Another podcast? Yeah, I rolled my eyes too. But if you’re running a beverage brand, you might actually need this one. This Is Not Your Hobby—a podcast tackling real bottlenecks in sales, marketing, and distribution for indie beverage folks. https://www.notyourhobbymarketing.com/podcast

Now accepting new consulting clients! Just in time for the Q3 & Q4 planning scramble. Book a call with me before the roster fills up! https://calendly.com/julie-nyhmarketing/discovery-session

Stop Googling how to increase your beverage sales. Join me in the Barrel 2 Business Collective. Built for scrappy brands like yours. Best $40 bucks you'll ever spend on your business. https://www.notyourhobbymarketing.com/barrel-2-business-collective

Soft skills will make or break your beverage sales. Hard skills, like product knowledge and reporting, are the easy part - those are super teachable. But someone with amazing soft skills like empathy, active listening, observation, excellent communication, and good manners is worth your investment.

People have told me to do a thing for years and I haven't committed to it yet bc it's a ton of work, but thanks to the tech assist by a few wonderful friends and colleagues, you just might have to listen to me talk more soon... More details coming, standby 💅

Indie Beverage Brands - stop trying to copy the business strategy of larger, national brands. You can be inspired by them, but you don't have the same resources, so you can't apply the same tactics.

Just a reminder for you heading into the weekend courtesy of the amazing #TaylorSwift - - - #Entrepreneur #SmallBusiness #MentalHealth #WomanOwned

Getting unsubscribes on your email list? GOOD. You’re filtering for the right audience. Embrace it. You will never be able to sell anything to anyone who doesn't need your products.

Craft Beverage Brands: Your email list and your website are the only two digital assets you actually own. If your last site update was during the hard seltzer boom, we need to talk. https://www.notyourhobbymarketing.com

Need help with beverage sales, digital marketing or distribution? Can't afford big agency help or consultants that only assist national brands? I've got you. Buy a Consulting Punch Card here 👇 https://www.notyourhobbymarketing.com/punch-card/consulting-punch-card

For all the beverage brand owners/operators out there taking responsibility for distribution sales. If you can’t personally be out in your market at least 20 hours a week, you either need to restructure your calendar or hand sales off to someone else. Period.

Great summary by Fast Company on how to use AI for your small business! https://pulse.ly/fy8btko8qz

Looking at your beverage sales depletion reports and hoping the numbers will just give you an answer isn’t a strategy. Hope doesn’t open new accounts. Hustle and training do. 🔗 Book a Discovery Call to get started https://calendly.com/julie-nyhmarketing/discovery-session

Heading to Fort Collins Sept 16 for Craft Beer & Brewing’s Brewery Workshop. I’ll be on a panel digging into the messy, real-world side of growth & distribution in the beverage biz. #BreweryWorkshop #CraftBeverage #BeerBusiness Details & registration: https://breweryworkshop.com/

Soft skills = real sales. Today’s B2B Collective call is all about how to sell smarter in distro — even if you’ve never sold a thing in your life. $40/month. For your whole team. Totall worth it. Sign up now and join the call today: https://not-your-hobby-marketing.mn.co/

I finally wrote it all down: 124 real things I do to help beverage brands grow. Sales. Marketing. Strategy. Systems. And more... Read the full blog post here 👇 https://www.notyourhobbymarketing.com/blog/124-revenue-driving-ways-i-help-beverage-brands-grow

I need a few more supplier and/or distributors to join me on a upcoming virtual panel conversation in early August. Raise your hand here in the comments or shoot me a DM!

Big News - Not Your Hobby is officially a member of the Hemp Beverage Alliance — and I couldn’t be more excited to join a collective of movers, makers, and mission-driven brands building a smarter, stronger future for hemp beverages. https://www.hempbeveragealliance.org/

Just a reminder of my company POV (courtesy of one of my fav places in my old stomping grounds).

Wasting time on the wrong platforms? Let’s fix that. My Social Media Channel Cheat Sheet helps you figure out where to show up based on your actual business goals — not just what’s trending this week. https://www.notyourhobbymarketing.com/nyhms-services

No one wants your product. They want what it helps them feel. Think about it — your favorite drinks aren’t just tasty. They’re tied to a moment. 🎯 The more emotion you inject into your marketing, the less you have to “sell.”

Success isn’t handed out — it’s built with smart, strategic hustle. Want to know how your content actually leads to sales? Sign up for The Bottleneck 👉 https://notyourhobbymarketing.kit.com/bottleneck To get my entire download series over the next 6 days #beveragebiz #marketingtips

You can’t grow sales in silence. If you’re only reaching out to buyers when you need something — you’re not a partner, you’re a chore. Distribution sales are about repetition + relevance. Agree or disagree? Let me know, take it to the comments.

