Youtube wont show up in your UTM parameters It probably doesn't show up on your Google Analytics. so how do you measure success? 1) Monitor primary metrics (CPV, Views etc) 2) Monitor second order effects (branded search, direct, organic)

How LinkedIn feels most days

🚨 Figma’s S-1 just dropped — and it’s a masterclass in modern SaaS GTM. At a glance: • 💰 2024 Revenue: $700M • 📈 Sales & Marketing Spend: $472M — ~60% of revenue • 👥 300+ people in GTM (sales, solutions, advocates) All while their go-to-market is bottom-up, freemium, PLG-first.

Great performance starts long before someone clicks an ad. At 42, we believe brand and demand aren’t separate functions. They’re two sides of the same system.

⚠️ 95% of “AI in marketing” posts are fluff. Here’s how we actually use AI at 42 to scale a lean B2B agency: AI as a junior hire We treat GPT like a generalist intern — fast, but needs a good brief.

About to drop this message on a Sunday to see who is really committed to the company & has the chops to be part of the team

Another day, another question from someone looking at an ABM platform *ahem you know who* here was my response I can write a long essay about this but I have used D*B*S** / 6**N* for a few thoughts: 1) Data quality is not good. If you are buying contact data, you’re better off going with ZoomInf

🚨 Figma’s S-1 just dropped — and it’s a masterclass in modern SaaS GTM. At a glance: • 💰 2024 Revenue: $700M • 📈 Sales & Marketing Spend: $472M — ~60% of revenue • 👥 300+ people in GTM (sales, solutions, advocates) All while their go-to-market is bottom-up, freemium, PLG-first.

I wish social scheduling tools would have some topical intelligence layer to queue or let me schedule posts by theme without me thinking about it For example if I've been yapping about a certain topic for 3 weeks straight, the next post I write on the topic gets scheduled for 6 weeks later

You an tell I had alot of fun with these 2 gents

🚧 Client didn’t have access to Clay’s HubSpot integration. Here’s how we solved it. We were working with a client who needed to enrich contact & company data and push it into HubSpot. They were using Clay, but without the native Clay <> HubSpot integration (not included in their plan).

🚨 We’re hiring at 42 Agency — and it’s not your typical agency gig. We’re looking for a Senior Demand Generation Strategist to own strategy across paid media, organic, email, and full-funnel demand for high-growth B2B SaaS clients.

You can have the Superbowl ads and brand designs but the heroes of SaaS are the SDRs grinding it to out with sales automations Pictured below Ramp SDR Nov 2024 to present.

Amazingly proud of the work the creative team pulled in peak conference season & rebrands We produced booth design, OOH creative, 1pager, templates & Emails & LPs for our customers

Them: Differentiation is a key thing for B2B Marketing Also Them: Every company is doing the same Severance themed creative

If you don't know how to use MailParser by Zapier, learn it. It will make you a GTM ENGINEER. Jokes aside. 99% of GTM ENGINEERING (made up 'category' play) is Zapier & Clay www.loom.com/share/9644b...

Used the 42 Hubspot app to pull data on forms & workflows in minutes It is kind of a proud moment to build internal tooling like this ourselves. Built with Claude / Replit over a weekend

The LinkedIn Ads team finally shipped something (useful) it seems like Congratulations to B2B marketers everywhere.

March Event / Campaign activations by the 42 Team - QSIC (Vegas ShopTalk) - Steno (NYC, Legalweek) DG > Creative > Customers > Partners Really grateful to be working with a great team & customers.

One of our customers got a chatty Salesforce rep to buy Exact Target From my understanding (and limited knowledge) its for B2C / Ecomm not B2B Would love to chat with anyone who uses Exact Target about

Its surreal seeing an OOH campaign with a customer live in NYC could not have happened without Dan / Abdul / Leigh for being amazing customers & partners On screen for the media & buying 42 team for creative planning & coordination Sparkportal for being partners on creative

Austin Based Marketing Friends! Chara & the RevHero team are hosting a dinner in your city with Mark Huber Link to register in the comments

the bar for good content is so low. Deliver what you said will deliver Example. I signed up for an agency operations newsletter. I expected the author who has said to have scaled / existed an agency to write about stories and lessons from his time running the shop.

