What if HTML was the database? Not a view onto data stored elsewhere. The data itself. CSS selectors as queries. HTTP as the interface. That's what we built. Part 4 of 4: page.love/blog/04-the-shape-of-pagelove.html

The HTTP spec has had an opportunity hiding inside it since 1997. Nobody used it. We built databases, APIs, and frameworks instead. Turns out we didn't have to. Part 3 on how the web got complicated: page.love/blog/03-taking-documents-seriously.html

Build a simple web app. What do you need? DB. API. App server. JS framework. Client state. Caching. Hosting. A to-do list needs all this. Each layer costs money, time, headspace. There's now a min economic threshold just to exist on the web. Part 2/4: page.love/blog/02-the-cost-of-the-shell.html

Right-click any web app. View Source. What do you see? Not the content. An empty <div id="app"> and a JS bundle. The meaning arrives later, assembled at runtime. The web used to be inspectable. We traded that for richer apps. Part 1 of 4: page.love/blog/01-the-hollow-web.html Agree?

We've been quietly building something... The web has become impossibly complex. What used to be simple HTML pages are now buried under layers of databases, APIs, frameworks, and infrastructure. We think there's a better way. The waitlist is open if you're curious: page.love