Americans are divided but cautious on Iran troop deployment: 7% support ground troops, 34% special forces, 55% oppose. Meanwhile, 87% expect gas prices to rise. Find out more 👉 https://www.ipsos.com/en/global-opinion-polls/the-iran-conflict

🚗 The death of car ownership? Not so fast. Despite growing conversations around shared mobility and sustainability, only 3% of car owners globally plan to give up their vehicle.

Six in ten Canadians disapprove of US military strikes against Iran, 42% strongly. Only 23% approve, while 16% are unsure. See our global roundup on the Iran conflict and its consequences. 👉 https://ow.ly/GQYt50Z19Lj

We know from Ipsos data that empathy is key to advertising effectiveness, but how do we achieve this?

66% of Americans say the US should avoid military involvement in the Iran war. 🇺🇸 Support for engagement remains a minority position. Even within the US, public opinion leans strongly toward restraint. Find out more 👉 https://ow.ly/8qsL50Z19up

AI ads are good enough - and that’s the problem AI-generated advertising has reached a point where most consumers can't tell it apart from human-made work. While outsourcing creative tasks to AI can drastically slash timelines and costs, does it have the same influence?

Only 10% of people believe the Iran conflict will be over within a month. Meanwhile, one-third expect it to last into 2027 or beyond. ⏳ The dominant sentiment: this is a long war, not a short crisis 👉https://ow.ly/4TWx50Z19fF

📊 81% of people across 31 countries say their country should avoid getting involved in the Iran conflict, with 48% strongly agreeing. Discover more in our latest roundup 👉 https://ow.ly/8iZO50Z190g #GlobalOpinion

Meet Ipsos @ Cannes! This year, Ipsos is thrilled to host a series of high-impact talks tackling the most pressing trends and featuring an incredible lineup of top-tier experts:

69% of Americans now buy more private-label products, up from 59% last year. Brands must rethink loyalty in this value-driven market. Learn more in our Know The New America & Beyond Newsletter 👉https://ow.ly/wq3n50YYPri

Is your brand ready for a world with fewer buyers? The demographic landscape is shifting faster than ever. The Ipsos Generations Report 2026: Continuity vs Rupture takes a deep dive into the demographic pressures and cultural shifts reshaping our world.

Are you playing the long game or the short game with your sports sponsorships? ⚽ Connecting with wide audiences is just the first step. To truly maximize brand impact, marketers need to strike the right balance and engage fans authentically.

Perceptions of the economy are softening. 36% say their country’s economy is “good” — down 4pp from last month 👉 https://ow.ly/6o9850YV0hH

In the U.S., concern about military conflict has increased significantly. 27% now cite it as a worry (+15pp). Explore more in our What Worries the World survey 👉 https://ow.ly/XnC550YV0c0

🎬 "If you’re not entertaining, you’re not engaging." Are brands playing it too safe with their advertising?

Worry about military conflict is climbing. Now at 19% across 30 countries (+7pp vs. March). See the full picture in our What Worries the World survey 👉 https://ow.ly/Fa3150YV06V

Concern about inflation is on the rise. 33% of people globally now cite it as a top issue facing their country (+4pp vs. last month). Find out more in our What Worries the World survey 👉 https://ow.ly/cFCN50YV016

Climate Change, America, Cities… The Ipsos Update – May 2026 brings together the latest research and thinking from Ipsos teams around the world, exploring how people are responding to today’s most important global topics.

What if you could uncover the big creative idea that moves people – and the bottom line, in just hours? With Ipsos Creative|Labs AI-Augmented Moderation, you can. We are redefining creative development by combining machine speed and scale with real human insights.

Public opinion in Scotland is shifting. Over half of Scots believe the total number of people coming to Scotland is too high. Explore what’s driving these perceptions and the nuances behind the data 👉 https://ow.ly/c46750YR1KM

Are generational labels helping or hindering our understanding of society? Join Ipsos' KEYS webinar as we challenge assumptions and launch the fourth edition of the Ipsos Generations Report. Register now to rethink what generations really mean 👉 https://ow.ly/FXV450YR11z

Price beats brand values. Quality beats price. And when price is equal? Everything else matters. 📊 57% of consumers say they don’t really care about brands, they just buy what they need. Find out more 👉 https://ow.ly/yUxn50YQBbA

Ipsos’ Global Consumer Confidence Index fell 2.7 points this month to 46.7. Many countries are reporting weaker sentiment amid the ongoing U.S.-Iran War (7th week). Global confidence continues to reflect rising uncertainty and pressure on households 👉 https://ow.ly/xYa250YNVRC

🌍 The energy transition is at a turning point: 50% across 31 countries say governments should keep energy prices low, even if emissions rise. Cost, reliability, and security are shaping public support for clean energy. 👉 https://ow.ly/xjGA50YNVhT

Global temperatures rise, yet fewer feel personal climate action is needed. The last 11 years were hottest 🌡️, but belief in protecting future generations is fading worldwide. Find out more in our latest People & Climate Change report 👉https://ow.ly/BXnL50YNV9B #EarthDay

#UK: New Ipsos polling reveals that 50% of Britons expect Reform UK to gain councillors in the upcoming local elections in England. Read the full survey 👉 https://ow.ly/viaQ50YKo5H#UK

📅 Save the date: June 22–26! In a world amplified by AI, how do brands create trusted connections? Ipsos is returning to the @canneslions.bsky.social, alongside RTL AdAlliance, to tackle this challenge head-on.

