Alexandra Boutopoulou (@alexgrwords.bsky.social)

A vast % of advertising professionals use AI tools to deliver their client presentations. But AI optimises the average and promotes sameness; it cannot deliver the unique human traits that win business. Relevance depends on delivering the insights the machine cannot. digiday.com/marketing/ad...

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Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts Here's what happened on the first day of Advertising Week New York — where a record-breaking number of attendees aired grievances. https://digiday.com/marketing/advertising-week-briefing-marketers-have-a-lot-to-worry-about-in-the-face-of-ai-induced-shifts/