I’m 48. Over the last 14 years, I've sold Quest for $1B, built 3 multi-million dollar businesses, and scaled my media company to over 1 billion views. 7 principles every entrepreneur struggling to scale needs to hear:

We built Quest Nutrition to $1B without perfect financial data. Sadly, most founders think they need complete accuracy to make decisions. Here's the system we used to grow 57,000% in 3 years with “good enough” data:

You need extreme clarity to build a business.

Most entrepreneurs think complex problems need complex solutions. After coaching 1000+ founders, I can tell you this is dead wrong. Here's the framework we used at Quest to make complex decisions (simple):

Tony Robbins once said: “Setting goals is the first step in turning the invisible into the visible.” Here’s the goal-setting framework I used to build a $1,000,000,000 company (The Zero-Based Identity Protocol):

I've built 3 multi-million dollar companies and exited Quest for $1 billion. Here's what I learned about problem-solving that nobody talks about:

Elon Musk used this mental model to build 6 billion-dollar companies. Not just Musk— it helped Bezos build Amazon & Feyman win a Nobel Prize. Here's what it is (Hint: it isn’t taught at Harvard)... 🧵

This one concept determines how fast your business can grow: Time-to-revenue. Unfortunately, most founders get this completely wrong. Here's my 6-step system to 10x this metric (by leveraging content):

1 in 4 businesses die in the first 12 months. Over 14 years, I've performed 1000+ 'business autopsies', and I’ve noticed the cause of death is almost always the same. Here are the 5 silent killers every entrepreneur must know:

The wrong hire will kill your business. Here’s what 1000+ taught me about attracting and retaining talent:

Harsh truth: Failure is the most information-rich data stream on Earth. Here’s how you can embrace failure to achieve lasting success:

The wisest man of our lifetime: Naval Ravikant. He co-founded AngelList and was an early investor in Polymarket, Notion, and Uber. And he famously said: “Earn with your mind, not your time.” Here’s his philosophy on getting rich without getting lucky:

If you don’t know how to solve novel problems, you’ll never be successful. Here’s how to master the art of problem-solving:

I sold Quest for $1,000,000,000. Here's the unconventional playbook that built a billion-dollar company:

Recognize this guy? He has built 19 companies, invested in over 78 startups, and has reached over a billion views helping people achieve their dreams. Recently, he asked me the blueprint to building any business with zero money… Here’s what I told him:

I’ve built 3 multi-million dollar companies. Here are 10 scaling principles my younger self needed to hear:

I wasted years glued to my bed doing nothing with my life. Then, I built and sold my company for $1 billion. Here are 5 habits I wish I got rid of sooner:

The greatest decision-maker of the 21st century: Charlie Munger. Warren Buffett calls him the “architect” behind the $1 trillion Berkshire Hathaway and the smartest man he has ever known. 8 of his mental models that will reprogram your mind to think like a billionaire:

I went from being dead broke to selling my company for $1,000,000,000. 9 unconventional lessons I learned from a billion-dollar exit:

10 books that will teach you more in 2025 than a Harvard MBA: 1. Think and Grow Rich by Napoleon Hill

10 skills worth millions that require zero talent. I used these to build a billion-dollar company:

I learned the secret to scaling companies. It's not funding, talent, or market size. It's a simple concept that can turn any $1M business into a $10M business. Here's the unconventional but effective framework to unlock explosive growth ("VMG"):

I’ve read 650 books on success. Here’s how the act of reading can make you a millionaire:

I wasted millions trusting the wrong thing. 90% of founders are making this exact mistake. It's not funding, marketing, or competition. It's something worse - and you're probably doing it right now:

A phenomenon I can’t stop thinking about… The Valley of Death:

Two obscure laws explain why: • 90% of businesses fail • 80% of revenue comes from 20% of clients • 50% of work is done by a fraction of employees Here’s how understanding them will transform your business:

I'm 48. For years, I had no idea what good leadership looked like. But after building 3 multi-million businesses and selling a billion-dollar company… Here are 8 principles I learned that separate great leaders from the rest:

99.6% of companies never break $10M. The other 0.4%? They master one specific concept: Efficient Capital Allocation. Here's what successful 8 & 9 figure CEOs know that you don’t:

There are 10 simple daily rules that changed my life, and may change yours:

The economic landscape has changed so dramatically in the last 50 years, that if you're running the old “American Dream” play book, you’ll end up worse off than you started. It no longer makes no sense to: - Go to college on debt - Get a regular job and save - Buy a house for your nest egg

I’ve built 3 multi-million dollar companies. How? By following a simple formula that 99% choose to ignore. Here’s what it is (and how you can apply it):

Everyone thinks that you need a huge audience to make money. They’re all wrong. I had 2 million followers, and nobody wanted to buy from me. Until I learned one simple concept. Here’s how to monetize your audience (even if you have 500 followers):

Harsh truth: When you hire is more important than who you hire. Here's what 1,000+ hires taught me about timing:

If you don't create a product people want, you'll never build a successful company. Here's how to build a product your customers are desperate for:

Hard work alone will never scale your business. Hustle Culture misses 2 pieces of the formula for real success. (thread)

A hill I’m willing to die on: Your team is not your family. Here's how to attract high performers and build a winning team.

Our Protein Bars grew by 57,000% in our first 3 years. Then, we made a mistake, that I'll help you avoid by the end of this. Let me tell you what happened, so you'll understand why this is so important. Then I'll break down what you can do to avoid my mistakes.

My partners and I turned $10,000 into $1,000,000,000 -> in just 5 years. We did not succeed because we were exceptional. But we did have an idea, or a way of thinking, that fueled our growth. (framework incoming)

If you're failing to scale your business rapidly, you're missing one key step that will make everything clear. Let me introduce you to a concept that my team is obsessed with, and then I'll give you the key to make it work. The concept? Velocity Made Good (VMG).

There's a perfect way to live your 20s, and I guarantee you're not doing it. Everybody in their 20s is either partying or trying to optimize for money. That is the wrong move. You want to optimize for knowledge and connections. Money monetizes once. Knowledge and connections monetize forever.

Your complex growth strategy is killing your business. I built a billion-dollar company using first principles. Most entrepreneurs overcomplicate scaling: - Endless metrics - Complex funnels - Rigid planning - Testing paralysis (thread)

The most expensive business advice? It's killed more businesses than recessions. More dreams than failures. More careers than bad markets. "Follow your passion." (thread)

A good product can make you rich. A great reputation can make you a billionaire. Here's why most businesses fail: 1. They focus on closing deals. Not creating fans. 2. They hunt for sales. Not word of mouth. 3. They chase revenue. Not trust. (thread)

I spent 22 years building and scaling companies. Every business problem can be solved using the same formula. I call it the Physics of Progress. (thread)

The habits that built your $3M company are actually preventing your $10M breakthrough. Most entrepreneurs think scaling is about working harder. It's not. After 20+ years building and scaling companies, here's what I've learned about plateaus. (thread)