I'm back safely at Paradise on the Palouse after my brainy inspiring creative media science adventures. I slept in 9 different cities and rode on 16 different flights but like the Coug I am, I found my way back home again to my Bolls pack.

Firing up the last year of my 50s with an energizing workout and my morning Coug coffee. Stay tuned for the healthiest most rock n roll fun and geeky science year of life so far!

Celebrating a milestone in my health and wellness journey! For the first time since 1983, I'm less than 200 pounds. A big difference from years ago being 335 pounds. Feeling fired up and energetic to do the good I can do. Here's to Spriritual Mental Physical wellness for us all.

Jackpot, like all of Creation, begs us all to do our best to overcome evil with goodness. Oh, and also have a "Jackpot" style weekend. #Romans12

Empirical evidence that AC/DC fires up my sympathetic arousal heading into the weekend. Hey, you can't do the science if you can't be the science.

Brain Friendly science communication is crucial for engaging, educating, and empowering individuals in an anti-science climate. I share my view of how Neuromarketing Science can help in this webinar. youtube.com/watch?v=Kt2R...

My salute to all of us fighting to do good today. The perfect "walk up music," attitude and ear worm for the day. Take 5 min, google this classic and take a listen. Your brain will thank me. Stand up and be counted for what you are about to receive!

Prepping my brain for this Neuromarketing Science and Science Communication webinar. I go live at 11am Pacific time, tomorrow, Feb. 24. You don't have to be with Cooperative Extension to attend this free session. Registration link here: extension.org/member-servi...

T - 20 minutes till I go live with this EXCITE professional development webinar based on our WSU team's work testing vaccine messaging and my approach to Neuromarketing Science. This is a teaser for my longer Feb. 24 Extension Foundation webinar. Registration for Feb. 24 is free and still open.

Join me for this webinar on Media Neuromarketing and the Communication Science of Science Communication. Brain Friendly science communication that educates and empowers individuals to make evidence-based decisions advancing human wellness is especially critical now. extension.org/member-servi...

Throwback Thursday flex from this old 80s DJ to my best man, old 80s DJ, Dave Visscher. Vish is a friend in good, bad, and stuff in between. He sparked my health journey, during which I've lost 130 pounds. Here's wishing you a friend like that. The times require health and strength from all of us!

That snowy Paradise on the Palouse, Saturday, Jackpot kind of feeling. This is your reminder that fighting to do good in these chaotic times also means moments of re-energizing. I realize I'm privileged to have this luxury. So, for now, enjoy the weekend if you are also blessed to get to do so.

Snowy Paradise on the Palouse so a Montana Boy does what a Montana Boy does before heading to work for a day of using good Communication Science to do good. A younger Paul would've been out here in shorts, snow shovel in hand. However, getting older and wiser means I blow snow rather than shovel it.

As an ex 80s DJ sometimes my brain goes back to the 70s. Today's ear worm for your enjoyment, Lady Marmalade! The world is a mess, sometimes you just have to say "gitchie gitchie yaa yaa da da!" Try it... you'll feel better. Here you go: youtu.be/t4LWIP7SAjY?...

Opportunity to hear my brain present on Neuromarketing Science and brain friendly communication! I'll highlight applying Neuromarketing to messaging about vaccination and messaging for dairy farmers about H5N1 virus. However, Neuromarketing applies across contexts. extension.org/member-servi...

Good morning from the Bolls pack and our Jackpot life. Thanks to all who gave us comfort with Lucy crossing the Rainbow Bridge. We're resting to get back to trying to do good. There's good work out there to do. Us humans are messing up, not loving each other and overcoming evil with goodness.

April 2012 to January 2025 God gave us our Sweet Beagle Lucy Belle Sweetpea. Her spirit is back to God. What a life! The Bolls pack lives on with Jackpot and us. We are all sad now, that is all.

Today, I'm especially grateful for getting to stay focused on doing the good work that I can do through good Communication Science with my new friend and colleague from Cooperative Extension, Pamela Rose. It's a treasure having a friend who brings out the best in your character and brain.

The things I learn by having Murrow Media Mind Lab students like Sita Ganugapati. She's shifting her research to focus on psychological processes underlying interactions with AI and showed me that people can now chat with Jesus. I'm staying on my soapbox about the importance of Media Literacy!

Neuronal Ned and I are grateful for Murrow colleagues like Ashley Gardipe, Director of Development. She not only works hard seeking support for the Murrow mission but gives our Murrow Media Mind Lab her brain for our Media Psychophysiology and Neuromarketing science!

Thanks KHQ Spokane for covering our WSU Murrow College of Communication team's H5N1 messaging work. Great interview clip by Dr. Nicole O'Donnell and I love that we got this anchor to say my favorite soapbox phrase, 'brain friendly."

Back to work with Dr. Yen-i Lee, the better half of my Media Brain, at our Murrow Media Mind Lab research ranch. Sunday Science trying to wrap data collection on an interesting video advertising, emotion, and branding Neuromarketing experimment.

I'm happy to be part of a great team developing brain friendly crisis messaging to mitigate the spread of H5N1 on dairy farms. I'm grateful to get to use my applied Neuromarketing Science expertise to participate in the Land Grant University mission of empowering communities through science.

Good Character matters, Good Character earns tribute! Let's embrace Good Character by learning from good examples.

