We're taking a break from Bluesky. Find Caster Communications on LinkedIn, Instagram, Facebook, and X.

The Caster team will be out of the office for our annual off-site All-Team meeting from Monday, September 29 through Friday, October 3. We’ll return on Monday, October 6th feeling energized, inspired, and ready to bring fresh ideas into the final quarter of the year.

#B2B #SEO is a different game right now. The old playbook of keywords + backlinks isn’t enough. Here are 3 crucial hallmarks every B2B business needs right now 👇 1/4

Happiest birthday to our amazing Sarah! We're so proud of all you've accomplished and so excited for everything that lies ahead, both personally and professionally. Thank you for bringing so much dedication and positivity to our team every single day!

Here’s how smart brands are already prepping their PR strategy for #CES2026: 1/3

Going to #CEDIA & need client dinner spots? These are all walkable from the Convention Center: 1️⃣ Guard & Grace – Modern steakhouse 2️⃣ Rioja – Elevated New American 3️⃣ Ocean Prime – Seafood & cocktails 4️⃣ The Capital Grille – Classic steakhouse 5️⃣ Corinne – Relaxed American, steps away ⌛Time to book!

Happy happy birthday to our two best men! Adam Forziati and Peter Girard, we're so lucky to have you as part of the Caster family. Thank you for being the hardest workers, the steadiest voices of reason, the humor, and the only testosterone on the team. Caster wouldn't be Caster without you!

Caster is once again proud to sponsor Bark on the Beach, a one-mile people-and-pup walk-a-thon benefiting the Animal Rescue Rhode Island (ARRI)! Grab your leash and join the Bark on the Beach! If you aren't local, but still want to help, you can donate at animalrescueri.org

Deadlines for the #CES Call for Speakers (Aug 28) & Innovation Awards (Aug 22) come fast, so early planning is the key to securing media coverage, awards, & meaningful meetings in Las Vegas. Our latest blog breaks down how to make #CES2026 your biggest win yet: castercomm.com/2024/11/08/s...

The brands that win at #CES2026 aren’t waiting until November to plan. They're starting now, in August, with a strategy for media, awards, and visibility. Read our guide to starting your CES PR plan: castercomm.com/2025/08/11/t...

#AI & #publicrelations are more connected than ever before. You could say that PR is the new SEO... Here's how we see it: 1/4

Knowles balanced armature drivers are powering the new Status Audio Pro X premium #earbuds. These tiny but mighty components deliver the clarity and detail #audiophiles crave, packed into a sleek design. More on @forbes.com: www.forbes.com/sites/marksp...

Caster is closed today, July 3rd and tomorrow, July 4th. We hope everyone is having some well-deserved rest and fun in the sun!

Shelly Gen4 is here: The first devices are now shipping in North America, bringing unmatched #smarthome flexibility with support for #Wi-Fi, #Bluetooth, #Zigbee and #Matter. See details on @theverge.com: www.theverge.com/news/693180/...

The new @crestron.bsky.social 1 Beyond Cameras 2.0 firmware unlocks smarter, more dynamic #intelligentvideo features to enhance #collaboration in hybrid meeting rooms and learning spaces. Details via @reworked.bsky.social: www.reworked.co/the-wire/cre... #AI #workplace

Both Silicon Labs and Trident IoT just earned the brand-new Z-Wave Protocol Certification, meaning trusted #security, smooth #interoperability, and faster paths to market for #productdevelopers building Z-Wave devices. #ZWave #innovation just leveled up: z-wavealliance.org/news_p/z-wav...

🚨NLM Photonics announced a record-breaking organic OEO material that delivers unmatched speed, energy efficiency, and scalability for #photonic devices. This leap forward could transform data center and #AI interconnects. www.novuslight.com/nlm-photonic...

We're taking today to honor and remember those who have served. Caster is closed in observance of the holiday and will reopen tomorrow, Tuesday, May 27th. We hope everyone had a restful, sunny and warm long weekend!

Happy Mother's Day to all the mothers in our lives. We are so lucky to have so many here at Caster, showing us how to motivate, work hard, inspire, love, and laugh through it all.

🚀 Rachel & Alex from the Caster team are ready for #InfoComm2025! Check out Rachel’s top tips for the show in our latest blog. Where will we see you? 👀 castercomm.com/2025/04/25/5...

Big news from the #hometheater world: Magnetar is teaming up with Oasys so more #AVintegrators can offer their clients the best performance in #homeentertainment. restechtoday.com/magnetar-usa...

Caster SVP Peter Girard is on the loose at ISC West in Las Vegas. He's on the hunt for the most innovative companies in professional security - What are the "no-miss" booths he should stop by today? #ISCWest #AccessControl #Security #Cybersecurity #VideoSurveillance

If you're going to #ISCWest2025 or #InfoComm2025, you have a small window of time to get in front of the RIGHT media at the show. Leave it to the #PR pros to do the heavy lifting to make sure they're reaching your audience in the most timely and impactful way. Message us if you're interested.

Client spotlight alert 🎥 President of Magnetar North America Rob Jones sat down with Projector Central to share insights into the universal #mediaplayer brand strategy and elaborate on the unique intersection between those solutions and high-end #projectors. www.projectorcentral.com/Magnetar-Add...

