Every brand wants reach. But the brands that grow consistently all have something far stronger. They have fandom.

Would you rather have 100,000 followers OR 1,000 real fans?

We’re live with our new platform for any size influencer and music artists. A quick click on a link or QR code and you own that relationship with your fan directly and can send mobile notifications to them when YOU want, on YOUR terms and link fans to anywhere. It’s short form messaging and works

The issue with Spotify is that of course they don’t pay enough to music creators. But the model was never meant to be fair to artists either. It was meant to favor the majors with their back catalogs that were sitting on shelves doing nothing.

You can have millions of followers and still fail, but a dedicated fanbase can build a lasting business. Our CEO, Kevin Brown, shares his insights on why the creator economy needs to shift focus #CreatorEconomy #FanCircles #Monetization #SocialMedia #Creators bit.ly/4mNym7t

What if you could reach 100% of your audience with 22% clicking through to your content? #CreatorEconomy #DigitalMarketing #ContentCreator #MarketingStrategy #EmailMarketing 744 million people already use this. Our research report reveals everything → www.fancircles.com/wallet-pass-...

If you’re an influencer any any platform from BlueSky to #YouTube to #Instagram this will change the way you communicate with you followers. Direct push notifications that reach all of your followers with no algos, and you own the relationship with the follower. You can even see opens and sales!

Daniel Ek bags another $29m from Spotify share sale, cashing out close to $700m since 2023 Why is he selling? #spotify

Use mobile notifications to send fans to any website or platform Could be to Spotify, Youtube, Insta, ticket links, merch. This is what the @fancircles.com Wallet Pass will power, and it works for everyone from #influencers to #music artists. Want early access? It’s gonna be $11.99 a month.

Spotify gives YOUR royalties to the major labels. The royalties that should be paid out to the owners of tracks on Spotify with less than 1,000 plays isn't simple kept by Spotify, it goes into a ‘distribution pot’ and is is paid out to the major record companies’. Yea, you heard right

Big changes are happening in the music industry in 2025 Musicians can take back the power of their streams

2025 is going to be the biggest shift the music industry has seen since Spotify wrecked the industry.

Spotify has limited third-party developers’ access to its internal data, a move that is meant to prevent user and music data from being used to train AI models. Bit late. #spotify

Live Nation just majority-acquired a Hollywood influencer management company. Timeline – described by LN as one of Los Angeles’ “premier talent management firms”

Social media platforms like Instagram and X, rely on hate to exist. If you allow hateful comments, people fight. When that happens it generates more ad space. Sadly there’s more money in hateful comments and the algos accommodate this. Social media platform revenue comes from ads. Enough said.

I'm really surprised at how nice @bsky.app feels compared to X.

What metal bands are touring at the moment? #metal #metalmusic #matalband

Today's the day. This is the cover for my forthcoming book MOOD MACHINE: The Rise of Spotify and the Costs of the Perfect Playlist, out January 7, 2025. Pre-orders are available via Greenlight Books in Brooklyn. More info here: lizpelly.info/book

Drake files ANOTHER petition accusing Universal of ‘inappropriate business practices’ to turn Kendrick Lamar diss track ‘Not Like Us’ into a mega-hit. Read the full filing here.

🎵 Attention Artists & Managers! FanCircles is the #1 leading fan club platform for web and mobile. - Grow fan engagement - Offer exclusive experiences - Sell more merch and tickets - Grow your community like never before. 🚀 #music #superfans #musicindustry

What if you streamed your new album via your website and could earn 22x more than uploading it to Spotify? I've been analysing the potential of a direct music distribution strategy using Google and Meta retargeting pixels to earn more than what Spotify pays out. The results are pretty interesting.🧵

Pink grosses nearly $700 million from her tour & nobody blinks. Ask most people about #Pink (unless their a fan of course), they'd probably say, "what happened to her?" Around 11 m people follow Pink on socials - Drakes 144m - Taylor Swift 284m Just shows followers don't matter. Fandom does!

Once more. Bringing it home. This time Dublin. December 17th. Red Roses For You. 3arena.ie/events/the-p...

Music artists: When you consider a premium tier for fans on whatever platform you choose (such as Patreon or @fancircles.com) here’s the most important thing you must do. Make subscriptions yearly. Not monthly.

Music streaming platform pay ~$17,000 per 10 million plays. If you’re with a label your likely to get ~$1,700 for 10 million plays How many artists do you know that get 10 million plays? #spotify doesn’t work for new music. It works only for albums who have decades of already record catalog

If @bsky.app had something like Twitter Spaces, I could leave Twitter forever! RT if you agree.

#Coachella organisers have announced the full line-up for the 2025 edition, headlined by #LadyGaga, #GreenDay, #PostMalone and #TravisScott.

@posthuman.bsky.social thanks for creating the music industry list 🔥

$100,000 from 1,000 fans a year? Does that sound difficult? Want to know how to make it possible? Superfan apps. Yep, it's the latest buzzword in the #music industry, but what are #superfan apps and how do you get in on the action?

Hey Indie musicians! Send me your #Spotify links to your best #rock, #pop, and mellow songs for inclusion on my playlists that I will now be posting here instead of toxic Twitter! #indiemusic #music #musicians #indie #songwriter

I wanted to introduce what I do. I run @fancircles.com & we create artist branded #superfan apps. We've been doing this for a while, and a bit like @bsky.app, we were early. But, this year things have changed and we now have over 1m people over 70 artist apps generating artists $100k per 1,000 fans.

People are exploiting #Spotify ’s playlist descriptions to help with their SEO and to help spread Malware🎵 How? Spotify has a strong SEO reputation and pages are ranked highly, making it great for backlinks. I’ve found 50 links to #malware & other dodgy pirated software in playlists descriptions.

Check out FanCircles if you’re a music artist. #suoerfans #musicartist #music #musicbusiness www.fancircles.com

Are streaming platforms really helping artists? No The music industry followed a simple cycle: radio played songs, listeners tuned in, fans bought music. That cycle is broken We need to measure fans, not listeners Streaming is great, but streaming networks don’t work for artists.

Just set up my @fancircles.bsky.social account. This is us

Billie Eilish has been named Apple Music’s Artist of the Year.

Well here we go. Free with X and making my first post on BlueSky. I run #superfan apps for music artists. Please connect and I’ll keep you up to date with what we’re doing and how 1,000 fans can generate $100,000 per year