Meet Media List Agent, Muck Rack’s first AI agent designed to help PR and comms teams improve pitch performance while protecting your brand’s reputation. Curious how AI agents actually fit into PR workflows? Read more: https://bit.ly/3ZbN5iz

Our State of AI in PR 2026 report explores how PR pros are working with AI today, how it's being evaluated and what skills matter most. Read the full report: https://bit.ly/3Zf6rmN

Happy holidays from all of us at Muck Rack ❄️ Wishing our community a joyful season and a bright year ahead!

AI is reshaping news discovery — and certain journalists are leading the way. Our new Top AI-Cited Journalists of 2025 roundup surfaces the reporters appearing most often in AI outputs, based on Generative Pulse data. 🔗 Explore the full list on our blog. https://bit.ly/3XKweCL

We’re thrilled to share that Generative Pulse by Muck Rack has been shortlisted for Best AI Platform in the PRWeek Awards! 🎉 Huge thanks to our customers and community for embracing this tool and helping us push the boundaries of AI in PR. Check out the full list here: https://bit.ly/44mbyEX

As creator content grows, journalism keeps evolving right alongside it. We asked journalists how this shift is showing up in their work, and they shared some insightful takes. See what your peers are saying: https://bit.ly/4pQnO8J

Our What Is AI Reading? December 2025 report is here! 📊 New findings show that AI models still rely heavily on earned and journalistic sources and press release citations have increased 5x since earlier this year. Read the report: https://bit.ly/4oA8VXf

As PR evolves, so does Muck Rack 🚀 From AI-optimized pitching and Generative Pulse to global Press Release Distribution, we worked hard to make the platform even more useful for busy comms pros. Explore the top features shaping PR in 2026: https://bit.ly/4o2Sp1O

The new State of PR Measurement report found 78% of respondents say tracking AI-generated mentions is important to their work and 67% believe visibility in LLMs will become a standard metric. 📊 What’s shaping the future of PR measurement? Find out here: https://bit.ly/4ooGaxk

Muck Rack’s new State of Creator Journalism report is here! One-third of journalists now publish independently and half of creator journalists have been self-publishing for more than five years, proving this movement is here to stay 📰 Check out the full report: https://bit.ly/4hC1Pjg

PR just got smarter.💡 Today, we’re introducing the next generation of AI capabilities in Muck Rack that connect discovery, outreach, monitoring and reporting into one seamless cycle of action. Learn more about the latest features: https://bit.ly/46PtwRN

We hosted a LinkedIn live with media veteran Peter Shankman, founder of Source of Sources, to unpack what really matters when you’re pitching, sourcing and building long-term trust. Read the full recap of our conversation: https://bit.ly/46u1QR9

Our new Fundamentals of GEO certificate teaches PR pros how to win visibility in the AI era, all in just one hour. Read more details on the blog: https://bit.ly/46l9Uos

Last week our team attended Online News Association in New Orleans! This year we brought back the popular Muck Rack Headshot Lounge, offering free professional headshots to the attendees. 📸 Thanks so much to everyone for stopping by!

Next week we're getting honest with Peter Shankman, a longtime journalist and founder of Source of Sources, about what’s actually going through a reporter’s mind. This is your chance to get inside the mind of your most important audience. Register now: https://bit.ly/41HcL8o

Heading to #ONA25 in September? Muck Rack will be there, and we’ve got something special planned. We’re proud to sponsor this year’s conference and will be offering free professional headshots on site for attending journalists. 📸 We can't wait to see you there!

The 2025 State of PR report findings cover everything from how AI is becoming central to daily workflows, to the increasing importance of measurable outcomes, changes in platform use and the evolving challenges of securing earned media coverage. Download the full report: https://bit.ly/4meY7xc

We’re excited to announce that Muck Rack made the 2025 #Inc5000 list! Huge thanks to our team, customers and community for helping us reach this milestone. See our rank and the full list here: inc.com/inc5000

Generative Pulse supports GPT-5 and it’s a game changer for PR and Generative Pulse users. With enhanced reasoning, summarization and language capabilities, GPT-5 marks a major shift in how people engage with AI-generated content. Learn more about Generative Pulse today: generativepulse.ai

Meet Generative Pulse: the first PR-specific tool built to help communicators understand and shape how their brand shows up in AI-generated answers. Learn more: generativepulse.ai

“What Is AI Reading?” is a new report that reveals earned media is one of the most powerful levers for shaping how brands are represented in generative search. The results are a game-changer. And it’s only the beginning. 👀 Download the report and learn about what’s next in GEO: bit.ly/3TSxIJk

For the first time, Muck Rack and Rebuild Local News have mapped local reporting capacity in every U.S. county, revealing the sharp and uneven decline of local reporting across the country. Read the full report now: localjournalistindex.com

Every PR pro’s role is different, and your tools should reflect that. Now with Muck Rack’s new Personalized Homepage, it’s easier than ever to access what matters most, all in one place. 👉 Get the full breakdown on the blog: muckrack.com/blog/2025/07...

