1/2 Wow. Turns out that conning your customers into believing that the "ethical consumption" of your products will drive fundamental social change isn't always a winning strategy. @sethgodin.bsky.social thewalrus.ca/goodbye-body...

As environmental and political anxieties ramp up, expect to see more homilies about the "power of individual consumer choice" to make a difference. Like this one from the Guardian: www.theguardian.com/wellness/202...