Today @Duga Digital is presenting TWO ways of filtering GA data - one for client side, one for server side. Filtering data is a VERRRRY useful technique:

Happy Birthday #GoogleTagManager - you're now a teenager!

This is a fascinating, and exciting direction for ecommerce - www.cbc.ca/news/busi... github.com/agentic-c... Intrigued to see where this takes analytics, data collection, and privacy. cc: @tobi @ShopifyDevs @ShopifyEng

"Sentient Media reveals less than 4% of climate news stories mention animal agriculture as source of carbon emissions" www.theguardian.com/... The analysis methodology is sound, powered by AI, checked by humans - a vital step.

When did @MeasureCampLDN become a rampant sell fest?

Your phone is not the real world

GA4 fans, foes, foibles, fantastic! If you know, you know and I’ve been through every version. Join me on a wild ride of brilliance, bugs, and buried features at the Digital analytics Summit in October. Buckle up. #GA4 #IYKYK digitalanalyticssumm...

OH: ChatGPT says publishing a change in GTM caused Google to index new pages. Send help.

No. I don't think I will. No.

ProTip: If we all tracked our billable client time like we track our exercise in Strava, agency billing accuracy would be a dream! Reality: Most time tracking tools could learn a ton from Strava! Thought: Maybe use Strava as a time tracking tool?

🚨 Your GA sessions might be breaking right now (and you don't even know it) Why did a test spawn 100 organic sessions AND 100 "Unassigned" (not set) sessions.? Question: Who/what caused this? Solution: www.dugadigital.com/...

I fucking hate iframes.

Safari's new ATFP is a clear signal: user-level attribution is becoming unsustainable. The future is aggregated campaign measurement, not individual tracking. Attribution isn't dead—it's evolving. www.dugadigital.com/...

Have a nice quiet/productive Monday morning. slack-status.com/202...

Will Google Beam be the tiping point for RTO? blog.google/technolo... Still doing video calls but more-or-less in person?

🚨 Waiting AGES for GTM tag changes to go live? You’re losing data—and you don’t even know it. 😱 sGTM INSTANTLY updates tags (no more stale data, no more waiting!). Want to know the secret sauce that top analytics pros are using to stay ahead? 🔥 🔗 www.dugadigital.com/...

🚨 Cookie banners: Are you guessing or actually compliant? Regulations are changing-fast. Risks are real. Join me & Lars on May 28th to learn how to de-risk your cookie banner and act with confidence. 👉 Register now - webinar.cookieinform... #CookieCompliance #Webinar

🚨 BREAKING: Google changed a cookie format! Panic everywhere-but your data is probably fine. Change is the only constant in digital, so check your tagging, adjust if needed, and move on. 😎🍪 Embrace change, don’t panic! 🔗 Read more on LinkedIn

TTJOAC was about 3 minutes ASW today. How's your day going? ASW: After Starting Work - start the clock when the machine wakes up. TTJOAC: Time To Jump-On-A-Call - how long until you get an email or Slack requesting this corp delight. #LOL C'est pas grave :-)

Some thoughts on the news this week regarding the Addingwell-Didomi merger - tldr; We're super excited! This strategic partnership is going to go from strength to strength. www.dugadigital.com/...

3P Cookies to stay in Chrome - www.theverge.com/new... Say "cookieless" one more time. I mf-ing dare you. Thoughts: www.linkedin.com/pos...

If you're in the UK, before signing off the work week, remember to tell your colleagues "See You Next Tuesday".

Yeah, I'll happily own up to being a nerd's nerd.

Not 1st to demonstrate the GA4 annotations API in a Google Sheet but I'll share this post to show how we're doing multiple post GTM publication workloads, automatically. And this now includes annotations in GA4. Blog: www.dugadigital.com/... Sheet: docs.google.com/spre...

is @theguardian.com aware of clearly fake click bate nonsense ads ripping off their logo on x.com ? For clarity, I'm sharing to try to help clean up the cesspit a little bit - not taking aim the the paper itself.

Ever noticed the GTM Google Tag setup has a Tag ID but GA4 events use Measurement ID? Don't we just use the same G-XXXXX value? What's the difference between: - Destination ID - Measurement ID - Tag ID When to use one and not another? www.dugadigital.com/...