Usage is deepening beyond casual experimentation. 👉 24% of Americans now say they use AI tools “often,” up from 17% last fall A growing share of “power users” is driving the shift in how AI fits into daily routines. Find out more 🔗 https://ow.ly/S9ug50YKnM5

Sales are now a major shopping trigger for Americans: 71% of Americans say they can find better discounts online than in-store. 👉 See the full findings: https://ow.ly/rlTM50YKj6N

Ipsos just published its Q1 results. Read the press release: tinyurl.com/dxb4b6uj Access the investor presentation: tinyurl.com/ubdkw76c

Ipsos x Resonance reveal Europe’s top cities for 2026 🌍 London ranks #1 for the 4th year, leading in liveability & prosperity, while Paris tops cultural appeal. Europe remains a safe haven for tourism & investment. 👉 Discover the full ranking https://ow.ly/5Nrv50YKiCl

TikTok is reigniting interest in legacy content. 📊 38% of viewers report re-watching older shows after encountering them on TikTok, demonstrating the platform’s ability to drive nostalgia and re-engagement. 👉 Read the full report https://ow.ly/YPfn50YIaSz

Entertainment discovery is becoming a shared ecosystem. 📊 87% trust official brand & celebrity content for expertise, while 57% prefer fan-led content for entertainment, highlighting a powerful blended strategy. 👉 Discover more: https://ow.ly/1sX450YI9B6

What if your Brand dashboard were a partner, not just a platform? Here’s the challenge: too often, metrics are tracked in silos, showing what’s happening, but not always explaining the “why” or guiding “what to do next.”

TikTok is now a decision engine, not just discovery. 📊 35% use it to build confidence before choosing what to watch. For Gen Z (44%) & Millennials (38%), it’s a key evaluation habit, previewing content before committing. 👉 Explore the full insights: ow.ly/1sX450YI9B6

India isn’t just choosing between EVs and ICE vehicles, it’s rewriting the rules of the automotive game. While other markets are betting on a single technology, India is boldly advancing a multi-fuel future: CNG, ethanol, hybrids, hydrogen, and electric are all on the table.

Safety first! 🛑 66% want stricter traffic laws. Women, But lowering speed limits? That’s where we divide! Across all generations, women support slower freeways more than men, especially among Baby Boomers (61% vs 47%). 👉 https://ow.ly/4tY050YCam3

Are your sustainability initiatives truly making an impact? 🌱 Meeting regulations is essential, but it’s not enough.

Want more cycle lanes in your city? 🏙️🚴‍♂️ 67% globally support them! Discover your country's vote in our 2026 Mobility Report 👉 https://ow.ly/bwcy50YCaex

Spark your creative effectiveness without losing the human touch that makes advertising effective. Get real human insights, at the speed and scale of AI and move forward with confidence.

Would you pay to drive in busy areas if it helped the planet? 🌍🚗 46% across 31 countries support congestion pricing! Mexico leads at 69%, Belgium at 26%. Explore how the world views the future of transport 👉 https://ow.ly/fsQ750YC9S0

Are we ready for self-driving cars? 🤖🚗 Asia embraces them, but North America and Europe stay skeptical. Globally, 36% feel safe, 36% don't. Find out more 👉 https://ow.ly/R9SL50YC9ou

Are we losing our appetite for electric cars? ⚡🚗 While 47% globally find EVs appealing, North America and Europe are hitting the brakes. In the US, Canada, Germany, and France, people are actually more likely to say NO to an EV! Dive into the data 👉 https://ow.ly/Hkb950YC9aL

Are people ready to give up their cars? 🚗 43% say it's IMPOSSIBLE, but Gen Z is shifting gears with a love for public transit (22%)! 🚌 Download our latest Ipsos Mobility report to explore how transport choices shape our societies 👉 https://ow.ly/9fLR50YC8XI

59% of Americans disapprove of the strikes on Iran. 46% believe the conflict will make the U.S. less safe. Geopolitical events are reshaping public perception at home. See the full results 👉 https://ow.ly/Vuv650YzhzO

Where does public opinion stand on the Middle East crisis? Has global happiness really increased? Are gender equality efforts losing momentum? And is synthetic data tricking us? 🤔

Most Americans agree AI should be regulated, but there’s no consensus on how. Democrats are especially concerned about AI’s environmental impacts. Find out more 👉 https://ow.ly/8Ack50YzB3T

⛽ Almost all Americans (84%) expect gas prices to rise further, following recent increases. Rising costs are already reshaping behavior and budgets. Explore the full insights in our latest Know The New America & Beyond Newsletter 👉 https://ow.ly/wH4S50YzB2E

What if you could tap into Ipsos-quality research at the push of a button? Ipsos.Digital, our DIY research service offering direct access to Ipsos solutions – fully automated from order to delivery, turning insights into impact.

65% of Americans think the U.S. will send troops to Iran. Yet only 7% would support a large-scale deployment, and 55% oppose any troop presence. Find out more in our latest Know The New America & Beyond Newsletter 👉https://ow.ly/sIJq50YzB11