If your in marketing or growth roles and not using Replit to make small tools either for automating your work or as “lead magnets” (think Hubspot websit grader) Its not too late to start. You don’t need production grade stuff. Build something small in Replit / deploy and learn and iterate.

This new 'scoring' by Hubspot is a balant money grab. There was nothing fundamentally broken with the scoring properties & you could easily reference associated objects on the contact score. Now, you have to upgrade to Enterprise to do that. Does anyone have a smart workaround?

Vibe Coding with AI & Replit

Been slacking on making new videos but YouTube is so underrated These aren’t huge numbers but the fact we get any numbers is impressive

GPT just did a multi-variant analysis on Pipeline & different parameters & its actually quite cool & helpful

When marketing joins the annual Sales Kickoff

When I get too excited at work

Your Outie calls it Demand Creation. Your Innie knows it’s dumb, and it’s just brand awareness

LinkedIn is going to be repackaging AI research into engagement baits and “comment below” type stuff. The noise is about to get exponentially high

Amazing feeling when a candiate accepts an offer on a Friday before a long weekend.

If I said: SMB > Pipeline Focused Marketing Enterprise > Brand Focused Marketing What are your first thoughts?

YouTube is a B2B relationship-building machine, not an instant results channel. Expecting quick conversions from YouTube? Wrong move. B2B buyers aren't impulse shoppers but they very likely spend a lot of time on YouTube.

Character limit is by far the best book on post HatchingTwitter phase of the company so far.

Has anyone in the history of B2B ever closed a customer from Software Advice?

As an agency, we're investing more in building OOH muscles. We've done a few OOH campaigns (for ourselves & a few customers) & we're trying to build more of that muscle. A few reasons why (I would love your thoughts)

You are hired as a marketing leader. The worst thing you can do is a re-brand / rebuild of the website. But how do you move the needle in the first 60/90 Days? • Analyze closed-lost opportunities: • Review segmented closed-lost reasons • Create win-back campaigns for each segment

Every time I upload a new custom audience on LinkedIn, I get 100000s of errors. Anyone else? So we made a simple custom GPT that combines & formats files into Linkedin Custom Audience Format quickly without the pain *and no more downloading the 10th version of the template file

As an agency, we're investing more in building OOH muscles. We've done a few OOH campaigns (for ourselves & a few customers) & we're trying to build more of that muscle. A few reasons why (I would love your thoughts)

YouTube is about building authority in B2B, not just getting clicks. Measuring your work as a marketer is important. However, focusing too much on clicks and conversions on YouTube is not helpful. Clicks matter, but the opportunity to position your brand as you want via video also does.

For Gated Contet & most B2B Marketing debates:

Bamboo HR running content download ads on Youtube is something else

Dear Canadians. Don't complain that there are no jobs or that immigrants are taking your jobs if you don't show up to an interview. Signed Me: who has had 4 no-shows for a role we are hiring for. P.S We are hiring for a Demand Gen Strategiest @ 42

Big thanks to Stuart for the feature / video and convo >and letting me tap about Hubspot smart content and how we use it with customers at 42 open.substack.com/pub/connect...

What a time to be alive I can use Replit & Claude / GPT models to build a fully functional web app in a weekend & add lots of functionality to it by chatting with Replit AI Agent & deploy it in minutes on a live URL with Replit's servers.

🔄 Syncing GTM Data: Sometimes Simple is Better Quick take on a common RevOps challenge I'm seeing with mid-market B2B teams running Marketo + SFDC + Outreach: Before jumping to a CDP or data warehouse solution, let's talk about what's often overlooked:

All GTM tools converge on the same functionality The key, though, is you can't run any of them without a CRM / MAP in place. Everything else is optional.