We had a great day in Varberg, wrapping up the FramHall project - a journey all about shaping the future places of Halland. Over the past year, the project explored foresight methods to strengthen long-term sustainable place development. Read more about FramHall: www.ri.se/en/expertise...

The Blood Moon this evening, Lund edition 🇸🇪

Nice IKEA commercial this summer! 🤩 Almost at the every busstop in Lund, Sweden. Bra jobbat IKEA!👏

The Elgar Encyclopedia of City and Place Branding is published! Two entries are mine - Food tourism (together with Stuart Reid) & Wine tourism, highlighting the role of local food, wine, and culture in strengthening place brands @elgarpublishing.bsky.social www.e-elgar.com/shop/gbp/elg...

As tourism rebounds, rising fraud in major cities is hitting more than travelers’ wallets, it damages city reputation, erode trust and harm a brand. Cities must act, with stronger enforcement, clear public awareness, and stronger city governance www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc...

The new book ”2075 – Future(s) of Food Tourism” is out! In our chapter Stuart Reid and I explore future food tourism in Skåne, Sweden, looking at climate change, localness, and slow, small-scale food and wine tourism. www.channelviewpublications.com/page/detail/...

And we did it! Did you miss the live-streaming? You can watch the recording on the Malaysia GBC’s YouTube channel: www.youtube.com/watch?v=Xm7s...

Great to guest lecture again this spring in Dr. Roberto Bruni’s place branding course at the University of Cassino and Southern Lazio. We explored Sweden through history, culture, food, literature, and even generative AI. Always a pleasure to connect with curious minds. Looking forward to next time!

There is always something special with rebranding. An airport in Japan has recently renamed ”its air hub Oita Hello Kitty Airport to lure fans and tourists”. The 6-month rebrand, which runs from now through October 13, will give the airport an extra dose of the quintessential cuteness ”kawaii”

As the craze for Action Dolls continues, tread with caution when accepting gifts from #AI and read more here www.linkedin.com/pulse/beware...

On April 22 at 12:00 a.m. CET, I’ll join a live podcast on smart cities, hosted by Malaysia Green Building Council, Solar Energy RI and MILA University, Malaysia. We’ll explore creativity and innovation in smart city development and branding. Watch live: www.youtube.com/watch?v=Xm7s...

First Strategic Partner Event at the School of Business, Innovation and Sustainability, Halmstad University - done! It was a pleasure to host colleagues from our partner universities in Italy, Germany, the Netherlands, and Belgium for three days of engaging discussions, collaboration, and exchange

Lunch break at Tylösand with colleagues and international partners during the first day of our Strategic Partners Event. Wonderful sunny weather, delicious food and amazing collections of art and cars 🤩

I created a starter pack for researchers and academics exploring or teaching #digital #marketing, digital communications, digital business and AI using BlueSky - who's missing? go.bsky.app/J4mEhxY

This month’s edition of The Evidence explores sexist cityscapes, highlighting how city designs exacerbate gender inequalities – and what we can do to fix our urban spaces. Read the latest issue of the Sage-sponsored newsletter dedicated to gender equality: lesglorieuses.fr/sexist-cities/

When Halmstad University meets with local companies, new partnerships emerge. Today, Fawzi Halila and I met with Stefan Rosén at Toponova AB, a leading expert in surface quality and texture analysis based right here in Halmstad. Great talks on marketing and branding. Let the collaboration begin!

Northern lights this late evening (ca 22:30) in Lund, Skåne, the southernmost region of Sweden 🤩 Just outside our place

How great news that our special issue is published! In October 2023 we organised the 7th Annual International Place Branding Association Conference in Helsingborg, and now lots of memories comeback from this event, while reading the table of contents❤️ #IPBA2023 link.springer.com/journal/4125...

This is a really handy resource for those teaching marketing or simply interested in the history of the discipline and practice. There's some super heavyweight people involved: marketinghistory.org

Yesterday’s highlight - Partners Day at the focus area Smart Cities and Communities at Halmstad University. Inspiring presentations on collaboration between our university and public-private partners. Proud to represent the #ProActS research program and be part of this important conversation!

Thanks a lot Dr. Annmarie Hanlon @annmariehanlon.bsky.social for an insightful and inspiring webinar on Teaching Digital Marketing in the AI era. Truly valuable insights on integrating ethical AI into marketing education and the impact of digital disruption on transformative change. @sagepub.com

What would you say about to spend your holiday on ”a beer island”🍻? ”From today, tourists will be able to immerse themselves in a Corona experience by holidaying on an island dedicated to the lager” #tourismmarketing #foodtourism www.thedrum.com/news/2025/03...

