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The role of society in ending animal testing How much is science affected by societal factors? Love Hansell is a PhD student at the Radboud University in Nijmegen School of Management and he is currently analysing the key barriers and opportunity to accelerating the transition to non-animal science. Among his findings are two main topics: the unjustified rejection of non-animal science reliability within the scientific community and society as a whole. Learn more in the video. Like him, many scientists are working to develop new cruelty-free methods that are as - if not more - effective than those that use and exploit animals. This is the third video of our new ‘Lab of tomorrow’ series, in which we invite scientists to tell us about their work and discoveries in order to raise awareness of the feasibility and effectiveness of non-animal science. You can find the playlist here: https://youtube.com/playlist?list=PL-B-e4NYQL1ccA_Nt55UOWbgCDUkQMRJH&feature=shared Following the success of the ECI ‘Save Cruelty-Free Cosmetics’, signed by over 1.2 million European citizens, the European Commission has created a roadmap to phase out animal testing for chemical safety. Learn more about our work to accelerate a transition towards a non-animal science: https://www.eurogroupforanimals.org/what-we-do/policy-areas/animals-science Let's connect: Twitter: https://x.com/Act4AnimalsEU BlueSky: https://bsky.app/profile/eurogroupforanimals.org Instagram: https://www.instagram.com/eurogroupforanimals/ LinkedIn: https://www.linkedin.com/company/eurogroup-for-animals Facebook: https://www.facebook.com/eurogroupforanimals/ TikTok: https://www.tiktok.com/@eurogroupforanimals https://bit.ly/42T4H63