“You can’t sell what no one sees.” Wanna know how many times I’ve said that the past year or so? Too many. And if you don’t know where to start — I do. Let’s chat. I help small teams get loud in smart ways. Book a call with me (I'm not scary). www.notyourhobbymarketing.com

Not talent. Not cool packaging. Not fancy facilities. It’s whether or not they show up online and in their physical spaces — even when it feels hard. They're paying attention. They're being proactive. They're marketing. #craftbeverages #marketing #beveragebusiness #consulting

You didn’t just come here for free stickers and tote bags. You came to grow your brand. Let's make it happen. Come find me at the Start A Brewery Lounge at CBC #CraftBrewersCon #CBC#CBC2025 #CraftBrewersConference #StartABrewery #BeverageBusiness #BeverageMarketing #BevBiz #NotYourHobbyMarketing

I’m offering FREE Mini Marketing Audits for beverage brands — real strategy advice, no fluff, no nonsense, no hard sell. Book your spot right here: https://calendly.com/julie-nyhmarketing/free-mini-marketing-audit

You already spent the money to get to CBC. Maximize your investment by spending a few minutes talking real business strategy. I’ll be hanging out at the Start A Brewery Lounge — Lounge #11 in the Crossroads Corridor. Good brands make good products. Great brands make good choices.

If you're tired of clicking 'contact us for pricing,' you’re my people. Click here to see all the ways I can help you grow your beverage brand and then contact me to get started. https://drive.google.com/file/d/1DMamGOiyjF2Jmh2JEYadOrVhxop5xVlO/view?usp=sharing

Grab it before it's gone! If you want to give Kick Fizz a test drive, now is the time. $4.20 off four packs until April 24th. Why the 24th? We fully realize that 420 sneaks up on you sometimes. Use discount code 420FIZZ at checkout https://www.kickfizz.com

Excited to be co-teaching an exclusive course with Em Hutto of RadCraft, designed to help craft beverage brands level up their marketing strategies in the digital space. Hosted by UC Davis Continuing and Professional Education. Class begins March 3rd! Register here: cpe.ucdavis.edu/section/digi...

Holiday Reminder! If you haven't already reset your strategic business plans (sales, marketing, finance, budgets, etc.) - now is the time before January 1 sneaks up on you. Let's make 2025 more profitable!

What a year! Just a quick note to say how grateful I am for all of you in my community- followers, client partners, colleagues & friends. Have a wonderful holiday season ❤️

It’s time!!! Super stoked to be speaking today about Marketing on a panel at @brewbound live! Don’t forget to tune in to the FREE live stream! www.brewbound.com/livestream/b...

Takeaway so far from the @brewbound.com live pitch slam - be a specialist, not a generalist. Know who you’re selling to!

Day 1 of @brewbound Live!

Beginning to wrap up my Fall rounds of the @brewersassociation Mentorship Program and once again I'm blown away by all of my mentees. It's become this amazing little family of support and knowledge, and I love it so much 💜

Work hard, play hard. Not the most miles in spin class, but the most rewarding treat later that evening. If you haven't tried @sarocider yet, you're missing out. And I have the honor of working with them! If you want to carry Saro Cider at your retail establishment or distribution house, ping me!

#CyberMonday celebration! Did you know I work virtually and in-person with all of my client partners? Well now you do. Hit me up if you're ready to stop treading water with your #CraftBeverageMarketing and #CraftBeverageSales www.notyourhobbymarketing.com

I feel like this @nytimes.com Connections was made for me- beer and cheesy corn snacks? Bring it!

#SmallBusinessSaturday is here! The 𝗕𝗮𝗿𝗿𝗲𝗹 𝟮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲 is your no-BS, affordable guide to strategic profitability. I’ve lowered the price to make joining even easier. It's only $39.99 monthly for your ENTIRE team not-your-hobby-marketing.mn.co/

Consulting - dirty word? Not on my watch. Lots of new folks in here so I figured I would put up a refresher of how I help craft beverage brands grow- all shapes, sizes, categories, budget and skill levels. Give me a shout if you're ready to achieve strategic profitability! LFG 🤘

Time is running out to get your tickets for @brewbound.bsky.social Live! Join me in Marina Del Rey, CA on Dec 11+12! www.brewboundlive.com

I'm super grateful today for my family, friends, industry colleagues, and client partners. I also love pie. Giving many thanks for all of it today 🦃 🥧 🏈 ❤️

Enjoyed this little baby the other night and I'm in love ❤️ 🍎 Nicely done @ayrloom #Cider #THCbeverages #GreenWednesday

New channel, same good vibes. Join me over on BlueSky! @notyourhobby.bsky.social

Georgia- you were definitely on my mind! I want to give a huge round of thanks to Joseph, Ashley and Stephanie for inviting me to keynote this year's @gacraftbrewers Conference.

We have an exciting announcement- Em from @radcraftbeer and I have teamed up again to bring the craft beer industry a fantastic opportunity to master your marketing with our brand new online course from @ucdaviscpe! cpe.ucdavis.edu/section/digi...

I'm ready for the deep dish, Italian beef, rainbow cones, and plenty of cider- #CiderCon 2025, here I come! I'm excited to announce that I’ll be speaking at CiderCon 2025! 🍏 Join me in Chicago, IL, from February 4-7. www.ciderassociation.org/cidercon2025/

Thank you @vermontcraftbrewers!!! I had the best time at the conference and I can't wait to do it again. I also had some pretty stellar company with me, and the icing on the cake - my very own pair of #BernieMittens, swoon 💜