Brands & SMBs: great article on the challenges but clear opportunities in smaller shows...especially video podcasts. Our @YouTube line up of creators has been delivering for brands ranging from #Mando to #Chubbies! Hone your strategy w/ @CreatorSquare www.modernretail.co/marketing/as...

ICYMI (but how could you?) #podcasts are now a category in the #goldenglobes ! Here are ALL the noms: apnews.com/article/gold... Of course, we think all our @CreatorSquare @YouTube podcast creators coulda been a contender!

More good research for "Why #Radio", especially you're a cellular/telecom services company: "Heavy AM/FM radio listeners are 8% more likely than heavy TV viewers to be in market for a new cellular provider (110 index versus 102)." Get the full story: www.westwoodone.com/blog/2025/12... #Focus360

Brands: per new #IAB Creator Economy Ad Spend Report, U.S. ad spend to reach $37B this year (up 26%, or more than double in 3 years) "as brands increasingly treat creators not just as social media partners but as a full-fledged channel." Reach your audience where they are. bit.ly/CreatorSquare

New #podcast #research from @CumulusMedia and Signal Hill Insights: Smart TVs are a key podcast consumption device: About 76% of regular #podcast consumers listen AND watch via @YouTube! Whether @CreatorSquare fans are listening and/or watching, #brands can be in content where it's most consumed!

We love #audio (hey, we rep #radio!) AND we also love our @YouTube podcasters and this Cumulus/Signal Hill Insights research: - Watchable podcasts popularity is surging; - YouTube's an entertainment search engine; - Smart TVs are hotter than smart speakers. cumuluspodcastnetwork.com/cumulus-medi...

Don't take it from us. But we agree: there's power in Hometown Sports Voices to reach engaged audiences! And we've got it for brands: #radio. + our #CreatorSquare YouTube creators. Tap into trusted sports talkers everywhere and reach audiences where they are:

Per #Nielsen's Media Distributor Gauge, yeah, the streamers and broadcasters gained some yardage with viewers thanks to #NFL and collage ball, but @YouTube remained the most-watched entity in September with 12.6% of total watch time. Get your brand in our YouTuber's #sports talk with #CreatorSquare.

At the #NABShow panelist agree that for show growth, Getting someone to change platforms from eg Instagram to your podcast is hard but you still have to be everywhere. Or, "reach them where they are" as we like to say! And DO leverage your brand's alignment w/a show on social!

Last week thousandsgathered for #AdvertisingWeek to talk #podcasts, #AI, and, of course #Creators. Our favorite pundit did not disappoint: #EvanShapiro, media cartographer, shared the first ever map of the creator ecosphere. What's key? #engagement vs size. Read: eshap.substack.com/p/the-ecosph...

At #AWNewYork25 we're hearing a lot about the value of host reads. A suggestion from Jason Schwartz of National Audio Investments : “Don’t try to dictate how host reads are done. Copy points are best. Then let creators do what they do well. They know their audience.” Agree!

Some hot takes from the @IAB #PodcastUpfront: - Audio ad loads are up per @Podscribe. But there's more room for brands in #audio. - Host read ads perform better than producer-read ads. (Think: quality so less skipping! ) - What's a podcast? “serialized on-demand content. Just no longer audio only.”

Got a growing #YouTube following? Get your revenue growing! #DYK: Our @CreatorSquare division connects #creators w/ #brands who want to be in your show. You Focus on content. We handle the outreach. You approve every brand. DM or visit: www.focus360llc.com/radio-statio...

🏈 Sports fans consume 40B+ hours of content annually on YouTube—they want MORE than the game. They want to armchair quarterback. They want to hear from experts. They want to stay in the moment. Be where the fans hang. Our 15+ sports video podcasters deliver that complete fan experience.

Crossplatform #marketing is always a WIN. Don't choose between sports talk #radio and #sports talk #podcasters. Get in front of passionate fans in BOTH! With #Focus360's audio and video networks. #CreatorSquare

Buy the long tail of podcasting! Triton Digital just enhanced their US ranker to Top 200 & partner Signal Hill Insights says “ad buyers think the biggest shows will deliver the reach. Not in #podcasting. Top 50 = 49%. Shows 51+ deliver 84% reach!" Let's talk about our @YouTube podcast long tailers!

