Algorithms don't understand intention. Misread micro-signals like a pause or scroll turn our feeds into echo chambers of mistakes. It’s not personalization. It’s pollution. Time to build systems that understand context. #ai #algorithms #UX

New insights from Level343: 🤍 the power of empathy in marketing 🤍 the art of building emotional resonance 🤍 don't just deliver any old message 🤍 deepen audience connections 🤍 drive loyalty through authentic, human-centric campaigns 👉 level343.com/search-marke... #marketing #consumerbehavior

New report says user-generated content boosts SEO improving keyword coverage, engagement, and trust under Google’s E-E-A-T guidelines. This is also the case for AEO (Answer Engine Optimization) that grabs the same info to provide insights on a brand. ➡️ buff.ly/mkYrKF6 #SEO #AEO #marketing #ai

LinkedIn has the highest engagement rate of all social platforms🎯 Why care about engagement? Once the brain takes an action (commenting, sharing, liking), there is a better chance of brand recall & loyalty. How does your LinkedIn engagement stack up? 👉 buff.ly/yrFpaA2 📷 Greg Bulla

🔍 Research says global media usage will dip by 3% in 2025. 🛳️I would argue that present ad models are actually a sinking ship with AI completely changing how people find brands & their products. What strategies are you exploring? Drop your thoughts ⬇️ Read 👉 buff.ly/d4aj8xg 📷 Solen Feyissa

Here is the pirated-books database that Meta used to train AI. How do you feel about that?

Should you bid on brand keywords? Yes, here's why 👇 1️⃣ If you don't own your brand's keywords, your competition will. 2️⃣ Own your keywords, own the narrative. 3️⃣ CTR and conversion rates are higher because those searching for your brand are "warm" leads.

🎯 4 Tips to Create A Successful Core Marketing Message: 1️⃣ Focus on long term brand or product/service goals and work backwards. ⬇️ Then.... 2️⃣ Define the why. 3️⃣ Simplify and shorten the message. 4️⃣ Update website, social bios, about section of press and more!

Informative chart, yes, but let me add context & tips: ➡️ Original content has always been royalty. ➡️ Collabs depend on goals, don't follow a chart. ➡️ DM automation is a no and makes followers mad. ➡️ Captions with keywords are undervalued & very important. ➡️ Test, Test, Test! #marketing

Companies as role models: ✅ Ethical leadership ✅ Social responsibility ✅ Employee well-being ✅ Consumer trust Corporate Fail: ❌ Performative activism ❌ Profit over people ❌ Lack of accountability ❌ Discounting the value of DEI Who’s getting it right? Costco Who’s missing the mark? Target

Email, SMS and Push marketing generate billions in revenue for American brands. #digitalmarketing #strategy

Predictive processing explains how strong brand associations can override sensory input, making products seem better than they are. Brands like Coke & Apple leverage this by aligning their products with consumers' aspirational identities, transforming ordinary experiences into extraordinary ones.

Data overload causes confusion and glazed eyes. Focus on top-line metrics that provide insights on short and long-term strategies, then turn those numbers into a story in order to make it understandable. How do you use data to achieve goals? #marketing #datastrategy

Many CPG brands focus on product development only. The oversight can lead to high failure rates. It's crucial to identify unmet consumer needs, define a scalable target audience, and commit to a comprehensive launch strategy. Align innovation with consumer demand for success.

Research shows cognitively diverse groups outperform high-IQ teams in problem-solving, while businesses with women on their boards outperform all-male ones financially. Yet, many enterprises (business, academia ...) overlook this. Is this a surprise for any woman in business? https://buff.ly/4asYnDR

Bluesky, now valued at $700M, considers itself a safer, decentralized social platform and a “free speech” alternative to X and Meta. Do we agree? Comment below!

Nothing beats a great campaign that aligns brands with an unheard of holiday. On International Breakup Day, Amazon and Kleenex created a breakup calculator. Honestly brilliant. https://buff.ly/3PurJYH #marketing #partnerships

By analyzing biometric signals (facial muscles, eye tracking and more) using AI as a secondary tool, we can measure how audiences process and retain ad messages. No expensive panel studies are needed. Are you doing this with your brand? #neuromarketing #marketing

Tips on how to align with and support your customers. Is your company creating value? #marketing

"People don't leave jobs. They leave bad leadership." -Justin Wright https://buff.ly/4iBJqTL #leadership #management

Trends for 2025....let's go content marketers! #contentmarketing #marketing

In 2025, let's think outside the box and aim for something you once thought was out of reach. Challenge yourself, those around you and the institutions you frequent. Me? Working with an fMRI for neuromarketing primary research, meeting a sweet new puppy friend and 🚀🌕📈🐕🪙 are on the list. You?

