loading . . . Get Back On The Hook Understanding AI as a technology is an excuse that lets Organisations off the hook: they are able to rationalise it as procurement, deployment, training, and resource. Instead, we should recognise it for what it really is: a social context, augmentation, or even alteration of consciousness itself. We risk using the wrong tools and frames, resorting to governance and risk management, when in fact we should be more strongly focussed on cognition, behaviour, collectivism, knowledge, power, structure, and effect. https://julianstodd.wordpress.com/2026/06/03/get-back-on-the-hook/