🚨 Hot take: Having great #content isn’t enough to stand out. You need to be bold, authentic, and tell a story that actually resonates with your audience. Our recent blog dives into what makes content tremendous—originality, creativity, and knowing when to make some noise. bit.ly/41LRiM1 #PRtips

The best #PR is built on trust. Make sure your announcement timeline aligns with your full communication strategy: ✅ Hold launch until the product is ready. ✅ If delays happen, control the narrative and reset expectations. ✅ When you launch, make sure you’re ready to deliver on demand.

❓ What is the US Cyber Trust Mark? ❓ How will this program impact the #security industry? aviiot.bsky.social, Z-Wave Alliance Chair of the Board, outlines ways businesses can leverage the new program and details how legacy #technology, such as #ZWave, fits into the puzzle. bit.ly/41xy23t

Special shoutout to all of our amazing female employees for #WomensHistoryMonth. A female-founded and female-owned company, Caster is proud to empower some of the brilliant women shaping the future of the #tech industry.

👇 Why we transitioned our clients to Bluesky in 2025

❓Fact or myth❓Em dashes reveal AI-generated content. Myth—Writers have used em dashes long before #AI. Judging the authenticity of #content based solely on #punctuation misses the mark. Let's focus instead on the substance, expertise, and honesty behind the words and not the punctuation choice.

Caster client Crestron is back with even more ways to make #hybridcollaboration seamless, smart, and stress-free. An update to Automate VX uses #visualAI to enable seamless switching between cameras to capture speakers based on the angles of their face. bit.ly/4iysz3h

Alfred’s new Interconnect Kit upgrades #MDU & rental properties with seamless smart access. Retrofit existing locks, simplify management, and boost #security — all in one kit. No more lost keys, just easy access: bit.ly/41RLJKB #smartlock #smarthome

Demand response is a game-changer for enterprise ESG strategies, but how can facility managers leverage it effectively? On Buildings, Airzone's Head of Innovation Manuel Delgado breaks it down, offering key insights on optimizing #energy use while meeting #sustainability goals 🌍 bit.ly/4iM3zWb

We are closed today for a company Wellness Day and will be back in business starting tomorrow, March 11th.

Abode just made checking in on your #homesecurity as easy as changing the channel 📺 Now available on #Apple and #Android TV, you can control your system, stream live feeds, and have peace of mind all without leaving your couch. Check out the details on @theverge.com: www.theverge.com/news/625228/...

"Security cameras should always keep an eye on what matters most to the user," said Chris Carney, founder and CEO of our client Abode, on @homesandgardens.bsky.social. Wise words. Because pointing your #security camera away from the home is so 2024 💁‍♀️ bit.ly/3XsGxLU

Stay vigilant. @theambient.bsky.social reports that " #smarthome devices are under attack like never before". Critically, there are several actions #consumers can take to protect themselves from "cyberbaddies" all outlined in the article as well. Check out the full piece below.

Missed the Amazon event this week? Here’s the scoop! 🚀 Amazon unveiled #Alexa+, an AI-powered upgrade that makes your smart home smarter, more personalized, and proactive than ever. Get the details from @tomsguide.com🔗below #SmartHome #AI #Alexa #Amazon

Have to love the title on this one. Great conversation between Caster client #Magnetar, #AVNation, and #ProjectorCentral on #ResiWeek this week. Tune in below to listen to the full conversation covering #ISE, HDR, and the value of physical media.

Taking place tomorrow, @zdnet.bsky.social predicts the upcoming Amazon event will being about #Alexa 2.0, new Echos, and some pretty interesting #FireTV upgrades. Will you be tuning into the #Amazon event tomorrow?

⏰Time for a client spot light. DIY home security 🏠🔏 provider, Abode, has been highlighted by Security.org as the top choice for customers when it comes to smart home security. Click below to learn more about how their system stacks up.

We didn't have "thermostat subscription fee" on our 2025 bingo cards, but here we are. @jp2e.bsky.social has the inside scoop on the EU smart home company considering charging users for its app on @theverge.com

Intrigued by which #smarthome device categories one expert considers "must haves"? #PCWorld puts smart lighting💡video doorbells🚪and #security sensors 🔏 such as door/window sensors all in that camp. Read the full story to learn more about what your home might be missing.

We are closed today for President's Day and will be back to normal business tomorrow, thank you!

Thrilled to share the news out of the @z-wavealliance.bsky.social that the organization has released the 2024B Z-Wave specification package as well as an all-new membership level. #electronicsweekly details the exciting news in their full post below. #ZWave #EWnews

Your #smarthome may be smarter than you think, but is it also secure? 🔏 Everything from weak or common passwords to outdated firmware can have damaging effects. #MakeUseOf shares some easy recommendations for stepping up your security game here: www.makeuseof.com/how-secure-h...

"A banner year for #ZWave, #ZWaveAlliance" -- Embedded Computing Design interviews the Z-Wave Alliance Chairman of the Board as part of their #EmbeddedExecutive series to learn more about recent advancements made by the standards development organization. embeddedcomputing.com/technology/i...

What do #TIME, #FastCompany & #GoodHousekeeping have in common? Our clients. Dive into our Year in Review #blog to see how we helped brands make an impact in 2024 and learn more about our plans for 2025. castercomm.com/2025/02/07/y... #yearinreview #clientwins

The Walking #smarthome Dead... @jp2e.bsky.social asks an important question "have you thought about what you're going to do when your smart fridge is too old to download it's latest software update?" As we enter the era of "zombie" smart home devices, you need to know when to take devices offline.

Happy birthday @casterrachel.bsky.social!