Meta has announced that it will begin testing a Community Notes feature on Facebook, Instagram and Threads on 18 March 2025. What do you think of the change? #meta #factchecking #X #performancemarketing #brandsafety

Google needs to be more transparent about what triggers AI Overviews, marketers say. Since Google’s launch of AI Overviews, several advertisers and publishers have shared concerns about the feature reducing website traffic. PMW spoke to industry insiders for their takes. #AIOverviews #Google

Performance Marketing people: Ebiquity appoints Group CFO Also in this week’s people moves round-up, Quantext appoints HSBC exec to board of directors, Mediaplus announces COO International Markets, and more. #performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand

Grace Andrews, the Marketing and Brand Director of Flight Studio, has become a last minute major addition to PMW Unlocked’s high-profile list of speakers. Andrews will join for a session titled; ‘From content, to personal branding, to podcasting, brand building and anything in between’. #unlocked

Top 5 performance marketing campaigns this week: from Specsavers’ football comeback to Tesco’s primetime sponsorship, here are this week’s top five performance marketing campaigns. #performancemarketing #campaigns #advertising #brand #creative #multichannel #data

Latest industry moves: News UK buys out Bauer’s shares of Octave Every fortnight, PMW recaps some of the biggest activities from the global performance marketing industry, providing insights into the larger context and commentary on incoming trends. #industrymoves #adtech #mergers #aquisitions

Top 5 performance marketing campaigns this week: From Rennie’s first-date activation to Amazon Music’s powerful charity initiative, here are this week’s top five campaigns. #performancemarketing #campaigns #advertising #brand #creative #multichannel #data

Performance Marketing people: Digitas UK and Criteo announce new CEOs Also, TMW promotes Phil Rhodes, Limelight appoints Global Sales Director, Apply Digital announces first SVP of Growth for EMEA. #agency #brand #CMO #marketer

‘Marketing's role as a growth engine is clear’: Industry reacts to buoyant AA/WARC report With the AA/WARC's advertising outlook for 2025 and beyond looking better than many thought, PMW spoke to industry experts to get their takes on the data. #ukadspend #research #data #performancemarketing

Top 5 #adtech and #martech tools this week: from affiliate marketing apps to ID-less advertising, here’s our round up of new ways to power up your tech stack. #TopAdTech #BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing

Top 5 #adtech and #martech tools this week: from AI powered Amazon marketing insights to using AI to drive more customer reviews, here’s our round up of new ways to power up your tech stack. #BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing

Top 5 performance marketing campaigns this week: from THIS’s new ad campaign trying to win over meat lovers during veganuary to Yorkshire Tea’s star-studded new ad spot. Check out our full selection of standout performance marketing campaigns below 🏆

Top 5 #adtech and #martech tools this week: from ad fraud bot busting to omni-platform addressability, here’s our round up of new ways to power up your tech stack. Head to the link below for the full story 👇

Top 5 performance marketing campaigns this week: from Huel’s first global ad campaign to Walkers’ 0.0% alcohol crisps for Dry January. Check out our full selection of standout performance marketing campaigns below 👇

Performance Marketing people: Sir Nick Clegg leaves Meta and Uber hires Global Head of Ads Also, Latcom appoints Global General Manager, Dentsu Singapore hires Managing Director of CXM and Media, and more. #performancemarketing #career #ceo #advertising #agency #brand #CMO

“Advertisers can no longer settle for the bare minimum or mediocre ads.” The golden quarter is over, January has begun and it’s time for marketers to get in gear – so please enjoy part one of PMW’s 2025 edition of adland’s new years resolutions. #performancemarketing #advertising #predictions

‘2025 will mark the great martech reset’: 15 marketers on measurement, data and privacy The third instalment in PMW’s 2025 prediction series covers the growing emphasis on measurement and data in the privacy-first world. www.performancemarketingworld.com/article/1900...

PMW's 30 under 30 Awards are back! Applications are now open to celebrate and recognise young and diverse talent across the performance marketing industry. Click on the link to find out more about how to apply. www.performancemarketingworld.com/article/1898...

Top 5 performance marketing campaigns this week: From Airbnb’s newest Christmas campaign to BetterYou’s brand awareness partnership with Connective3. Check out our full selection of standout performance marketing campaigns below 👇 #performancemarketing #campaigns #advertising #brand #creative

‘Marketers are facing a battlefield’: Industry predictions ahead of Black Friday Peak shopping season has well and truly commenced, but what about Black Friday? PMW canvassed industry experts for their predictions, hot takes, and more. Read all of their thoughts below. #blackfriday #shopping

Channel 4 is leading a small biz revolution in CTV - so much so, it claims to be "way ahead of all of the AVOD services". PMW spoke to the broadcaster’s Head of Streaming and Social Propositions, Fatima Dowlet, to find out how. Read the full interview below 👇 #broadcasters #ctv #channel4

Top 5 performance marketing campaigns this week: from Puma’s new sustainability-focused podcast series to Champion’s outerwear campaign for winter. Check out our full selection of standout performance marketing campaigns below 👇 #performancemarketing #campaigns #advertising #brand #creative

Digitas UK CEO steps down and Monks implements layoffs. Also, Amplified Intelligence appoints Board Advisor, Signifly hires Senior Frontend Engineer, Amperity names CEO, and more. View all of the latest performance marketing people below:

Top 5 #adtech tools this week: from real-time ad fraud detection to AI marketing agents, here’s our round up of new ways to power up your tech stack. Head to the link for the full story. This week: AppsFlyer, Optimizely, 33Across, StackAdapt and Nativex #performancemarketing #advertising

Why is everyone talking about retail media? Retail media has been around for over a decade, but the past 12-18 months has seen a groundswell in the discourse surrounding the channel, particularly in the UK and Europe, but why? Watch here: www.performancemarketingworld.com/article/1896...

To help simplify the shopping experience for both consumers and merchants, Perplexity has created a multi-faceted AI commerce experience. Read the full story here: www.performancemarketingworld.com/article/1896...

2025 is just around the corner – where will you be investing your adspend? Read our full analysis of the media edition of dentsu's 2024 CMO Navigator report here: www.performancemarketingworld.com/article/1896...