AI search is reshaping SEO — and brands need better ways to measure it. Joanna Gerber breaks down how AirOps’ Page360 connects Google search, AI search and community data into one view. How are you thinking about GEO right now? #AI #SEO #AdTech

A quiet change could break a lot of Prebid video. When Microsoft ends free Prebid video caching Jan. 31, many Prebid + GAM video ads may start returning VAST errors. James Hercher breaks down what’s happening and what publishers can do. #AdTech #Prebid #Publishers

Video ad measurement, but make it legal drama ⚖️📺 A jury awarded $18.3M to iSpot in its lawsuit against EDO, putting trust, transparency and data use in the spotlight. Alyssa Boyle (AdExchanger) reports, the case shows how fierce the measurement wars have become.

Q1 is return season — and return fraud season. First-party scams are draining ecommerce margins and forcing retailers to rethink return policies and targeting. James Hercher breaks down what’s changing. How should brands balance trust and risk? → https://utm.guru/ujxXm

🍪 We’re done talking about cookies. Allison Schiff looks ahead to the privacy shifts that will actually reshape advertising in 2026 — from AI governance to youth data laws. #Privacy #AdTech #AI

📺 Upfronts don’t wait for May. CES is now where TV, streaming and ad tech strategy take shape for the year. Victoria McNally explains why it’s become the true kickoff. #CES #Upfronts #CTV #AdTech

2025 was a spicy year for ad tech. DSP vs. SSP fights, AI reality checks, brand safety debates and SPO dominated the discourse. Anthony Vargas rounds up AdExchanger’s most-read guest columns of the year.

❄️🎉 As we wrap up 2025, we’re grateful for the AdExchanger community — readers, listeners, attendees, and subscribers. Thanks for being part of the conversation. Here’s to innovation and growth in 2026. Happy Holidays from all of us at AdExchanger! ✨ #HappyHolidays #AdExchanger

NBCU is gearing up for a huge 2026 📺 — from the Olympics to the Super Bowl and World Cup. Victoria McNally (AdExchanger) looks at how real-time contextual ads, new CTV formats and smarter measurement could redefine live TV advertising. #CTV #AdTech #Streaming

The Trade Desk is making another small workforce cut 📉 as it continues to adjust after last year’s major reorg. Allison Schiff (Managing Editor, AdExchanger) looks at what this means amid AI ambitions 🤖, supply-chain debates and intensifying competition. #AdTech #TheTradeDesk

Albertsons is testing click-to-cart ads that drop items — even full shopping lists — straight into carts. 🛒 James Hercher (AdExchanger) looks at why reducing clicks may be key to retail media performance. Is frictionless commerce becoming table stakes? #RetailMedia #Ecommerce #AdTech

Samsung Ads is integrating with Amazon Publisher Cloud 📺🔗, linking CTV and shopping data through clean rooms 🔐 Victoria McNally (AdExchanger) looks at what this says about the future of data sharing. Are clean rooms becoming ad tech’s new connective tissue? 🤔 #AdTech #CTV #CleanRooms

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Pinterest is buying tvScientific, signaling a major push into CTV and performance video ads 📺📈 Victoria McNally (AdExchanger) explores how this move fits Pinterest’s broader strategy around outcomes-based media and AI-powered optimization. #AdTech #CTV #Pinterest

Shopify’s new Product Network lets merchants display products from across the platform natively in their storefronts, raising new questions about ads, monetization and discovery. Is this retail media 2.0 — or a new category entirely? #AdTech #Shopify #RetailMedia #Ecommerce

New Inside the Stack episode with Grocery TV CEO Marlow Nickell. We get into why in-store retail media is “inevitable,” how context shapes shopper behavior, and what measurement really looks like in a non-addressable channel. 🎧 Listen now. #RetailMedia #AdTech #GroceryTV

The telco ad tech boom went bust — but the idea didn’t disappear. Allison Schiff (AdExchanger) explains, a privacy-led reboot is emerging, and early wins suggest carriers may finally have a sustainable role in digital advertising.

