #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Employer Brand Lead (Contract) at Inventum Group (Formally Wells Tobias) It’s your time, apply now! 🔗 buff.ly/zopGPxZ #EmployerBranding

Job cuts rise, AI gets ruthless, trust frays, and GenAI leaves gender gaps in its wake. The economy’s wobbling, leadership’s sweating, and HR is stuck translating it all. Let’s cut through the noise. buff.ly/KJ3pGJE #EmployerBranding #TalentAttraction #RecruitmentMarketing

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Internal Communications & Employer Brand Manager at Ayvens It’s your time, apply now! 🔗 buff.ly/lCbYJms #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Senior Employer Brand Manager at OLX It’s your time, apply now! 🔗 buff.ly/Apjr7dl #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Employer Brand – Engineering/Tech Campaign Manager at LSEG (London Stock Exchange Group) It’s your time, apply now! 🔗 buff.ly/xU02qdA #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Head, Employer Branding & Employee Value Proposition at RHB Banking Group It’s your time, apply now! 🔗 buff.ly/tb2qLvZ #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Culture & Employer Branding Human Capital Officer at PT Astra Digital Arta(AstraPay) It’s your time, apply now! 🔗 buff.ly/0f37t7F #EmployerBranding

Congrats on Buying Your Award. Now Try Earning Employee Trust buff.ly/FYbFizE Employer awards look great on LinkedIn, but behind the gold foil lies a rigged game of pay-to-play PR. #EmployerBranding #HR #TalentAcquisition

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Brand Communications Manager – Founder & Employer Branding (m/w/d) at Pushed It’s your time, apply now! 🔗 buff.ly/MlTVMuO #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Employer Branding Specialist @ING Bank at ING Romania It’s your time, apply now! 🔗 buff.ly/I3Y9Oy7 #EmployerBranding

Ever scrolled past a job post and thought, “That could be me”? Well, this one actually could be. Recruiting & Employer Branding Manager in Wien (m/w/d) at ristl.IT GmbH It’s your time, apply now! 🔗 buff.ly/v2Ivqjx #EmployerBranding

Back from a two-week Easter pause, we’re diving into AI job takeovers, RTO contradictions, DEI fallout, and who’s really calling themselves “top employer” right after layoffs. buff.ly/Hwdynv6 #EmployerBranding #TalentAttraction #RecruitmentMarketing