Building in public starts now. First lesson learned: just start.

Post 1 of 100. The hardest one to hit publish on.

I'm 39 (almost 40). At 25: "I'll be happy when I get senior dev, €100k, FAANG..." At 39: Still working 9-5, never made FAANG, launched 8 SaaS products instead. The lesson? Stop climbing ladders. Build your own. Stop waiting for permission. Ship every day.

Old indie hacker playbook: - Spend 6 months building - Launch once on Product Hunt - Hope for virality - Give up after 2 weeks New indie hacker playbook: - Ship in 2 weeks - Build in public daily - Talk to users constantly - Iterate forever Consistency is the ultimate hack.

I'm 39 (almost 40). At 25: "I'll be happy when I get senior dev, €100k, FAANG..." At 39: Still working 9-5, never made FAANG, launched 8 SaaS products instead. The lesson? Stop climbing ladders. Build your own. Stop waiting for permission. Ship every day.

Old indie hacker playbook: - Spend 6 months building - Launch once on Product Hunt - Hope for virality - Give up after 2 weeks New indie hacker playbook: - Ship in 2 weeks - Build in public daily - Talk to users constantly - Iterate forever Consistency is the ultimate hack.

What it's like building a SaaS on the side: Saturday: 2 commits Sunday: $0 revenue Monday: 1 bug fix Tuesday: 3 new users Wednesday: -$49 (server costs) Thursday: 1 feature shipped Friday: $127 in sales Just keep shipping.

Saturday morning routine: ☕ Espresso 💻 1 hour of coding 🏔️ Hiking in the Italian mountains Balance isn't about choosing work or life. It's about designing a day that has both. How do you balance building and living?

What it's like building a SaaS on the side: Saturday: 2 commits Sunday: $0 revenue Monday: 1 bug fix Tuesday: 3 new users Wednesday: -$49 (server costs) Thursday: 1 feature shipped Friday: $127 in sales Just keep shipping.

Saturday morning routine: ☕ Espresso 💻 1 hour of coding 🏔️ Hiking in the Italian mountains Balance isn't about choosing work or life. It's about designing a day that has both. How do you balance building and living?

End of my 9-5 week 🥵 Start of my indie hacking weekend 🤩 Plans for the next 48 hours: - Ship a new MYSTERIOUS BlackTwist feature - Write 3 posts for next week - Reply to every single email What are you building this weekend?

Hot take: Engaging with others > posting content. 80% engagement, 20% posting. That's the ratio that grew my audience. Stop shouting into the void. Start having real conversations. The algorithm rewards genuine connections.

End of my 9-5 week 🥵 Start of my indie hacking weekend 🤩 Plans for the next 48 hours: - Ship a new MYSTERIOUS BlackTwist feature - Write 3 posts for next week - Reply to every single email What are you building this weekend?

2 years ago I had 0 followers. No audience. No products. No confidence. Today: - 33k followers on X - Growing presence on Threads - 6 SaaS built - 4 exits The only difference? I showed up every single day. Consistency is the cheat code 👌

Hot take: Engaging with others > posting content. 80% engagement, 20% posting. That's the ratio that grew my audience. Stop shouting into the void. Start having real conversations. The algorithm rewards genuine connections.

2 years ago I had 0 followers. No audience. No products. No confidence. Today: - 33k followers on X - Growing presence on Threads - 6 SaaS built - 4 exits The only difference? I showed up every single day. Consistency is the cheat code 👌

I am almost 40 years old (21st Dec). Still learning to code new things. Still building products. Still excited about shipping features. Age is just a number. Your passions don't expire. Start building. It's never too late 🚀

The hardest part of indie hacking isn't building. It's not marketing. It's not sales. It's staying motivated when nobody cares yet. I launched products to crickets. Multiple times. The ones who keep going win. Simple, not easy.

I am almost 40 years old (21st Dec). Still learning to code new things. Still building products. Still excited about shipping features. Age is just a number. Your passions don't expire. Start building. It's never too late 🚀

330 copies of Shipped[.]club sold. Not life-changing money. But 330 people trusted my work. 330 people believed in what I built. That feeling? Better than any salary increase. Small wins compound into big ones ✨

The hardest part of indie hacking isn't building. It's not marketing. It's not sales. It's staying motivated when nobody cares yet. I launched products to crickets. Multiple times. The ones who keep going win. Simple, not easy.

330 copies of Shipped[.]club sold. Not life-changing money. But 330 people trusted my work. 330 people believed in what I built. That feeling? Better than any salary increase. Small wins compound into big ones ✨

Being a SaaS founder is realizing you built 200 features… and customers only use 3.

Day 1: “This SaaS will scale without me.” Day 365: hardcoding a client’s logo at 1am

Being a SaaS founder is realizing you built 200 features… and customers only use 3.

Day 1: “This SaaS will scale without me.” Day 365: hardcoding a client’s logo at 1am

Late night startup coding. Let’s not disturb the family 🤫

Is there anything more scary than this?

Late night startup coding. Let’s not disturb the family 🤫

I woke up at 6AM to work on my startup. What's stopping you from working on something you're passionate about?

Is there anything more scary than this?

I woke up at 6AM to work on my startup. What's stopping you from working on something you're passionate about?

Unpopular opinion: Founder product fit is as much important as product market fit.

Which browsers do you use?

I validated 3 SaaS products with this technique and collected $10k+ in the process in less than 7 days. inboxs .io $3k in 7 days userdesk .io $5k in 24 hours blacktwist .app $3.5k in 3 days Here's how you can do it too (in less than a day).

Unpopular opinion: Founder product fit is as much important as product market fit.

Which browsers do you use?

I validated 3 SaaS products with this technique and collected $10k+ in the process in less than 7 days. inboxs .io $3k in 7 days userdesk .io $5k in 24 hours blacktwist .app $3.5k in 3 days Here's how you can do it too (in less than a day).

In the last 365 days: I got fired I started a business I sold a business I got hired I started a new journey My 9 lessons to start a business on the side of a 9-5:

In the last 365 days: I got fired I started a business I sold a business I got hired I started a new journey My 9 lessons to start a business on the side of a 9-5:

AI is rewriting the rules of discovery. Your blog won’t get found — your voice will. SEO used to win customers. Now, connection does. Are you building your Threads presence before it’s too late?

AI is rewriting the rules of discovery. Your blog won’t get found — your voice will. SEO used to win customers. Now, connection does. Are you building your Threads presence before it’s too late?

GMail has just launched "Manage subscriptions". All your newsletters in one place, ready to be unsubscribed. Let's see if I can reduce my unread messages counter...

GMail has just launched "Manage subscriptions". All your newsletters in one place, ready to be unsubscribed. Let's see if I can reduce my unread messages counter...

I wake up early, work on my SaaS before my 9–5, jump into meetings all day, then code again at night. It’s not burnout. It’s building an exit strategy.

I wake up early, work on my SaaS before my 9–5, jump into meetings all day, then code again at night. It’s not burnout. It’s building an exit strategy.

The bags under my eyes have bags, my git commits are at 2am, and my family thinks I've joined a cult. But when that Stripe notification hits? Worth every sleepless night. Who else is living this beautiful nightmare?

The bags under my eyes have bags, my git commits are at 2am, and my family thinks I've joined a cult. But when that Stripe notification hits? Worth every sleepless night. Who else is living this beautiful nightmare?

Google used to send you traffic. Now AI just gives people answers. Your content? Invisible. Your brand? Forgotten. The only thing left that’s truly yours is your social presence. Are you showing up yet?