We know ads in YouTube #podcasts deliver great lift for brands. Now a new Oxford Road study proves it. Let's talk! Better yet, let our #CreatorSquare group talk you up! www.insideradio.com/free/youtube...

Big news: The buzz at #PodcastMovement, which starts today in Dallas, will be around the merger of the deacde old conference with rising star organization, Sounds Profitable: podnews.net/press-releas...

Get in the know. Get on the #radio. Your target demo is listening. h/t: #Nielsen #WestwoodOne research. #focus360 helps you reach people where they are.

While #LoniAnderson did not really work at a radio station, she helped spotlight the #radio culture and workplaces so many of us actually experienced and love. Thank you for helping elevate #WKRP and our world of radio. #RIP deadline.com/2025/08/loni...

#DYK - Radio is rocking more: Nielsen's Spring 2025 data shows AM/FM #radio listening up 19% among 25-54s & consistent 17-19% growth across all demos. Ask us about studies showing radio will overtake linear TV in 25-54 demo by 2026... and get on air!

📣 Media buyers, are Mirco and Macro creators on your radar? They should be. They often drive higher engagement and stronger ROI. They sell out products and turn everyday items into “gotta-have-it” moments. Especially #CreatorSquare YouTube video podcasters covering #automotive to #sports.

We're all about celebrating indies! Creators AND independence day! Happy 4th. From @CreatorSquare

Big new #research deck on podcasting from @WestwoodOne! #DYK: 1) @YouTube is the leading podcast platform (especially for reaching men) 2) Watchable podcasts have soared in popularity 3) AND... Podcast hosts are more influential than social media influencers! Reach your audiences via #CreatorSquare

Take it from the @Nielsen's Global Sports Report: "Football fans are more likely than the general population to be influenced by sponsorships. To connect and build trust, you should identify relevant fan bases and prioritize genuine engagement." Brands, we've got you covered w/ #CreatorSquare fans!

Signal Hill Insights says that while @YouTube has become an important force in #podcasting, w/39% of weekly podcast consumers choosing it, 61% use "a long tail of audio apps like, iHeartRadio, etc. Yes, we say: But a brand SHOULD be everywhere! So for Video podcasting, think YouTube & #CreatorSquare

What are your weekend plans? #TheTradeDesk reminds advertisers that “What sets #audio apart is that people often listen during personal moments, from commutes to relaxation rituals." That's a chance for marketers to connect w/audiences when they’re receptive. : www.thetradedesk.com/insights/val...

Brands and people in cars still love audio and in-car radio! audacyinc.com/insights/aud... Per #Audacy's Connected Car study, those ads are "not only being heard — they’re prompting real, measurable action." DM us and let's drive some business!

Brands are hitting the road this summer, like Pepsi's "Bottle Lotto" campaign with armored trucks delivering winners' dough! www.youtube.com/watch?v=Ey6x... (Synergies w/ #CreatorSquare folks like #FlyingWheels & #BaddMedicineArcade can "drive awareness" for your brand too! )

We've talked about this before, but never so well summed up: #AmplifiMedia's Steve Goldstein once again puts a fine point on #podcasting - or whatever you wanna call it, here in RAINnews: rainnews.com/steve-goldst...

On The Record, #DYK in Q1 U.S. ad-supported #audio grabbed 64% of all listening, and #RADIO topped the share of those ears?! Per #Nielsen & #EdisonResearch those listeners spent 66% of their daily time w/radio, 19% w/audio podcasts, www.nielsen.com/insights/202...

Good insights on the pros/cons of buying #CTV : www.mediavillage.com/article/a-so... Yes, good ROI, but if using programmatic you'll pay + to know more than just the network. 💡 Get in "content that has greater ROI than display": short form video. AND you'll know the exact creator w/ #CreatorSquare!

