We're thrilled to share that the AdExchanger editorial team has been honored with a Bronze National Azbee Award for our coverage of the Google ad tech antitrust trial! 🥉 #AdTech #GoogleAntitrust #AdExchanger

Performance TV is having its moment 📺 — and Upfronts starts TODAY 🎉 🛒 Shoppable ads ⏸️ Pause ads 💰 TV vs. your digital budget The industry is watching. Are you? ☕ #PerformanceTV #Upfronts #CTV #AdTech

Amazon pre-announced at its own upfronts: Dynamic TV Creative swaps CTAs based on your place in the purchase journey. Same ad. Smarter delivery. No AI slop. Associate Editor Victoria McNally on what it means 👇 #AdTech #CTV #AmazonAds #Upfronts

TTD: +12% revenue. -15% stock. Jeff Green: "the open internet gets first dollar. Inevitable." Senior Editor James Hercher on whether it holds up 👇 Bold vision or cope? #AdTech #Programmatic #TheTradeDesk #Earnings

#ChatGPT's ad inventory problem: advertisers couldn't spend their budgets. The solution: serve ads to logged-out users. 👀 OpenAI hasn't announced it. But our source saw two ads mid-chat — Canva and JobCopilot — and described them as "pretty seamless." #AdTech #OpenAI

🤖 66% of teams are stuck in AI experimentation. Only a few are actually shipping. Join AI Digital + AdExchanger to see what’s different — and how teams are deploying real tools in production. 🗓 May 4 | 2 PM ET 🎟 Free 🔗 utm.guru/uoakJ #AI #AdTech #Marketing

Most teams are still experimenting with AI. Very few are actually shipping. Join AI Digital Labs + AdExchanger to learn what separates the two — and see real AI tools already in production. 🗓 May 4 | 2 PM ET 🎟 Free webinar 🔗 utm.guru/unZxg #AI #AdTech #Marketing

RPS > traffic? 📉➡️📈 Anthony Vargas on how publishers are using AI-driven recommendations to keep users engaged — and monetize smarter. What’s your north star metric? #AdExchanger #Publishing #AdTech

Agentic ad buying 🤖 Andrew Byrd covers Kargo’s Project Kera — where AI turns briefs into live campaigns fast… …but agencies still want control 👀 Is this the future of media buying? #AdExchanger #AdTech #AI

Fragmentation fatigue is real 😵‍💫 Joanna Gerber covers how AI Digital’s Elevate uses AI to unify data + surface insights faster (hello, audio wins 🎧). Is this the beginning of the end for silos? #AdExchanger #AdTech #AI

Privacy rules aren’t vague anymore 🚨 Allison Schiff breaks down what regulators want: ✔️ honor opt-outs ✔️ minimize data ✔️ protect kids Who needs to step up most? #AdExchanger #Privacy #AdTech

Keyword blocking strikes again 🚫 Anthony Vargas on why blunt blocklists are filtering out brand-safe content — and limiting reach. Context > keywords? What’s your take? #AdExchanger #AdTech #BrandSafety

The Ten Plagues of Programmatic www.adexchanger.com/comic-strip/...

Measurement = noise? 📊 Allison Schiff covers how causal MMM uses real experiments to anchor media decisions — and why proving something doesn’t work can be a win. Is it time to rethink MMM? #AdExchanger #AdTech #Measurement

“AI-native,” “AI-ready”… AI everywhere 🤖 But Allison Schiff reports the real issue: regulation is struggling to keep pace — and conflicting rules are making compliance harder than ever. Is AI moving faster than the law can handle? #AdExchanger #AI #Privacy #Regulation

AI answers are replacing clicks 📉 Local publishers are seeing traffic drops of up to 50% — and turning to collaboration, shared IDs and owned audiences to adapt. Andrew Byrd breaks it down 👇 Is this the end of referral-driven publishing? #AdExchanger #Publishing #AI #Media

“All media isn’t created equal” — but programmatic doesn’t always act like it 📊 Anthony Vargas on CIMM’s push to redefine media quality using attention + context — not just IDs and outcomes. Will buyers lead the shift toward quality-first measurement? #AdExchanger #AdTech #CTV #MediaQuality

