loading . . . 'Rage bait' named Oxford University Press word of the year as outrage fuels social media traffic in 2025 The phrase refers to online content that is "deliberately designed to elicit anger or outrage by being frustrating, provocative or offensive," with the aim of driving traffic to a particular social me... https://www.nbcnews.com/pop-culture/pop-culture-news/rage-bait-named-oxford-university-press-word-year-outrage-fuels-social-rcna246745