🌍🚀 Welcome to an exciting Sustainability journey with Ipsos! Over the next weeks, we invite you to delve into the 7 Sustainability Ipsos Truths—insights pivotal in driving long-term growth and innovation.

In the eye of the storm, reputation is tested. Today’s corporate communicators are navigating relentless uncertainty, scrutiny, and change. Resilience is no longer about broadcasting louder messages, but about building an internal culture so rooted in integrity that it becomes its own defence.

Are your short-form ads breaking through the noise? What if you could predict their effectiveness before launch?

🌍 The 2020s bring rapid change & uncertainty, from geopolitics to AI. Opportunities remain for brands to build meaningful connections. 📢 Join our next KEYS webinar as we launch the 9th Global Trends Report. 🔗 Register: tinyurl.com/mr6anmm3

#MentalHealth: 33% of youth rank mental health as the biggest issue, above inequality 28%, bullying 26%, social media 25%. 53% say youth mental health is poor (Chile 73%, France 69%). Discover how your country rates on this 👉 ow.ly/GUVh50WP6nW

Ipsos is thrilled to announce that Ipsos Strategy3 has been recognised by Forbes as one of the World’s Best Management Consulting Firms 2025, for the fourth year in a row! 🎉

#Education: 71% in 30 countries believe kids under 14 shouldn't access social media. With Australia banning under-16s, support for age limits is strong! Read the full report 👉https://ow.ly/s9hS50WP5Zp #SocialMedia

Happy International Charity Day! 🎉 The Ipsos Foundation is proud to support the Fundación Abriendo Camino in the Dominican Republic through its School Leveling and Comprehensive Education programme.

📊 Ipsos Education Monitor 2025 is out! Discover how people in 30 countries view their education systems, school challenges, and the role of technology in learning. 🔗 Read the full report: ow.ly/1W1l50WP5Sl #Education #EdTech #IpsosInsights

Is your brand showing up the way you want on ChatGPT and other LLMs? With 1B users expected by year-end, LLMs are a new strategic touchpoint.

The Ipsos Consumer Confidence index is stable for a second month after six consecutive months of change but remains ~2 points lower than this time last year. ◼️ Read our insights: ow.ly/soG650WO9Lw ◼️ Subscribe: ow.ly/8xOj50WO9Lv

📉 Trump’s overall approval is slowly eroding, with 40% of Americans approving of how he is handling his job as president, statistically unchanged from June. ◼️ Read our insights: ow.ly/eahh50WO9Fk ◼️ Subscribe: ow.ly/v2nB50WO9Fl

33% of Gen Z Americans are stressed about their finances, according to Bank of America’s 2025 Better Money Habits financial education study in cooperation with Ipsos. ◼️ Read our insights: ow.ly/TIU050WO9zV ◼️ Subscribe: ow.ly/mPG650WO9zX

Equality, Education, the future of Wellness… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world. Find out more: tinyurl.com/5at69mpy #IpsosUpdate #Education #Equality

Not all Americans are aligned on tariffs. While opinions differ on whether they will create jobs or be “worth it,” one point stands out: 70% believe tariffs will raise consumer prices. ◼️ Read our insights: ow.ly/6RHs50WO9xv ◼️ Subscribe: ow.ly/8wSV50WO9xu

🧠💪 Only 1 in 2 citizens say they feel good both physically and mentally, and a similar share report feeling stressed. These insights come from our Highlights from Markets Essentials, covering 15 countries 👉 ow.ly/rShl50WLSPi #Wellbeing #MentalHealth

Ipsos has formed a partnership with Stanford University's Politics and Social Change Lab (PASCL) to pioneer the use of AI and synthetic data in market and public opinion research.

Did you know? 61% of Gen Z learn about health trends from influencers, yet 39% say social media harms their well-being. Discover more in our Markets Essentials survey across 15 countries 👉 ow.ly/3fCt50WLTwU

🌍 Sustainability in advertising: myths vs. realities At Cannes Lions this year, the conversation around sustainability was stronger than ever. But what truly makes sustainable advertising effective

Understanding ESG performance is no longer a ‘nice-to-have’ – it’s a business imperative! Multinational corporations have the ability and the responsibility to ‘do good’ in the world. But E, S and G are not held in equal importance by consumers and citizens across the world.

In today’s obesity market, where consumers are often the primary payers, understanding diverse consumer needs is crucial. GLP-1 PersonaBot, Ipsos’ latest AI-led innovation, is designed to transform how companies understand and engage with consumers seeking obesity treatment.

📢 The 3rd edition of Ipsos Equalities Index shows: • 43% believe efforts to promote equality should go further • 21% say they have gone too far The gap is closing — in 2023, it was 49% vs 19%. Read the full global insights here 👉 ow.ly/mxkl50WFOZE

The Board of Directors of Ipsos met on August 19, 2025. It decided to appoint Jean Laurent Poitou as the new Chief Executive Officer, replacing Ben Page, whose term of office will end on 15 September. Read the press release 👉https://tinyurl.com/54yvzsyz

Half (50%) of people consider inequality as one of the most crucial issues in their country. Dive into our third edition of the Equalities Index, covering 31 countries, to explore the global landscape of inequality 👉 ow.ly/Vo8h50WFOZr

🌥️ Climate concerns on the rise: 40% of Europeans worry about experiencing natural disasters during their travels nearly double the 2022 figure. Extreme weather is becoming a real factor in destination decisions. Find out more: ow.ly/SIw950WbykX

🔍 Are AI-powered Personas revolutionizing Marketing? Spoiler alert: Yes, but only when done right! At Ipsos, we believe the future of marketing lies at the intersection of Human Intelligence (HI) and Artificial Intelligence (AI).

