In the 90s we had B production movies and series that you only watched if you really had nothing elsd to watch or do. Netflix made these B productions popular. Most of the series they publish are shit.

Fu.k... my Twitter feed just turned into Instagram when on mobile ie full of memes/girls/fun shorts etc. The desktop still has things that interest me…but bluesky is better

Writing shouldn’t be shaped by algorithms. It should be shaped by intent, clarity, and value — with SEO acting as a distribution layer, not the driver.

My friend not all of your brakes are working.

A Two-Minute Burnout Checkup you did not know you need to use:-) [https://hbr.org/2023/04/a-two-minute-burnout-checkup](hbr.org/2023/04/a-tw...)

In other more important news….thank you MTV. Just as video killed the radio star you are killed by streaming platforms.🤘

Everybody suggest you should add short, clear, authoritative summaries at the top of articles to target AI Overviews (and AI in general). I refuse to do so. Even skimming the whole page is better than giving the summary at the beginning. Otherwise why did I write the damn thing in the first place.

What we’re hearing from thousands of business builders. - Choose Unkind Truths Over Kind Lies - You May Win More By Being a Tad Cringe - Thinking is Increasingly a Scarce Skill - Scrolling too much appears to be correlated with cognitive decline

email Red flags: when you get email complementing your page/URL

Clicks from search and AI are down. Up to 60% of LLM citations change every month (according to SEMrush). So, the question might be can we afford the constant updates? Do they even make sense?

email Red flags: when you get email from one www domain and they sign as another company.

The winners didn’t chase trends. They built systems that absorb change. Data-first. API-first. AI-ready.

Search has moved from keywords to conversations already...did you?

The gap isn’t *who uses AI*. It’s *who embedded it deeply*. Winning teams: - Centralized data - Clean product models - AI working across search, content, pricing, and ops Everyone else is still running pilots.

For some of the keywords I am trying to rank for I get really frustrated when I see thin content ranking better then what we/I did 🤬

2026 resolution: research, rediscover, remix, and rethink your approach to marketing... marketing not a single channel ;-)

Reddit is considered one of the most human spaces left on the internet, but mods and users are overwhelmed with slop posts in the most popular subreddits. www.wired.com/story/ai-slo... vie @wired.com

Here we go… The Mouse House inked a licensing agreement with OpenAI and invested $1 billion into the company. www.morningbrew.com/stories/2025... via @morningbrew.bsky.social

I love to watch music 😃

Search 🔍 and shuffle 🔀 are the toughest problems in programming.

Hallucinations aside, people tend to trust AI responses more and more.

Google has been saying that no one uses the LLMs.txt file, that Google won't use it, that it can be useless, and you probably should noindex it if you do use it. Well, Google itself uploaded an LLMs.txt file for the Google Search Central portal. via @seroundtable.bsky.social by @rustybrick.com

Tech SEO Connect 2025: Summary & Takeaways by @lilyray.nyc is the best conference summary I ever saw with some real SEO gold nuggets. lilyray.nyc/tech-seo-con...

🔥AI Whiplash, Infra Chaos, and Marketing That Actually Works swipemag.substack.com/p/ai-whiplas...

People think they’re hunting Black Friday deals — but most of the time the deals were hunting them, and everyone gets blindsided like it’s a flash sale ninja ambush.

I'm still @roblox.com is a problem — but it’s a symptom of something worse...by @caseynewton.bsky.social www.platformer.news/roblox-ceo-i... I would take the conclusions even further. It's not just CEOs it is everyone in public with an ounce of power (perceived or real) that act like this.

shift your attention from CTR to brand mentions, dwell time, etc

Are emails like this working? 'Hi. I have recently found a very relevant page on your website where the link to MY COMPANY would be very relevant. Would you mind discovering this linking opportunity?'

DeepSeek and ChatGPT are out for your data so why is one better than the other?

Every AI citation/visability tool out there starts with hand-pick 20-50 bottom-funnel queries your team and stakeholders will actually care about...and there lies a problem because most businesses do not have the slightest idea what prompts questions would lead people to their product

every SEO/content post suggest you should > Create Helpful, Comprehensive Content... < as if there is a different type of content you should be making :-)

GEO is changing the way people make decisions. Zero-click search is kicking us in the proverbial, and my winning strategy, which still drives ranking positions, no longer drives comparable growth. Many in marketing feel like this which is why this post resonates. foundationinc.co/lab/geo/

Can we all agree Google is not a search bar anymore. It's a chat box now?

The dark side of AI growth on the environment includes high energy consumption, significant carbon emissions, and heavy freshwater usage for cooling data centers.

We swapped intuition, taste, and strategy for spreadsheet obsession. And now half the industry can’t ship a landing page without calling a committee meeting on UTM tags. www.elenaverna.com/p/marketing-...

I didn;t lke writing for search and I sure don;t like writing for AI. SO, as with search previously I am writing outside of AI expectations (in terms of form, type) and write the way I think story/blog/article should be.

How many follow-ups to a cold email outreach is one too many? Original email + one follow-up is enough.

ChatGPT Atlas... don't know if I'm blow aways with it or scared as hell 👀

Examples are the best documentation.

It had to happene… Sam Altman says ChatGPT will soon allow erotica for adult users techcrunch.com/2025/10/14/s... via @techcrunch.com

Before prompt AI think…a lot. That’s where the gold is minted. Not in the prompt, but the pause before it.

Once there were dmoz mods. Now reddit mods and they too shall pass.

AI startups doing lead gen tricks with pdf on prompting topics is hilarious :-)

Everything wrong in todays SEO/GEO/AEO/whatever practice is wrapped in this post on Reddit Locked post, no comments, new account, keyword AI writing, keyword links to website pages. www.reddit.com/user/shopify... Even companies Shopify are trying to gain big G and AI via Reddit and it sucks.

Tags + code = chaos? Let’s fix that. Check out a decision checklist built for both devs and marketers so your tag strategy won’t tank performance. 👉 dev.to/cookieduster...

Prompting’s cheap. Thinking’s premium. Stop to think before you press Enter.

This is so good...How To Write Like A Human Again? - Vary sentence length instead of defaulting to extremes - Use rhetorical questions sparingly - Group related ideas into paragraphs - Prioritize clarity and voice over drama. www.searchenginejournal.com/and-the-trut... via , @sejournal.bsky.social

Despite a heavy investment, a survey shows AI is costing companies money www.morningbrew.com/stories/2025... via @morningbrew.bsky.social

AI is reshaping discovery (with it buyers journey). Once you knew who to ask when looking for something specific. Then you knew which magazines/newspapers to read. Then cam 10 blue links. With Gen Z came influencers. Now we have AI. What's next?