The 2025 State of Journalism report is here! We surveyed over 1,500 journalists to uncover how their work is evolving and what’s keeping them up at night. Download our latest report now: muckrack.com/research/the...

The amount of news and social media coverage in PR and comms can be overwhelming. That’s why we’re taking things even further with the next phase of Muck Rack’s Media Intelligence Services. Learn more about how it works: muckrack.com/blog/2025/05...

Bluesky isn’t just the latest social media platform—it’s becoming a go-to space for journalists looking for a fresh, more open online experience. For PR pros, that makes it a platform worth paying attention to. Read the full guide to learn why: bit.ly/3F0i22F

Press Release Distribution is now available in Muck Rack. Manage your entire PR workflow—pitching, distribution, monitoring and reporting—all in one platform. No more tool-switching. Just one place to do it all! 📣 Learn more: bit.ly/44rICfs

📣 Meet Muck Rack’s new Inbound Media Manager, your go-to for tracking, prioritizing & managing inbound media requests -- all in one place! ✅ Track + prioritize media requests ✅ Assign owners + set urgency ✅ Filter by status, assignee, more ✅ Get instant journalist insights Learn more: bit.ly/4intA…?

The new 2025 State of Work-Life Balance in Journalism report is here, looking at topics such as stress, burnout, vacation time and working arrangements. Learn more about the report's findings on the blog: muckrack.com/blog/2025/03...

We’re honored to be named Best PR Software or AI Platform at the #PRWeekAwardsUS for the second year in a row! 🎉 Huge thanks to PR Week for this prestigious honor, and our incredible team, customers and the PR community for your support. bit.ly/3R7keI6

✨ That’s a wrap on hashtag#SXSW—and what an incredible experience it was! 📢 Huge thanks to everyone who stopped by, attended the panel & joined us for conversations about the future of media. Until next time, SXSW! 🎉

Muck Rack's new Social Listening integration tracks real-time conversations, identifies key voices and analyzes sentiment across platforms like X, TikTok & Instagram—all inside Muck Rack. The smartest way to track PR impact just got smarter. See how it works: bit.ly/3WWx8MB

🚀 Introducing Muck Rack’s Media Brief Assistant! You landed the interview—now it’s time to prepare. What if you could bulid out a media brief seconds? Our latest AI-powered tool generates detailed media briefs instantly—so you can focus on what matters: telling your story. Learn more: bit.ly/40VRoAe

We're holding space for the ✨oxford comma✨ in 2025. Let us know in the comments what you're holding space for this new year 👇

🚨 New Report: The State of AI in PR 2025 🚨 3 out of 4 PR pros now use AI—a number that’s nearly tripled since 2023. But 55% of companies still lack AI use case policies. 🤔 Get the full insights and trends shaping PR in 2025: Download the report now! muckrack.com/research/sta...

Big news! We’ve acquired Ruepoint to expand our media intelligence services 🤝 Brands can now opt for curated monitoring, executive digests and insight reports to help inform decisions and showcase the value of PR. Learn more details about the acquisition on the blog: muckrack.com/blog/2025/01...

🚨 Meet the 10 most viewed journalists on Muck Rack in 2024! 🚨 To kick off the new year, these journalists are making waves across industries. 🔍 Learn more about their work, their pitching preferences and how you can connect with them for your next story! 👉 Read the full list now! bit.ly/4gGRCkk

Wishing you a merry and bright holiday season!

✨ We’ve added Bluesky accounts to journalist profiles on Muck Rack ✨ Check if journalists, podcasters or newsletter writers on your media lists are part of the nearly 25 million using the platform 👀 #pr #publicrelations #journalism bit.ly/41yfgL6

This year marks the 40th anniversary of the ICFJ 🎉 We caught up with the organizations president, Sharon Moshavi, to learn more about her background and her thoughts on the state of journalism today. Check it out: bit.ly/471eIy2

There may be consolidation in the journalism industry in 2024, according to Matt Albasi! Check out more journalism predictions here: bit.ly/3TISonQ

With a growing pool of candidates and a shrinking number of jobs in the journalism industry, it's crucial to stand out and put your best foot forward. Check out our latest blog post for five ways journalists can use Muck Rack in their job search: muckrack.com/blog/2024/02...