45% of people in Ireland cite immigration control as their top concern, far exceeding the global average of 17%. This highlights the unique challenges faced by the nation. Find out more in our What Worries the World survey 👉 ow.ly/2s7j50WAxXr #IrelandConcerns

In our latest "What Worries the World" survey, 67% of people in Great Britain feel their country is heading in the wrong direction, down slightly from the 72% who said the same last year in the lead-up to the 2024 general election. 📥https://ow.ly/Mgw550WAxCi #UKPolitics

Transforming leadership in AI starts from within! 🚀 In July 2023, Ipsos proudly unveiled Ipsos Facto, an internal AI platform designed to rapidly enhance insight generation and democratize AI innovation, all while preserving client data security.

🔍 What worries the world? Our latest survey reveals a slight uptick in concerns about crime & violence, now at 32% across 30 countries (+2pp since last July). Meanwhile, mentions of inflation have dipped to 31% (-2pp). Find out more: ow.ly/noRo50WAvP2 #PublicOpinion

Happy #InternationalYouthDay ! On this special occasion, the Ipsos Foundation is thrilled to announce its support for the Developing Minds Foundation and its partnership with the City of God community’s INPAR School in Rio de Janeiro.

#EconomicAnxiety: Consumer confidence among Americans under 35 surged post-Trump's election win but has since declined steadily. 🤔 Factors like partisanship, rising unemployment, and AI-related job loss loom large.

🤖 Digital tools are reshaping vacation planning: 🔹 36% of European travelers use online travel agencies 🔹 25% already use or are open to AI travel planning 🔹 46% of under-35s engage with AI tools Find out more: ow.ly/Hgeo50Wby0k

The way Americans pay is evolving, especially among high earners. 📈 According to the Ipsos Consumer Tracker, 56% of U.S. households earning over $100k have used installment payments, a 16-point jump since 2023. However, the use of buy now, pay later apps is on the decline.

Why do we fall for fake news? Misinformation is a global challenge that threatens public health, democracy, and social cohesion.

#ImmigrationApproval: President Trump's immigration approval ratings have hit a low at 41% since January 2025, down from 48%. Despite this, it's still higher than his ratings on the economy (35%) and foreign policy (34%).

Does everything really cause cancer? Alarming headlines appear to suggest so. How do we avoid being overwhelmed by all the information out there, and understand the true cancer risk landscape?

🌐 81% of Europeans planning to travel this summer are eyeing international destinations. Global mobility is rebounding beyond borders and beyond expectations. Read our Holiday barometer conducted for Europ Assistance: ow.ly/bGZN50WbxPQ

#EconomicImpact: Over half of Canadians (55%) are ready to make personal sacrifices to back Canadian businesses. Yet 41% believe boycotting U.S. products is largely symbolic, with minimal impact on their economy.

Ipsos Update August 2025 is out! Ageing, Healthcare, the American dream… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams worldwide. Find out more: tinyurl.com/54wuunyk

#ConsumerInsight: New Ipsos Consumer Tracker data reveals shifts in shopping trends. 🛍️ The percentage of Americans noticing store discounts has fallen by 10 points in the past year, now at 38%. ◼️ Read our insights: ow.ly/q83b50Wy7wh ◼️ Subscribe: ow.ly/S72m50VsY0i

Please help Ipsos recognize our industry’s most innovative companies. We encourage market research, insights and consumer analytics professionals around the world to take Greenbook’s 2025 GRIT Business & Innovation Survey by August 30. 🔗https://tinyurl.com/amcf2u3b

🌐 #TariffsAlert: Despite an initial pause by Trump, tariffs are now in effect. While some Americans hope for long-term job growth, concerns over immediate impacts are rising. Globally, 4 in 10 avoid American products, including 63% of Canadians.

Top worries – June 2025: 🔴 Crime & violence in Latin America 🔵 Inflation in US, Türkiye & Singapore 🟠 Immigration at 9-year high in Great Britain (41%) 🟢 Unemployment peaks in South Africa (62%) What’s your country’s biggest concern? 📥https://ow.ly/JcLM50WwxC9

Just 3 in 10 believe any age is the right age to lead a country. But for those who set limits, 61 is the cut-off. In 16 countries, current leaders are older than what their citizens think is too old to govern effectively. Dive into the full insights: ow.ly/VsrI50Wuv0h

🌐 Travel decisions in 2025 prioritize experiences over carbon footprint considerations: 🌴 Seaside (63%) and 🏙️ city trips (28%) dominate preferences. This season, environmental concerns are deprioritized. Find out more: ow.ly/KVNj50WbrEV

No one would argue that obesity is now a global epidemic. But when it comes to the cause of ‘globesity’, the consensus ends.

🌍 Unemployment concerns are edging up globally, now at 28% across 30 countries. In Argentina, worry has spiked to 52%, up 6 points in a month, the highest level since Oct 2019. Dive into the latest insights in our #WhatWorriesTheWorld survey 👉 ow.ly/Aeww50WuuZ1

62% say you are never too old to get married: hope springs eternal! And more than half say you’re never too old to start university (54%) or buy your first home (47%).

👵 The world is ageing, but our perception of "old age" remains frozen in time. Across 32 countries, people still say old age begins at 66, remained consistently at 66 since 2018. 📉 In Latin America, perceptions have changed dramatically. Explore more: ow.ly/VsrI50Wuv0h