Zeta’s new AI agent Athena wants to be your campaign copilot. 🤖 Joanna Gerber, Associate Editor, AdExchanger, explains how voice prompts, predictive insights and unified workflows could make marketing platforms easier to use. Same data, less friction. #AdExchanger #AI #AdTech #MarTech

Brand trust is fragile. 📦 Allison Schiff, Managing Editor, AdExchanger, writes about a FedEx delivery miss and what it says about slogans, customer experience and the push toward AI-driven operations. Innovation doesn’t help if the basics fail. #AdExchanger #CX #Marketing

CTV can target almost anything — but should it? 📺 James Hercher, Senior Editor, AdExchanger, looks at how CKE balances regional targeting, streaming TV scale and retail data to prove local ROI. More precision often means more cost. #AdExchanger #CTV #AdTech #StreamingTV

Automation tuned floors. Agents might run the auction. 🤖 Andrew Byrd, News Editor, Publisher Ad Ops, AdExchanger, reports on publishers testing sell-side AI agents to package inventory, respond to buyers and negotiate deals. Still early, but the stack is changing. #AdExchanger #AdTech #AI

📺 CTV performance is under more scrutiny than ever. Join PebblePost + AdExchanger to learn how to prove incremental impact and deliver reporting that stands up in the boardroom. 🗓 Apr 16 | 11 AM ET 🎟 Free webinar 🔗 utm.guru/umGyM #CTV #AdTech #Measurement #Incrementality

🥁 Drum roll please… The winner of the AdExchanger comic caption contest is Thomas Kernan (Adform) 🤖 Winning caption: “Are they prompts or triggers?” He wins a free ticket to Programmatic AI (May 18–20, Las Vegas) Join him → utm.guru/umuVr #AdExchanger #AdTech #AI #Programmatic

Olympics advertising is getting more programmatic. 🏂 NBCU expanded buying across seven DSPs and used AI to review creatives and optimize campaigns during the Milano Cortina Games. Is programmatic ready for prime-time sports? #AdExchanger #Programmatic #CTV #LiveSports

NYT Games is experimenting with ads inside gameplay. 🎮 Joanna Gerber, Associate Editor, AdExchanger, explains how the new Crossplay game introduces in-game ads for non-subscribers, with JPMorganChase as the launch partner. Are publisher games emerging as prime brand-safe ad inventory?

Ad tech’s newest acronym: MCP. Allison Schiff, Managing Editor, AdExchanger, explains how Model Context Protocol acts as the plumbing for AI — letting models connect to tools and data across platforms. It could help AI move beyond single tools and operate across the ad tech stack. #AI #AdTech

We publish a weekly ad-tech comic. This week, you write the punchline. 🤖 Enter our Comic Caption Contest to win a free ticket to Programmatic AI (May 18–20, Vegas) 🎰 Submit by 3/9, 5pm ET. Top 3 go to a vote. Winner runs 3/13. What broke the robot this time? 💬 utm.guru/ul8nw #AdExchanger #AdTech

Hard news ≠ easy monetization. 📰⚡ Andrew Byrd explores how the Minnesota Star Tribune handled brand safety, campaign pauses & advertiser trust while covering difficult local stories — and what it reveals about the future of news monetization.

March Madness is coming — and programmatic CTV buyers are getting more precise 🏀 Victoria McNally, Associate Editor, AdExchanger, looks at how show-level metadata is helping advertisers improve performance, lower costs, and rethink assumptions about live sports audiences. #CTV #AdTech #SportsMedia

Retail media is shifting from clicks to conversations. 🛒💬 At IAB ALM, @lynneluvah.bsky.social, sat down with Brian Monahan of Albertsons Media Collective to talk conversational AI, incrementality, and why building modern in-store media is “not for the faint of heart.” 📽️ Full convo: utm.guru/ulbRP

The Super Bowl wasn’t just about football — it was about AI’s image problem 🤖🏟️ Anthropic roasted chatbot ads while others leaned into “AI humanism.” Alyssa Boyle explains why trust, productivity and authenticity were the real battlegrounds. #AI #AdTech #SuperBowl #GenerativeAI #Media