Happy 2025 from Bolls 406 home! Here's to the year being as big (whatever that means to you) as the Montana big sky. A tip of my hat to your health, joy, and peace in this new year.

I finally saw "School of Rock" last night. It rocks!..couldn't resist that. I'm now inspired to spend New Years eve prepping my online MA persuasion class. Years ago, New Years Eve used to mean picking up extra money being a DJ at a party rather than prepping a class, but I do enjoy molding minds 🧠😜

"Our great nation now teeters on the brink of a widening abyss. Without immediate action, we are at genuine risk of civil conflict and losing our precious democracy. Americans must set aside differences and work together before it is too late." — Carter in a New York Times op-ed, Jan. 5, 2022.

H5N1 is an emerging health crisis! My WSU Murrow team is working with EXCITE/Cooperative Extension developing brain friendly messaging to get dairy farmers to adopt biosecurity measures to stop the spread. This webinar is a great resource to learn about the situation. youtu.be/-trtC61vjEA?...

I'm back in black today! I had a brain changing amazing fun trip to the University of Antwerp thanks to brilliant Communication Scientists and friends, old and new. Thank you, Bradley Warren and Wake Up Montana Non Stop Local, for helping get my jet lagged brain back in the saddle back home.

University of Antwerp Belgium adventure continues tomorrow with this passion talk and meeting of the minds focused on politics and communication research. Thankful for the chance to think through using Media Psychophysiology to scientifically find and bring out the better Angels of our nature.

There's one person on the planet both brainy and fun enough to get this Montana wannabe Cowboy to wear a pink hat. Dr. Karolien Poels and I look "tough" at the Faculty of Social Science University of Antwerp Wild West Christmas party.

Thank you, University of Antwerp Social Lab, for restoring my intellectual energy!!! I was so honored to speak about Media Psychophysiology and our Murrow Media Mind Lab applied Neuromarketing Science work on vaccine messaging. This interdisciplinary multi method Media Psychophysiology lab rocks!

I'm at home in my favorite Pub on the entire planet in Antwerp Belgium. My great friend and pub owner Patje and friend and brilliant Communication Scientist Dr. Karolien Poels University of Antwerp know how to welcome me with the Rocking R Bar Bozeman hat and cure my jet lag 😉

A rare "cowboy hatless" picture with cold smoke over the Bridger mountains. A great scene as I launch my journey to Communication science and fun with my University of Antwerp Belgium gang. Stay tuned for geeky fun because, I'm a Cowboy, on a steel horse I ride.. you can finish the lyric.

Firing up my Monday morning workout along with my Media Brain Neurons with my friend and fellow Murrow Coug Brad Matthew Warren on Wake Up Montana. Let's go... wake up! Here's to a healthy, strong, good week.

Happy Thanksgiving from Bolls 406 hometown! I know life has ups, downs, and everything in between but here's to doing our best to see blessings and be warmed by gratitude.

Here's hoping that this Monday, you have the joy of a creature in your life that looks at you like Lucy looks at me. She's an aging beagle with kidney failure but still warms my heart, wanting to hold my paw.

This! H5N1 bird flu is threatening to evolve into a huge health crisis. Science deniers, including our leaders, are likely to throw gas on the fire.

Heading into Thanksgiving break and I'm super grateful for my ride or die Murrow Media Mind Lab Co-director and friend Dr. Yen-i Lee. It's just us and the ghost of Edward R. Murrow hanging out late Friday, running participants through our Neuromarketing video advertising experiment.

Here's what "Paul's Brain" is working on tonight. Media Brain science that informs effective messaging about vaccine science is going to be ever more important to public health as we head into the future. Especially as the supposed grown-ups start mucking up the information environment!

Bolls dogchild Lucy doing her version of waving her hands in the air like she just don't care. Why yes, Cameo "Word Up" was first up on my 80s jam morning workout!

It's Causal Coug Research Friday and the Murrow Media Mind Lab says happy weekend brains! This is one of the best groups of Media Brains of my career, we share the same brain! Have a brainy brilliant weekend.

Back to Murrow Media Mind Lab fun posts! Oh, the things I do for science. Like attempting to mimic a Duchenne smile all to train Lab Manager research star Sita how to place facial EMG electrodes.

Yep! My little gift of positivity today before diving into comm science work that deals with the bad stuff. Here's to more dog days!

Feeling like social media on a humpday could use a little Jackpot, our rescue, five years ago, off the streets of Lubbock, TX. The Bolls pack sure is glad to be out of there and in a much better environment for trying to do the good we can do.

I'm a Media Scientist. I use Media Psychophysiology/Neuroscience to study how the human mind processes and responds to media. One focus is Politics, Media, Emotion, and Extremism. Here's a nice news story on my lab's recent work that we're building on. www.cascadepbs.org/politics/202...

Monday mood... time to push it, push it real good! This has been a public service announcement from your ex 80s DJ. You're welcome for the ear worm.

Opportunity to join a conversation with my brilliant friend and colleague @ericawaustin.bsky.social, a global expert on Media Literacy. Media Literacy will be central to positive solutions.

Thank you @jeremylittau.bsky.social for this thought provoking post. I am ashamed to say I have watched what you describe for 26 years now without doing as much as I could have. Time to go to work doing good work!

Sounds like an opportunity to do good science that does good (you all will learn that is a catchphrase of mine, that and "Brain Friendly Media)