Beautiful sunny day in Lund #lund #sweden #skåne

Thank you Olga! You are very kind to share such fantastic feedback in the book too 🎉📖

The 5th P is defined!
”Today’s consumers, employees, investors, and citizens are more informed and more demanding than ever. 
This rise of the conscious stakeholder has changed the #marketing landscape forever”. www.marketingjournal.org/the-5th-p-is...

How interesting development of AI spotting errors in research papers. ”Both the Black Spatula Project and YesNoError use large language models (LLMs) to spot a range of errors in papers, including ones of fact as well as in calculations, methodology and referencing” www.nature.com/articles/d41...

Wines from Skåne, the southernmost region in Sweden, is what we love 🍷 Today we tried a wine from the neighbouring region Blekinge, from Stora Boråkra vineyard in Karlskrona🍷 A very pleasant Solaris wine! Can be recommended! #winemarketing #Swedishwine #coolclimatewine

Looking forward to reading the third edition of this book!

Today is Fettisdagen - Sweden’s Fat Tuesday! It’s the day when the whole country indulges in semla - a fluffy bun filled with almond paste and whipped cream🧁 Traditionally, these treats were part of a final feast before Lent. But let’s be honest - we enjoy them all season long! #food #foodtourism

The most picturesque square in Guimarães 🇵🇹 Magnolia, facades, restaurants and laundry - the city has it all and even more 🤩

A very interesting and important book. Looking forward to reading it!

Amarante is an amazing small town on the river Tâmega in northern Portugal 🇵🇹, with its medieval bridge, churches, narrow picturesque streets and delicious local pastry - brisas do Tâmega - boats of the river #foodtourism #mobilephotography

Good point! ”LLMs aren’t going away. Our students will use them (our students are using them). Our colleagues will use them (our colleagues are using them). We need, therefore, to figure out what we ought to think, and what we ought to do, about them”. Just started to read the first book ⬇️

Foggy morning in Lund #Sweden #mobilephotography

The call for papers for the 9th Annual International Place Branding Association (IPBA) Conference in Manchester is launched! See you in October in Manchester! #IPBA2025 www.linkedin.com/posts/intern...

OpenAI should absolutely sue DeepSeek about how bad it is to use other people's intellectual property to train AI. Then, every news organizations and authors with a registered IP online should copy-paste the entire lawsuit, word by word, calling out OpenAI for doing the same.

Brand Finance has launched its Global 500 report - 2025 today #branding #brands brandirectory.com/reports/glob...

Today 12 years ago we said ”yes”!♥️ Happy anniversary to us @danielrauhut.bsky.social

One of the best traditions in Swedish academia is serving a sandwich cake (smörgåstårta) after a PhD defence. These savory cakes can be filled with fish, meat, cheese, veggies - or all of the above - layered with mayo and bread. Delicious! #food #mobilephotography #foodmarketing

Congratulations, Dr. Zara! Today, my colleague and friend Zara Zamani successfully defended her PhD thesis, “The Adoption Process of Blockchain Technology in Small and Medium-Sized Enterprises,” at Halmstad University.

Useful #digital tool for #marketing #comms and #business teachers - customer journey map creator 👉https://uxpressia.com/customer-journey-map-online-tool. #Uxpressia needs registration (email + password), but no credit card. If you know other tools for students, pls tell me ☺️

All the latest news for the Journal of Marketing Management can be found here (calls for papers, short blogs about recent papers - always handy for selecting content to update teaching etc etc) : www.jmmnews.com

Great news for Swedish wine sector! Starting June 1, vineyards can sell wine directly to visitors during tours or tastings. Around 600 producers will benefit from this initiative, enhancing the wine tourism experience in Sweden. Looking forward to seeing the sector development! #winetourism

How great call for papers as well as guest editors team!

Amazing evening at the Lund Cathedral 🎄 #Sweden #Skåne #Lund

My top nine pics of 2024 in Instagram 🎉 A mix of memories - selfies from different places and countries, kids’ birthday cakes (my creations), work moments, and the snowy Lund Cathedral captured during the only snowy day this winter. Happy New Year! #topnine #happynewyear

December 29, Lund. Everything you need to know about the winter season in southern Sweden 😉 Two last pics are daffodils from our terrace🌼 Btw, in Swedish they called ”Påskliljor” (Easter daffodils). Time to rename?

Santa is on his way to Tasmania right now 🤩 Cool idea from Flightradar24! www.flightradar24.com/R3DN053/3875...

A nativity scene crafted entirely from marzipan, and a marzipan punch, can be found in Lübeck 🌟 #foodtourism #localfood #foodmarketing