AI bots are up. Human traffic is down. In this episode of The Big Story🎙️: why publishers see AI scraping as a crisis, what’s top of mind for 2026, and the quiet issue lurking beneath it all. 🎧 Listen now. What’s your read on where this is headed? #AdExchanger #AI #Publishing

AI disclosures sound simple — until they’re not. Joanna Gerber on the IAB’s new framework and why deciding what counts as “deceptive” AI still isn’t black and white. #AdExchanger #AIAds #AdTech #AI

Google’s numbers are massive. The narrative is shifting. James Hercher on why Alphabet’s growth is increasingly tied to AI and cloud — not just advertising. #AdExchanger #Google #AI #AdTech

RTB Bowl www.adexchanger.com/comic-strip/...

Super Bowl ads aren’t just about eyeballs anymore. Alyssa Boyle on how marketers are stretching Big Game campaigns into multi-week performance plays. #CTV #SuperBowl #AdExchanger

IAB CEO: No publishers, no content. No content, no industry. Sarah Sluis on the IAB’s publisher stance, AI compensation push and why standardization is back in focus. #IAB #Publishers #AdExchanger

Disney isn’t chasing more IP. It’s chasing margin, ads and app unification. AdExchanger Associate Editor, Victoria McNally on what Disney’s latest earnings reveal about the state of streaming and advertising. #Disney #Streaming #AdExchanger

Measurement still feels like a black box. James Hercher, Senior Editor, AdExchanger on IAB’s Project Eidos and why harmonizing definitions across channels is step one toward fixing it. #AdMeasurement #IAB #AdTech

Age verification isn’t theoretical anymore — regulators are moving. Allison Schiff, Managing Editor, AdExchanger on the FTC’s latest signals, COPPA’s limits and why privacy-by-design is becoming table stakes. #Privacy #COPPA #AdTech #ChildSafety

💙 Remembering John “JG” Gentry, former OpenX CEO. A leader who fought big industry battles — and showed up even bigger for his people. Read the tribute 👇 What’s a leadership moment you’ll never forget? #adtech #leadership #OpenX

🤖 Big AI ambitions. 💰 Even bigger ads business. Meta is building AI not just for futuristic products — but to optimize ad ranking, retrieval and performance. Smart long-term move? #adtech #AI #digitalads #bigtech

Strong first-party data can actually make ad ops harder. At Ancestry, subscriptions, privacy and community expectations drive engagement-based segmentation and lighter ad loads — not maxed-out impressions. How are you navigating monetization vs. user trust? #adops #adtech #publishing #privacy

AI search is reshaping SEO — and brands need better ways to measure it. Joanna Gerber breaks down how AirOps’ Page360 connects Google search, AI search and community data into one view. How are you thinking about GEO right now? #AI #SEO #AdTech

A quiet change could break a lot of Prebid video. When Microsoft ends free Prebid video caching Jan. 31, many Prebid + GAM video ads may start returning VAST errors. James Hercher breaks down what’s happening and what publishers can do. #AdTech #Prebid #Publishers

Video ad measurement, but make it legal drama ⚖️📺 A jury awarded $18.3M to iSpot in its lawsuit against EDO, putting trust, transparency and data use in the spotlight. Alyssa Boyle (AdExchanger) reports, the case shows how fierce the measurement wars have become.

Q1 is return season — and return fraud season. First-party scams are draining ecommerce margins and forcing retailers to rethink return policies and targeting. James Hercher breaks down what’s changing. How should brands balance trust and risk? → https://utm.guru/ujxXm

🍪 We’re done talking about cookies. Allison Schiff looks ahead to the privacy shifts that will actually reshape advertising in 2026 — from AI governance to youth data laws. #Privacy #AdTech #AI

📺 Upfronts don’t wait for May. CES is now where TV, streaming and ad tech strategy take shape for the year. Victoria McNally explains why it’s become the true kickoff. #CES #Upfronts #CTV #AdTech

2025 was a spicy year for ad tech. DSP vs. SSP fights, AI reality checks, brand safety debates and SPO dominated the discourse. Anthony Vargas rounds up AdExchanger’s most-read guest columns of the year.