Netflix makes an $83B bid for Warner Bros. after months of speculation. Victoria McNally (AdExchanger) examines the regulatory tension, political dynamics and what a combined Netflix–WBD could mean for ad tech and global ad sales. #AdTech #Streaming #Netflix #WBD

BFCM has become one extended buying window — and this week’s Big Story🎙️ breaks down what’s behind the headline numbers. Prices are up, affluent consumers are carrying spend, “Glitchmas” returned for ad buyers and B2B ad scams are getting more sophisticated. Listen now 🎧 #AdTech #BFCM #Ecommerce

Target, Best Buy and Walmart are transforming fast. 🏬💨 James Hercher, Senior Editor at AdExchanger, unpacks shifting store models, expanding marketplaces and retail media’s growing role across the biggest US chains. Where do you see retail heading next? 🤔 #RetailMedia #Ecommerce #AdTech

Gen Z spends its time in games—so Differin went there too. 🎮 Sarah Sluis, Executive Editor at AdExchanger, unpacks how influencer streams + a Roblox experience delivered big lifts in purchase intent, sales and earned media.

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Havas is both investor and customer in Vurvey Labs’ new $8.5M Series A. Vurvey’s video-based AI “people model” powers synthetic audiences that reflect real emotions, behaviors and needs — especially in sensitive healthcare contexts. Is this the future of insight generation? #AdTech #AI #Havas

New signals suggest #Omnicom may have moved a meaningful slice of its Q3 programmatic investment from The Trade Desk to Amazon DSP. 🔄 If accurate, it could be a key inflection point in the platform power struggle. How do you see this reshaping the #DSP landscape? #AdTech #AmazonAds #TheTradeDesk

Q3 TV & CTV earnings are sending a clear signal: • Linear is eroding fast • AVOD is small but growing hard • Sports is becoming the key differentiator in streaming strategies Victoria McNally, maps out how Disney, WBD, Paramount Skydance and others are repositioning for 2025.

This week on The Big Story 🎧: Why earnings calls are the real investigative gold mine of ad tech. James Hercher + Allison Schiff break down the grind, the surprises and the insights — from Google antitrust threads to TTD’s OpenPath/Kokai shifts. #AdTech #TheBigStory #Earnings #Google #TTD

Disney vs. YouTube TV 🥊: 20+ channels dark, negotiations dragging, and Q4 coming in flat. Iger says a resolution is close; the CFO isn’t convinced. Disney’s also accelerating its streaming consolidation and doubling down on ESPN’s role. #Streaming #CTV #Disney #ESPN #AdTech #Media

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“Containerization” and “multi-agent” — the next wave of ad tech innovation. The IAB Tech Lab’s Agentic RTB Framework could make programmatic faster, safer, and more collaborative. Do you see agentic frameworks transforming the ad tech ecosystem? #AdTech #Programmatic

Podcasting isn’t trying to be TV. Acast CEO Greg Glenday tells Anthony Vargas, Senior Editor at AdExchanger, why audio’s future is independence, smarter tech + better budget access. Full interview: bit.ly/4qx54wn

Programmatic linear TV just got real. Comcast’s linear inventory is now biddable via FreeWheel, marking a major step toward unified TV ad buying. #AdTech #Programmatic #CTV

📊 Webinar alert: “Causal Attribution Clinic: How to use causal multipliers and triangulation to drive growth for your brand” – Thurs 10/23 @ 11 am ET. Save your spot: bit.ly/4hDWhVv

Privacy Sandbox: more whimper than bang. CMA steps back, Google retires most APIs—PAAPI, Topics, Attribution and more. Only a few tools like CHIPS + FedCM remain. Is this the end of Google’s privacy ambitions—or just the beginning of a new chapter? Thoughts? #AdTech #Privacy #OpenWeb #Google

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There’s a new pattern emerging: ad tech veterans stepping out of corporate roles and into AI entrepreneurship. 👉 Give it a read — and tell us: Is AI opening doors — or rewriting the entire playbook?

