Is email outreach dead... or are we just really bad at it? I keep seeing people say Cold Email is over. And rarely, I get a clever one that I'm like... okay, that was actually good. It got me thinking: is this actually a viable channel anymore, or are we all just screaming into the digital void?

AI Memory Is the Next Battleground in Marketing: Here's Your Inception Strategy...not just a cool title :-) foundationinc.co/lab/ai-memor...

AI platforms rarely agree on what sources to cite. There is no magic bullet that covers all of them.

A cool read from @theatlantic about publishing self-serving, AI-readable content to influence ChatGPT, Google AI answers, Gemini, and Perplexity recommendations before users ever click a website. www.theatlantic.com/technology/2...

With all the buzz around AI and coding, remember: AI has not eliminated the need for devs; it has redefined how they work.

The cross-industry average CTR stands at 6.64%. The cross-industry average CPC sits at $5.42. The average conversion rate across all industries is 8.18%. www.wordstream.com/blog/2026-go...

Search is now a fancy chatbot.

AI Mode has officially surpassed one billion monthly active users globally.

AI Mode acts like "autoplay" (users quickly accept the shortlist answers or click nothing), whereas AI Overviews turn the Search Engine Results Page (SERP) into a "Netflix-like browse environment"—where users pause, read, compare, and scroll extensively. www.growth-memo.com/p/users-beha...

Treating AI as a "research assistant" that handles the grunt work of synthesis while the human retains the final "Taste" and decision-making power…this is the way🤘

Algorithms are optimized for engagement and "consensus," which inevitably leads to the homogenization of thought.

To stand out in an AI world lean intentionally into the human irregularities. You know, those small things we all do but not all replicate. The Unfiltered human perspective means having right or wrong opinion.

The promotion landscape has shifted from per-channel optimization to (just) brand channel presence.

R we moving from a "command and control" model to a more collaborative, conversational partnership with AI wondertools.substack.com/p/flip-the-s... via @jeremycaplan.bsky.social

BTW AI can summarize facts, but it lacks personal experience, opinion, and nuanced context…this is where you jump in.

If you are into SaaS business, apparently, we are moving from Product-Market Fit the gold standard for the SaaS era, to Product-Agent Fit (PAF).

Ranking #1 on Google is no longer the endgame; instead, the focus has shifted to “Presence” (being the source an AI cites) and “Agentic Optimization” (making your site readable by machines that suggest (make) decisions for humans).

AI changed the way we search. Queries are becoming significantly longer, more conversational, and more detailed as we realize search can handle complex prompts and summarize them not just deliver links.

To use an AI is to be indexed by it.

51.

While Google and OpenAI are aggressively crawling the web to maintain dominance, the real battle is being fought in the “gatekeeping layer”, the invisible filters that decide which human knowledge gets cited and which gets buried under AI-generated complexity.

Happy International Labour Day to all the human snd AI workers 🤘

We have definitely moved past the initial “wow factor” of LLMs and into a messy, high-stakes era of agentic implementation and industrial friction.

How has buying changed? Instead of seeking individual links (reference), we now expect AI to synthesize data and provide a completed shortlist (inference).

Users see twice as much content from strangers (influencers, public figures, or recommended posts) as they do from friends and family. www.ippr.org/media-office...

Status: writing about AI without the help of AI.

To win in the era of AI search, move beyond tracking "primary keywords." citability by using structured data (tables, lists), providing proprietary statistics, and ensuring content is written in a clear, extractable format that survives the "fan-out" retrieval process. www.airops.com/report/the-f...

AI models are often trained on datasets that lack diversity, favoring certain sources, narratives, or stereotypes.

Attribution is not about finding "the one true source," but about understanding the influence of various channels on the buyer’s journey www.dearstage2.com/p/how-to-bui...

I don't want to build statistics and glossary pages... I don't want to build listicles... I want to tell the stories and don't care about the format.

Ask a hundred people the same questions, and you’ll get a 100 different answers, some with hallucinations🤔

If you have AI mode in query, you rank for and wonder why the traffic has gone to shit: 64% of AI Mode users clicked nothing at all. In contrast, in Classic Search, 56% of users built their own shortlist from scratch, and 89% clicked at least one link. www.growth-memo.com/p/how-consum...

Pages ranking #1 on Google are cited 3.5x more often by AI than those outside the top 20🤔

Don’t trust outputs; verify them the same as you did with search results.

Letting an LLM write for you is like paying somebody to work out for you. alexhwoods.com/dont-let-ai-...

We keep forgetting people are influenced everywhere—not just where we measure.

Bad inputs = amplified bad outcomes.

AI doesn’t change responsibility—humans are still fully accountable for the code they ship. What AI does change is where the work happens: from writing code → reviewing and judging it. adventures.nodeland.dev/archive/who-...

With AI we are Building faster than we can understand. Ship faster than we can verify. Scale complexity faster than we can manage. Please slow down intentionally.

How does AI-generated content perform in Google Search? Google indexed most pages quickly, but without authority, unique insight, or trust signals, rankings collapsed within months. searchengineland.com/ai-generated... via @searchengineland.bsky.social

Who would have thought that a post about cereal could be fun to read? browsermedia.agency/blog/surreal...

Mobile and tablet devices accounted for 51.3% of global internet usage, overtaking desktop for the first time in October 2016 As of early 2026, bots account for approximately 51% of global web traffic, surpassing human activity for the first time in a decade. 😳

Be a human who uses AI but goes the extra mile to do the human thing.

❌CANCEL your weekend plans. Crystallize MCP is here! mcp.crystallize.com

Stop Counting Clicks: Clicks tell you someone saw you; they don't tell you if they trust you.

It is easy to preach when your belly is full.

AI answer questions without sending users to websites, which breaks traditional click-based attribution, forcing marketing to find new metrics…any new metrics worth checking?

Authenticity is the only thing you have to stand out today.

Is today just a "dejà vu" phase where content creators are once again writing for "machines" rather than just people, mirroring the clunky, formulaic tactics of the early 2000s. martech.org/writing-for-...

A Knight of the Seven Kingdoms is probably the most humane series I've watched in a long, long time. So well written. So well executed.