The most expensive software isn't the one with the biggest price tag. It's the one that almost does what you need. So you build your whole workflow around its limitations instead of replacing it. Most businesses have at least one of these. Most have stopped noticing. rustyfox.dev 🦊

Spoke to a business owner recently who was losing four hours every Monday to repetitive admin tasks. Not because she was unorganised. Just because no one had ever built her something to handle it. Three weeks later, those four hours are hers again.

Starting a Friday Discussion series. Every week, a question worth talking about. Week 1: are you using AI as a tool, or have you become one for it? Not a rhetorical question. 🧵

Just published our first article over at Rustyfox Digital 🦊 It's about the questions you should ask before getting software built — both yourself and whoever you're thinking of hiring. Written for small business owners, not developers. Plain English throughout. Find it on our LinkedIn 👇

Hiring a software developer doesn’t have to mean agencies, account managers, and rotating teams. For many SMEs, that model feels impersonal. Working with a sole trader means one consistent point of contact — direct communication, faster decisions, and solutions built around your workflow.

There’s unprecedented excitement around generative AI — but real innovation still starts with learning to code. AI can generate outputs. Developers bring understanding, systems thinking, and the ability to build original products.

Got an app idea but not sure what to actually build? That’s the #1 reason SME software projects fail. My Idea-to-Solution pathway helps you turn a vague concept into a clear plan: • Define the real problem • Explore smart technical options • Avoid overspending on the wrong solution

At Rustyfox, we take our software development strategies seriously. You'll be talking to real people, who have an interest in what you want from your idea. The personal touch is what makes us special. Welcome to Rustyfox.