Big driver of @NFL fans to @YouTube with this news! But, where will brands engage with those fans? Umm, we know. With our #CreatorSquare sports talkers like @greenbean more! media.nfl.com/news-and-rel...

DYK: Sports is the most popular genre for new advertisers? Get inside the sports talk in time for @NFL #kickoff2025 w/our creators focused on @Eagles & @dallascowboys w/ super engaged fans! What will they say about the match up? (What will they say about your brand?) Ask about #livereads!

New brands love podcast advertising! Per a new #MagellanAI study: "Over 1,000 brands advertised on podcasts for the first time in Q1, w/ an average spend of $42,000 - double the amount from a year ago." We can guide you on getting into affordable @YouTube #creators w/ smaller but more engaged fans

The #IABNewFronts -- 4-days of digital ad & tech presos just kicked off w/ @Google and wind up w/ @YouTube. @IAB's SVP explains the complicated landscape AND says #creators are trending! So, may be easier to just DM us for/our #CreatorSquare lineup? We're here for you. www.beet.tv/2025/05/iabs...

Why choose between music fans and #sports fans—when you can reach both at once? Our sports #audio network from parent company Focus360 puts your #brand in the right place, at the right time: across top music stations nationwide, right next to trusted sports updates. #SportsMarketing #RadioAds

Who celebrates #EarthDay more than #WeSail #creators Warren & Erica, who live on a solar-powered catamaran!? The things they've seen... Wait, you can too! And align with them. New episodes Wednesday. #Focus360 #CreatorSquare @YouTube

We couldn't have said it better, so read this post by RAIN on the "relentless -- and sometimes extraordinary -- growth" in #podcast ad revenue and respectable, if slowing, growth for digital #audio #revenue, per @IAB: rainnews.com/a-return-to-...

Great creative gets @skullcandy #headphones w/ "fearless design" back on the radar (w/ @Bose tech at lower $$): www.youtube.com/watch?v=EJJD... #ANC

Per a new survey of The Advertising Landscape: 2/3rds (67%) of #podcast fans consume via #video (67%) to some extent. (Kelce's #NewHeights as example) Get the #SoundsProfitable & #SignalHillInsights research here: soundsprofitable.com/research/the...

Takeaways from @NABShow ? We like this part: "A key focus of the show was on defining future trends in the media and entertainment industry, with #AI, the #creator economy, and the intersection of #sports and technology taking center stage." @Radio_Online

Advertisers, #DYK? Per @PodScribe Q4 report on #podcast (audio & video) performance by category: After Media & Entertainment, Retail, Food Delivery & Software have most success driving visits. Most efficient CPA category leaders include Retail, Education, Fashion, Beauty Products. #CreatorSquare

Great summary of the power of #video podcasts - captured by #SteveGoldstein #amplifi during @PodcastMovement. #creatorcontent #creatorsquare bit.ly/PMInsights-G...

At the #NABShow, the recommendation is to "be everywhere." Even #Radio is leveraging @YouTube. We can help, via #CreatorSquare personalities.

At @NABShow ? A session close to our hearts coming up soon: What's next in revenue opps around #sports. (We have an idea, and it looks like our #CreatorSquare sports talker lineup ! )

We're seeing lots of buzz that TV #Upfronts are facing shifts in $$ to @YouTube creators. e.g. Per @Adweek - adweek.it/3FLurHN "they expect a significant shift of budgets to the YouTubes and TikToks....places where different forms of content resonate.” (We've got you covered w/ #creatorsquare!)

If you're a #marketer, great episode of #UncensoredCMO when Seth Matlins, Mng Dir. of @Forbes CMO Network, describes what makes a good #CMO -- especially catch when he explains #influencers! (Or ask us!)

Happy International Day of Happiness! www.dayofhappiness.net We could all use a little more happiness, so what #creator makes YOU happy? Don't make US name names. We want to hear from you! #creatorsquare

Brands: Book your campaign for the most intense three days of the NFL off-season. Impressions and views will be through the roof as fans of every team check in with their favorite YouTube content creator for their take on all three days of drafting.