I’m old enough to remember a time when misspelling “potato” was all it took for people to think you weren’t smart enough for public office.

"I can't believe that celebrity wore such an extravagant, unusual, and provocative outfit to the annual event that is known specifically for celebrities wearing extravagant, unusual, and provocative outfits!" --The discourse over the MET Gala every year

I saw Sinners opening weekend and I haven't been able to get it out of my head since. It's one of those films that will require multiple viewings to truly appreciate. I just want to watch it again and again and pick apart every tiny detail. Absolutely brilliant.

Another day of using my master's degree in literature to make memes and shitposts for brand social media accounts...

"ChatGPT is going to put social media managers out of work." Nah fam, I'm rebranding myself as an "artisanal" social media manager and tripling my rates. These are homegrown, farm to tablet, certified organic memes.

The fact that so many people are impressed by AI generated "art" is proof that we need better funding for arts education in public schools...

Any other social media managers have that fear that despite multiple approvals, edits, and the fact it's been on the calendar for weeks, as soon as you post, you'll get a Slack message that says "We actually want that post to go out on a different day. Can you take it down?"

Saying an intern can run your social media marketing efforts is like looking at a piece of modern art and saying "my kid could paint that." In both cases, you're not respecting the medium and showing your lack of understanding of it.

AI generated Ghibli images bring to mind the Tolkien quote: "The Shadow that bred them can only mock, it cannot make: not real new things of its own"

Gah...April Fools on social media is the worst... It's just brands posting endless variations of the same three jokes. 1. We made a fake product! 2. Look at this gross new flavor! 3. We are changing our name to something ridiculous.

Client: So, why aren't we getting any views on our posts? Social Media Manager:

I am BEGGING brands not to generate some fake product with AI, post it to social media, and call it an April Fools prank. Just don’t. Please.

Saratoga Water trend? No thanks, I filmed at least a dozen ice bucket challenge videos back in 2014 and that was enough for me, thank you very much.

So, @mrbeast replied this to the INVINCIBLE account and I need to go add it to my resume real quick…

The highest praise I’ve ever received as a social media manager…

I generally read four books at once -A work of fiction -A work of non-fiction -A comic -An audiobook Here’s what I’m currently reading:

Sometimes fans beat us to the punch and post the exact same joke on social media that we've been planning for MONTHS but haven't posted yet. And as frustrating as that is sometimes, it's a clear indication that our content is on the right track...

I just realized this year will be our first April Fool's Day online in the era of mainstream AI use...

I shouldn’t have to say this but…SOCIAL MEDIA MANAGERS AREN’T GRAPHIC DESIGNERS. THEY AREN’T VIDEOGRAPHERS, COPYWRITERS, PHOTOGRAPHERS, ON-CAMERA TALENT, WEB DESIGNERS, OR ANY OTHER JOBS COMPANIES DECIDE TO THROW ON THEIR JOB DESCRIPTIONS!

Social Media Managers trying to create content, respond to comments, and keep up with updates for every social media platform every day like...

Me reading the massive list of job duties included on a social media manager job description that only pays 45K.

Oh hey! Google now lists me as an "Author!" This writing a book thing is getting real now, I guess? Oh! And you can pre-order my book here: www.jsstansel.com/10-principles

My Anxiety on a Busy Day at Work: Agh! I’ve got so much to do! There's no way I'll ever get it all done. I'll get fired for sure. My Anxiety on a Slow Day at Work: Agh! I’m not doing enough! I'm really not pulling my weight around here. I'll get fired for sure.

Just watched Spaceballs with my son. Parenting milestone achieved...

Remember when they tried to reuse the Ewok Village Playset as the Sherwood Forest Playset like we wouldn’t freak’n notice!? Yeah, I’m still mad about that…

My grandfather was an air force mechanic and in his retirement he's always say that his greatest wish was to have his own B-52 in his backyard...so he could go out at and beat it with a sledgehammer every day. I feel the same way about Meta Business Studio.

I'm gonna throw modesty out the window for a sec and just say that I can make some banger memes...

Reminder to employers: It's highly unlikely that the top talent in the world lives within a 50 mile radius of your offices! There's MASSIVE pools of incredibly talented people that don't live in major cities! Why would you limit your pool of potential talent to stick to an out-dated office model?

As a social media consultant, nine times out of ten, much of the advice I give to brands who want to get better results from their social media marketing efforts, is exactly what their social media manager has been trying to get them to do for months if not years, and mostly been ignored.

“Must be LA based.” Okay, but what if I’m just “based?” Can I still apply?

I'm old enough to remember seeing this jolly fellow whenever Twitter was down...

How are my fellow only children who were told they were "gifted" and grew up to be extremely introverted but also with a constant need for attention and approval with high-functioning anxiety and perfectionism doing? Enjoying your careers in social media management?

most brands don’t fail on social media because of their social media managers—it’s because they fail to listen to their social media managers.

Go wild. Close some tabs. Delete some screenshots. Throw caution to the wind! You are free!

Hey hey! My book is available for preorder!!! I apologize in advance for all the self-promotion I will be unleashing upon you in the coming months! www.jsstansel.com/10-principles

You can't expect ONE social media manager to do content creation, analytics, strategy, customer service, community management, paid ads, graphic design, video editing, influencer marketing, understand FB, Twitter, Insta, LinkedIn, TikTok AND expect them to be good at ALL of it.

Seeing posts similar to this one popping up on US military associated social media accounts...yikes...wonder how long before this starts to extend to other government social media accounts?

Social media managers whenever Adam Mosseri posts an "update."

Happy anniversary to the most controversial thing I ever posted on the Internet...

Hiring a social media manager without giving them any goals or direction is like going to a barber and just saying “give me a haircut.” If you end up with a mullet, it's on you--not the barber.

Job Interviewer: So how many years experience do you have working in social media? Social Media Manager: Well, I ran social accounts during the first quarter of 2025, so...around a 100 years?

Just because someone doesn't have a lot of followers on their personal accounts doesn't mean they aren't a highly skilled and qualified social media manager. Not everyone likes putting themselves in the limelight and that's okay.

Social media managers have one of the few jobs where everyone from the intern in the mailroom to the CEO sees the products of their labor—and has a very vocal opinion of its quality. That can be a lot of pressure. If you oversee one, be publicly supportive of the work they do.

It's wild that so many people think social media managers “spend all day playing on Instagram” or “just do TikTok dances" while also thinking that they have the magical power to instantly make brands “go viral” or grow an account to a million followers overnight--and neither is the truth.

JUST TURNED IN THE FINAL CHAPTERS OF MY BOOK IN TO MY EDITOR!!!

If you’re a social media manager, at some point in your career you’ve looked your boss in the eye and said with all sincerity, “Yeah, I don’t know why that happened. Facebook’s being weird today.”

Therapist: Do you have any thoughts on why you might be experiencing anxiety? Me, a Social Media Manager:

Client: Can you make this post go viral? Social Media Manager:

If you think the Star Wars fandom can get toxic...then you haven't interacted with the Sonic fandom...

When you want to hire one person to run your social media accounts, do photography, videography, graphic design, ad buying, web design, answer customer questions...you aren't asking for a social media manager, you're looking for a “Senior Director of Other Duties as Assigned."