Many companies still advertise smart products using general buzzwords such as “AI-supported”, “algorithm” or “smart”. For users, however, it is not how “smart” a product is that matters, but what concrete added value it offers, as new work by HSG researchers shows. unisg.link/kxm

Looking for 2 PhD students to join our lab at the Institute of Behavioral Science and Technology @unisg.ch! We study how people interact with AI and automation at the intersection of marketing, psychology, and technology. Fully-funded positions available. Please share! 🙏

AI is increasingly replacing human decision-makers – whether in job applications or university admissions. This has consequences. Researchers at HSG and @rsmerasmus.bsky.social show in a new study that people behave systematically differently when assessed by AI. ➡️Read more: unisg.link/f71b76

Do we change who we are when #AI is watching? New paper in @pnas.org: Job applicants emphasize analytical traits and hide intuition when assessed by AI—believing that's what algorithms want. Result? Companies may hire people good at "performing for algorithms" rather than the best candidates.

Warum geben wir smarten Produkten menschliche Namen? Im Gespräch mit #SRF habe ich über die sich wandelnde Mensch-Maschine-Beziehung diskutiert. Das Interview auf Schweizerdeutsch kann hier nachgehört werden (ab 11:14): www.srf.ch/play/radio/r... @unisg.ch

Ob Saugroboter, Küchenmaschine oder KI-Chatbots – smarte Produkte verändern den Alltag. Wie nutzen Menschen in der Schweiz diese neuen Technologien? Wie ist ihre persönliche Wahrnehmung? Das haben Forschende der Universität St.Gallen im «Smart Products Reports 2025» erneut untersucht. unisg.link/wqx

Why be simply #unique if you can be one-of-a-kind instead? 🤔 Well, in some cases the difference is worth a staggering €50,000. 🤯 www.ijrm-newsletter.com/post/when-un... Thanks for the fun conversation Marie! @unisg.ch

Ever wondered if consumers truly desire #AI in each and every product? Our latest research at the Journal of Consumer Research reveals that people care about what's under the hood. 🚗💡