It's been a bit since Bluesky stepped into the spotlight. Is this social channel still hitting right for all of you? #socialmedia #engagement

Music should match the vibe of associated advertising, not disrupt it. These are the neuromarketing findings from Spotify ad research. And there are findings particular to each music genre too. Cool stuff. #neuromarketing #marketing #music

"Forging an emotional connection founded on trust and integrity, where the consumer understands and wants to join your brand mission and its deeper meaning" is, if achieved, a winning bond between a business and it's customer. #branding #marketing #consumerbehavior

A recent study revealed that the level and quality of interpersonal collaboration at an organization has the greatest impact on employee engagement. Totally makes sense to me as I have experienced both effective and zero to no collaboration and the latter is not fun at all!

It's always good to hear other people's opinions. What do you think about Twitter vs Bluesky?

3 tips to gain the customer's attention: 1. define your audience 2. create content the connect to your audience 3. always have a call to action (CTA) #advertisingandmarketing

Presented my neuromarketing research today on the ethical gaps of no standardization and scientific racism. Thank you @bostonu.bsky.social for the opportunity! #neuromarketing #racism #ethics

Bad News: 62% of content creators do not check their facts before sharing. Good news: 73% want training in this skill, although they won’t necessarily go into debt to finance a master’s degree in journalism. Who is ready to start up this needed business educating creators? #entrepreneurship

When businesses have a mission of doing good and they care about the quality of their product, consumer loyalty grows. Shout out to CT based Newman's Own for doing just this. #marketing #missiondriven #newmansown #valuesmatter

2025 marketing trends are, for the most part, an extension of what a brand should be doing in 2024. Deeper connections with influencers, prioritizing user generated content and leading all efforts with authenticity while being a trusted entity are at the top of my list. #digitalmarketing

Wondering if Jaguar considered these 6 steps as they moved toward a rebrand? Do you think the new logo was created for their future customer? Dying to know! #marketing #branding #creativity #jaquar

I am totally into the value that neuromarketing data brings to every campaign and company. Check out this case study per Michelob ULTRA Pure Gold Super Bowl Ad 2019. A/B testing proved the ad with ASMR was the winner. Read more details about the study. #neuromarketing #advertising

Brutal honesty and healthy conflict are catalysts for growth. Equally important is the ability to receive feedback with openness and a willingness to learn. Does your team embrace these opportunities, or do they shy away from stepping into the fire? #entrepreneurship #management #innovation

We all know this...it's why we are here, right? Happy to be on Bluesky now? Feels like old school twitter: full of possibilities and community. #bluesky #socialmedai

While on Bluesky, we might as well talk about Bluesky. Next up for me? Figuring out how to create the custom domain and if that brings value or not for me. What is your experience? #bluesky

Switching from impressions & reach to more weight on views is Meta's latest update. What are your thoughts on the analytics game changing again on the platform? #marketing #analytics

Elevating the customer lifetime value of your product or service should be a priority. How do you make this happen? Content that brings value? Giveaways from samples to webinars? What's your secret? #marketing #CLV

Email marketing tips - with 60% of the global population using email, we can never have enough on best practices! #emailmarketing #marketing #digital

Do you use a news aggregator? Flipboard has been my go-to, now check out Particle! #AI

💡 Tip: You can set your website as your username on Bluesky! This is one form of self-verification, and we especially encourage official organizations and brands to do this! Examples include @npr.org @react.dev @duolingobrasil.com.br. Here's our guide for how to do this:

Developing the brand voice should take as much time and effort as your logo or brand colors. Here is more from Neil Patel: https://buff.ly/3O2oOG5 #marketing #socialmedia

Boston University has officially arrived on Bluesky. Hello, everyone! 👋

15M people on Bluesky!!! 💫 The Verge beat us to our own announcement — that's the beauty of an open network with public stats!