Could your AR benefit from using the products that your company sells? #archat

Strong AR doesn't have to ask how influential analysts are. It knows because it engages analysts with buyers. #archat

Prospects pay analysts for their market view, but don't pay you for yours. Aligning with analysts reduces sales (& AR) friction. #archat

Each analyst brain is unique - needs unique influence. Can't sway 2 well simultaneously. Get quality solo brain time. #archat

How many references did you give to analysts in the last month? Do you need to showcase customer value better? #archat

Don't treat AR as Comms. Unlike Corp Comms, no sales force picks analysts up when Comms AR's job is done. #archat

How many analysts CHAMPION your products? (Not just KNOW products). Know how to add more? If not, clarify, then do. #archat

Global clock changes get underway soon. Don't lose interactions to time zone muddle. Check times for all attendees. #archat

it's poor form to collect details from report downloaders only to fail to deliver expired reports. Don't do it. #archat

Check timeouts on hosted analysts reports. Reflects badly on your company if downloaders hit an expiry message. #archat

Respond to requests from your most sales-worthy analysts within 48 hours. Preferably quicker. #archat

If you desire promotion above AR, then offer executives solutions to business problems. #archat

If outsourcing some of your AR, ask candidate suppliers if they've previously delivered business value types you want from your program. #archat

Market AR internally beyond the sales team by citing sales support successes. #archat

Demonstrators are spokespeople. Ensure they understand enough about analysts to handle demo interaction productively. #archat

For interested readers: What can AR take from the techniques of Reframing? #archat

Do you know analysts well enough to ask which buyers they're helping? Some AR folk get leads when buyers are named. #archat

Updated data in "AR's Graveyard: Unmet Sales Commitments" shows where AR is weakest. For Forrester clients at buff.ly/ojCt5rM.

Analysts evaluate vendors against THEIR preferred criteria. Know them. Show off your prowess against them. #archat

Progress of AR support to category creation might best be tracked and reported using milestones rather than KPIs. #archat

Track sales leads by the analyst reports that generate them. Helps you know which reports to prioritise in future. #archat

Explaining AR to execs? Lead with business value. If you have mere minutes, it may be the only thing you say. #archat

If your analyst writes news alerts, can you send notes in their format to make reuse easier? #archat

Report AR's sales support progress against AR sales support targets. Salt with strong anecdote. #archat

Stories evoke emotions which, in turn, influence decisions and inspire action. Use stories to create these effects in analysts. #archat

Updated data in refreshed Forrester AR report "Target Industry Analyst Relations With Achievable Metrics". For Forrester clients at buff.ly/8vRzrfH.

Updated data in refreshed AR report "Direct Industry Analyst Relations Toward Achievable Objectives". For Forrester clients at buff.ly/LX2kZlR.

If you desire promotion above AR, use analyst content to practice the skills of execs in private before you get to deploy them for real. #archat

Is your AR supporting sales teams without knowing their methodology? If so, fix. #archat

Connect analysts who believe in your new category to journalists who can promote the category further with greater confidence. #archat

Do your spokespeople know how briefings and inquiries differ? If not, fix. #archat

Category creation via analysts needs strong, if early, customers. Don't just showcase your aspirations. #archat

If you desire promotion above AR, then behave like the managers or executives you seek to join. #archat

Vendor background is mostly unexciting appendixware. Use briefing talk time to excite. #archat

Do you deploy analysts, just like your company deploys salespeople - after training/influencing them. Or just train/influence them endlessly? #archat

For interested readers: How can AR benefit from the technique of Active Recall? #archat

What are you measuring that will demonstrate the scale of AR business value delivered this quarter? If nothing, fix. #archat

Analyze which analyst publications are most important at each sales stage, so you can focus on the most fruitful authors. #archat

When selling the idea of a new market category to analysts, remember to show them how category research benefits them, not just you. #archat

What a great chance to work with Trisha Mirel and her Forrester AR Council team - check this opportunity if you're looking for your next career opportunity in the field of AR. I'd get to work with you too! buff.ly/wqz2xGm

Salespeople learn about buyers before pitching. So why do you pitch to analysts without first understanding them? #archat

You can generate sales leads via reports about product & service categories. No need to wait for reports about you. #archat

Engagement is not influence. Influence means making analysts influence others, not just vendor engaging with analysts. #archat

Brains remember stories better than facts. So weave your facts into stories for analysts who might otherwise forget raw facts. #archat

Can your analysts help individual sales people understand individual buyers deeply? #archat

If you desire promotion above AR, then learn insights from analysts but deliver them in-person; don't keep deferring to analysts as experts. #archat

Do your execs know how AR differs from PR? If not, fix #archat

Can your analysts help your sales people understand buyer needs in general deeply? #archat

For interested readers: How can AR benefit from the technique of Rehearsal (especially rehearsed analysts)? #archat

If analyst research program drives attendance at your analyst day, why do you send every analyst the same invitation? #archat