Tom Rouse
@tomrouse.bsky.social
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Comms creative and uni lecturer. Still figuring this place out...
Time to stand on my mke media studies compulsory at GCSE soapbox again
add a skeleton here at some point
about 2 months ago
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Can we get a Joe Squared podcast please
#celebritytraitors
about 2 months ago
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www.prweek.co.uk/article/1931...
As someone who has taught on pure play PR and broader comms degrees I don't think this is a bad thing - modern PR is so varied, having graduates with a broad understanding of media and comms, not just our chosen discipline is vital
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More students pick comms and media courses as pure PR degrees plunge
The number of entrants in media, journalism and communications courses in the UK has steadily risen over the past seven years, new PRWeek research based on UCAS data reveals.
https://www.prweek.co.uk/article/1931259/students-pick-comms-media-courses-pure-pr-degrees-plunge
3 months ago
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Increasingly feels like AI is the next big culture war which will play out online and the average consumer will be blissfully unaware of.
4 months ago
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reposted by
Tom Rouse
Wario64
5 months ago
Follow
@wario64.bsky.social
and repost for a chance to win 1 of 15 Steam codes for Dungeons & Dragons Neverwinter Nights 2: Enhanced Edition courtesy of
@aspyr.com
. Giveaway ends on July 20th, 6 PM PT game is available now on PC and consoles
store.steampowered.com/app/2738630/...
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Time for my annual which agencies and comms teams are hiring graduate roles this summer post. We've had a fab crop at City University this year, so would love to point them in the direction of potential jobs.
6 months ago
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Sorry, the ONS added VR headsets, but removed a pint of Guinness from its inflation shopping basket? Are they living on a completely different planet?
www.thetimes.com/business-mon...
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UK inflation basket update: VR headsets in and DVD rental out
UK’s official statistics office updates the 750 goods and services it tracks to measure how quickly prices are rising across the country
https://www.thetimes.com/business-money/economics/article/uk-inflation-basket-update-vr-headsets-in-and-dvd-rental-out-2f2f7b9g3
9 months ago
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Genuinely surprised how little AI LLMs are using social media as a source for info - just 1% of content about brands comes from it according to new research from
@darrylsparey.bsky.social
and
@paulstollery.bsky.social
's team at Hard Numbers
www.hardnumbers.co.uk/research-rep...
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Research - Reputation in the Age of AI
How Large Language Models (LLMs) influence perceptions of Quality, Trust, Innovation, and Value in brand communications
https://www.hardnumbers.co.uk/research-reputation-in-the-age-of-ai
about 1 year ago
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TIL I'm older than text messaging
add a skeleton here at some point
about 1 year ago
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Hey marketing friends - am doing a lecture on social media trends for 2025 for my third year students next week. So it's not just my views - what do you think are the key trends to watch for? (which aren't AI)....
about 1 year ago
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Favourite fact from
@battenhall.com
's 2025 social trends event - more hours of YouTube are streamed on TVs than Netlfix
about 1 year ago
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This is fun, but would have been a much better Xbox campaign - tie it to their current This is An Xbox marketing, by branding TFL seats as "This is an Xbox Chair"
about 1 year ago
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This intro stopped in my tracks. From
@loudmouthjulia.bsky.social
:
postingnexus.substack.com/p/a-fault-in...
about 1 year ago
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Friday night pub musings - Labour could really do with John Prescott right now - an unashamed bruiser who does what's right and is unafraid of ruffling feathers. (And probably need Mandelson and Campbell too, but that's another post)
about 1 year ago
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reposted by
Tom Rouse
Edward Ross
about 1 year ago
With the creative community growing on Bluesky, I thought I’d reshare this resource on Mental Health for Creative Freelancers! Written by me, illustrated by some extremely talented artists. It covers everything from money worries to imposter syndrome to burnout:
societyofauthors.org/2022/11/12/v...
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Visually stunning comic launched to help creative freelancers with their mental health - The Society of Authors
Designed as a practical guide to surviving the ups and downs of freelancing in the cultural sector, Mental Health for Creative Freelancers is a comforting antithesis to run-of-the-mill mental health a...
https://societyofauthors.org/2022/11/12/visually-stunning-comic-launched-to-help-creative-freelancers-with-their-mental-health/
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Quite a bit of pressure on what to post first...so in old school Twitter style, here's a cat GIF...
about 1 year ago
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