Brand safety is stuck: too much good content blocked, and bad placements still happen. Fox + Mobian are betting on AI to rethink suitability — not just avoidance. 🧠 Could smarter AI signals finally bridge the gap between publisher value and advertiser risk?

The Trade Desk is moving deeper into sell-side tech with a Prebid fork centered on its Transaction ID. Publishers see extra work, blurred motives and echoes of past ad tech “partnerships.” We unpack the tension and context on The Big Story—because we’ve seen this movie before.

Big CTV takeaways from Programmatic IO NY: Netflix & Disney are innovating fast, but Digitas warns of growing fragmentation. Programmatic is a pipe, not a strategy — smart coverage by Victoria McNally, Associate Editor, AdExchanger. 🔗 utm.guru/ujdPw

⚖️ DOJ vs. Google: remedies phase begins. • DOJ wants AdX + parts of DFP divested • Google offers limited rule changes • The open internet hangs in the balance Details from James Hercher, Senior Editor @adexchanger.

CIMM Summit got futuristic this week. By 2030, attendees predicted: • 75%+ of TV/video ads programmatic • 5,000+ monthly impressions per HH • Synthetic audiences in big campaign planning Read the full recap by Victoria McNally, Associate Editor, AdExchanger. #AdTech #CTV #Programmatic

Best Buy Ads is evolving fast—new partnerships (YouTube, NFL, Meta), in-store ad takeovers & a growing 3P marketplace. Great dive by James Hercher, Senior Editor, AdExchanger. Will Best Buy’s data-driven playbook reshape the retail media landscape? #RetailMedia #AdTech #Advertising #Innovation

Programmatic is transforming CTV—unlocking new targeting & performance opportunities. But SPO, measurement & transparency challenges remain. At #ProgIO NY, Nicolle Pangis, Jamie Power, and Liane Nadeau will share how to streamline the path forward. 👉 Register now: bit.ly/4e9WRs7

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A pivot from therapy to tech: Ours Privacy grew out of a couples counseling startup and now powers privacy-first marketing for healthcare. #AdTech #Privacy #Healthcare

Comscore’s new AI Data Partner Network turns ID-based data into ID-free segments, aiming to scale privacy-safe targeting, reports Joanna Gerber, Associate Editor, AdExchanger. Could AI make ID-less targeting as effective as cookie-based? 🤔 #AdTech #Privacy #Programmatic

🍪 Cookies are over. So what’s next? ID5 CEO Mathieu Roche joins AdExchanger Talks🎙️ to talk privacy, identity, and why static solutions don’t scale. What’s your take — is it time to move on from cookies? Listen now🎧 #AdTech #Programmatic #DigitalIdentity #Privacy

AdExchanger + The Women in Programmatic Network are partnering at Programmatic I/O NY (Sept 29–30)! TWIPN will host a roundtable, judge our awards + lead a women’s networking meetup. Read the full announcement: bit.ly/3UOkyxi

DOJ’s remedy phase vs. Google starts Sept. 22. Witnesses: publishers, SSPs, ad servers + The Trade Desk. 🎧 Listen to this week’s Big Story. Which remedy do you think would have the most impact? #AdTech #GoogleAntitrust

TTD’s Q2 report rattled Wall Street — and dragged DV, Magnite, PubMatic & Viant down with it 📉. James Hercher on why investor fears about Amazon make TTD’s troubles everyone’s. . . #AdExchanger #AdTech #Programmatic #WalledGardens

📉 Search traffic is shaky. 🤖 AI chatbots + 📊 algorithm changes are forcing publishers to rethink everything. HouseFresh’s Gisele Navarro shares how she survived a 91% drop and rebuilt with 🎥 YouTube + 💌 Patreon. 🎧 Listen to this week's episode of AdExchanger Talks now.