Industry analysts and the channel, a match made in tech heaven? Analysts are trusted voices in the tech industry, and their influence extends across the channel ecosystem. Read the 4 ways that influence manifests and how to leverage them from Channel Scaler, Omdia, GigaOm, CONTEXT and IDC.

AI knows everything... right? So if GenAI can summarise reports and predict trends in seconds, do we still need industry analysts? Short answer: absolutely. Long answer: that’s what our new blog post digs into. ➡️ Read the full post here > www.starsight.biz/2025/10/30/w...

What is The Role of industry Analysts in an AI-Driven Market? Analysts built their careers on knowing what others didn’t. Now, AI knows everything –maybe? Faster, cheaper, able to churn through mountains of data, LLM’s (Large Language Models) and GenAI (Generative Artificial Intelligence) can whip…

What does it take to get into the Gartner Magic Quadrant? The Gartner Magic Quadrant is the global stage for technology vendors. For start-ups and scale-ups, it’s more than just an analyst report. Being named in an MQ signals product maturity, customer traction and the ability to operate at…

7 ways AR can boost your analyst firm event ROI. Analyst events provide valuable insights and influence; effective engagement requires strategic planning, early scheduling, and relationship building.

Don’t tell my mother I work in AR, she believes I’m a pianist in a bordello… https://www.linkedin.com/pulse/dont-tell-my-mother-i-work-ar-she-believes-im-pianist-leforestier/?trackingId=aYJmmWQInBII2xaO2XrUUg%3D%3D

IIAR> Analyst Firm Webinar: The Futurum Group, 20 February The IIAR> Analyst Firm Webinar featuring The Futurum Group will take place on February 20 at 1600 GMT. Members will gain insights into Futurum’s research focus and services, learn strategies for engaging with analysts, and connect with…

Word of the day: TechBroRucracy. Paul McKay at Forrester predictions London

Every year, industry analysts predict what will happen in the year(s) to come. Check our blog to see how to create analyst-backed plan for the year ahead based on them. #ARchat Take a look > www.starsight.biz/2024/12/20/h...

Every year, industry analysts predict what will happen in the year(s) to come. Check our blog to see how to create analyst-backed plan for the year ahead based on them. #ARchat Take a look > www.starsight.biz/2024/12/20/h...

We’re beyond proud to announce that yesterday we’ve been recognized once again as the AR Agency of the Year 2024, EMEA by the analyst community at @iiar.bsky.social Awards Ceremony 2024🏆 www.starsight.biz/2024/11/28/s... #ARchat

Still worth reading 👆

Nothing replaces face to face interactions for "R" in AR. The whole Starsight Communications team is looking forward to catching up at the @iiar.bsky.social Xmas party next Tuesday in London with peers and many industry analysts from top 100 firms www.starsight.biz/2023/06/01/w... #ARchat

The ubiquitous Gartner Magic Quadrant is often the first thing our clients ask about. Our latest blog answers some of the key questions we get and debunks long standing industry myths about the #MQ #ARchat www.starsight.biz/2022/05/09/h...