April 15, 14:00 (BST) - Turn your @Shopify ecommerce data into a ROAS machine: ✅ Ensure GA4 is tracking the right ecommerce data ✅ Addingwell’s solutions for seamless implementation ✅ Enhance data: improve attribution & ROAS on paid channels www.addingwell.com/w... #Shopify

Advert on independent.co.uk vs story on bbc.co.uk Quality journalism meets quality advertising. #tongueincheek #itsALLparody

There you go. There's the corruption, the lies, the lack of factual accuracy (bullshit). SMH. The blinkered "eat steak for lunch" lifestyle choice shows the values that are behind the greed, oppression, and down right evil that these people spout. Faith in human race further eroded.

Happy Pi day (3/14) Try searching for a math function to see twinkly Pi - www.google.com/searc...

📣 Blog post that clarifies Google Tag Manager's upcoming April 10th update 📣 In this article, I'll explain what Google will actually do on April 10th in containers that run Ads and Floodlight events. The change isn't as dramatic as many feared. www.simoahava.com/analytics/cl... #measure

Pretty much sums it up

Wishing @juliencoquet.com a VERRRY happy birthday across all the platforms today 🫂💚🥳🎉🎊🎈🎂🥦😁 💯/2

Ever updated 153 #PiwikPro Tag Manager variables in 4 containers at once (in less than a minute)? No problem with my PiwikPro Manager. Saves me so much time every week! More to come soon!

Be Kind To your Analysts: When you set up a GA4/BQ integration, change the description of the data set. Don't rely on stakeholders knowing the property ID. #googleanalytics #bigquery

#plantbased Pho

Vegan masala "prawns" - Dishoom recipe with a side of black Dahl. 😋 #plantbased

📣 Server-side GTM and Container Registry deprecation 📣 If you've received email about Container Registry deprecation, and you're wondering if you need to do something about your SGTM deployment – don't worry. Google has migrated the Docker image to Artifact Registry – you don't need to do anything.

@supervveek 2025: epic week of analytics insights! Server-side is king, AI gets real & consent mode testing got real. Huge props to @kristaseiden & @nesi_e for standout talks. Quality over hype, standards over "best practices". Full thoughts: dugadigital.com/post...

AND IT'S A WRAP! 2025 was hands down one of our best editions EVAR! (see what we did there @jennkunz.bsky.social ?) Stay tuned for photos, Superweek TV on YT AND MOAR! superweek.hu See you all in 2026! 🫶🏼🇭🇺 #spwk #superweek

Congrats to Siavash who wins this year's Golden Punchcard Prize 🏆 with his Sherlock solution! Runner-ups Vlad and Matthew win silver and bronze 🥈 🥉 #spwk #superweek

I wonder... I don't mind video calls. I prefer Google Meet over Zoom with Teams being low down on the long list of not-very-good vc platforms. I get that many people prefer RTO but what's the breakdown of 'former' Teams vs Zoom vs Meet users? Does Worse VC = more likely RTO?

Delayed leaving Stansturd. #SPWK

Use this Google Calendar so you don't miss a presentation next week! calendar.google.com/calendar/u/0... Thanks @rickdronkers.bsky.social 🫶

🎉 Big news from @DugaDigital We’re now double-certified on Google Marketing Platform with Google Tag Manager added to Google Analytics. 💡 Expertise you can trust. Read more: www.dugadigital.com/... Explore our credentials: enterprisemarketingp...

5 days left! Bring your swim suits (spa), sweat pants (karate, fitness), hiking shoes, and a helmet. A helmet. Because we're going to blow your minds! 🤯🧠🪖 superweek.hu

Two absolute belter recipes from this weekend: #1 theyummyvegan.com/blog/blackbe... - make 50% extra coriander lime cashew cream. Thank me later. #2 www.bosh.tv/recipes/butt... - Add red lentils to the tomato sauce. Maple instead of sugar. Add roast tofu to both dishes: texture and more protein.

When you want to shut down the LinkedIn doppelgänger you crated by accident:

Yesterday (Jan 15), I had the humbling privilege to present FIVE actionable insights about your analytics your probably didn't know about (www.dugadigital.com/...) as part of the BEST of Marketing Analytics Summit - marketinganalyticssu...