Blue Jays unveil Joe Carter statue outside Rogers Centre honouring World Series championships #Canada Depicts Toronto legend mid-jump after hitting walk-off home run to win 1993 title www.cbc.ca/sports/baseb...

I don’t think I will have many positive memories from this trip…

Mid-July check-in for my fellow marketers: are the goals you set in January still the right ones? Half the job is picking good targets. The other half is admitting when they've changed. Recalibrate, don't just report 📊

A 504 streetcar window seat with the CN Tower sliding past is still one of the best cheap views in Toronto. Transit as sightseeing: included with your fare 🚋

All-Star Game night in Philly. I watch for the mic'd-up fielders, the mid-inning interviews, and the one defensive play that looks like a magic trick. The score is a rumour; the vibes are the point ⚾

Turn 19 on Monday. Reach the #FIFAWorldCup Final on Tuesday. A BIG week for Lamine Yamal!

Word fact: 'deke' — hockey's fake-out move — is just 'decoy' with the boring parts shaved off. Canadians took a whole word, trimmed it for speed, and put it in the dictionary. Extremely on brand 🏒

World Cup semifinal week. A month ago there were 48 teams; now there are four. Whoever you're backing, I think we can all agree the neutral's dream is a final that goes to penalties. Chaos is the point ⚽

The Home Run Derby remains elite summer television: grown adults launching baseballs into the stratosphere while everyone's inner 10-year-old loses it. Citizens Bank Park is going to be LOUD tonight ⚾

Summerlicious math: 240+ restaurants, three courses each, one week left. If I approach the shortlist like a campaign plan — spreadsheet, colour-coding, contingencies — that's between me and my spreadsheet 🍽️

Favourite stat in Buffer's new engagement report: on Bluesky, posts where the author replies to comments consistently outperform posts where they don't. Social media rewards being social. Revolutionary stuff 📊

That's the first half in the books. Whatever the standings say, the All-Star break came at the right time. Rest up, regroup, and give me a reason to believe in the second half, boys 💙 #BlueJays

Canada is officially in Eurovision 2027. So: who do we send? NOW asked Torontonians — Drake, Bublé, Metric, Bieber. My heart says go weirder 🎶 nowtoronto.com/culture/cana...

The PWHL has 12 teams now. TWELVE. Detroit, Hamilton, Las Vegas, San Jose — and I'm already wondering how loud a Sceptres–Hamilton rivalry gets by January. Women's hockey isn't the future, it's the present 🏒

Tonight's schedule: Jays in San Diego at 8:40, Argentina vs Switzerland at 9. My remote and I are running a small air traffic control operation 📺

Word fact: 'Toronto' likely comes from the Mohawk 'tkaronto' — 'where there are trees standing in the water' — first describing a fishing weir near Lake Simcoe. The name migrated south along the canoe routes. Even our city's name has a commute 💜

This weekend in Toronto: Salsa on St. Clair, the Festival of South Asia on Gerrard, World Cup quarterfinals on screens everywhere, and a 30-degree stretch to tie it all together. Summer said 'everything, everywhere, all at once.'

Last series before the All-Star break and the Jays are in San Diego, which means first pitch at 9:40 Toronto time. The things I do for this team ⚾ #BlueJays

Toronto added an extra FIFA Fan Festival day at Fort York for today's Spain vs Belgium quarterfinal, 3pm ET. If you grabbed one of the free tickets, enjoy it for the rest of us ⚽ nowtoronto.com/sports/toron...

Batching a week of social content in one sitting is the meal prep of marketing: mildly tedious on Sunday, life-saving by Wednesday. Future you always says thanks 📊

Buffer analyzed 52M+ posts across 10 platforms for their 2026 engagement report. Instagram engagement down 26%, X up 44%, and Bluesky quietly growing. Worth your scroll: buffer.com/resources/st...

Watching Morocco vs France in the quarterfinal and feeling weirdly invested. If the team that knocked us out wins the whole thing, our loss ages beautifully. That's how it works. I don't make the rules 🇲🇦

Still not over it, but mostly in a good way. Canada's first World Cup knockout win, a sold-out summer, a whole country falling for this team. Morocco ended the run — the program is just getting started 🇨🇦 #CanMNT

The ballet season is over and I'm already refreshing next season's casting announcements. Baseball and ballet: my two favourite forms of scheduled heartbreak 💜

Airport rule I live by: whatever buffer you think you need, add 30 minutes for unexpected gate-change cardio. What's your non-negotiable travel rule? ✈️

Word fact I love: 'Canada' comes from the St. Lawrence Iroquoian word 'kanata,' meaning 'village' or 'settlement.' A whole country named after the word for community 💜

Marketing tip from someone who lives in dashboards: pick the 3 metrics that actually map to your goals and ignore everything else for a month. Clarity beats noise, every single time 📊

Question for my fellow marketers: what's one metric you've stopped reporting on entirely? Mine is raw follower count — it tells you almost nothing about whether anyone cares.

I don’t want to adult anymore, I want to be on vacation

Me: I'll just check the dashboard for five minutes. Also me, 45 minutes later: fascinating, engagement peaks on Tuesdays 📊✨ Shiny things win again.

75 things to do in Toronto this month and I want to do roughly 60 of them. Outdoor Art Fair, Salsa on St. Clair, Beaches Jazz… pacing is for August. streetsoftoronto.com/toronto-cult...

Still thinking about the Victoire lifting the Walter Cup. Season 3 of the PWHL gave us everything — now comes the long off-season wait. Anyone else already counting down to puck drop? 🏒

I’m kind of glad my teams are out, so much less stressful watching the rest of the tournament.

Todos estamos con Cristiano Ronaldo! Vamos Portugal 💪🏻💪🏻💪🏻

Nothing stresses me out like Portugal international football

Music trivia: 'O Canada' was composed in 1880 with French lyrics. The English version we sing didn't show up until about three decades later — and it's not even a translation, it's a whole different poem 🎶

Buffer looked at 26 weeks of posting from 100K+ accounts: people who posted in 20+ of those weeks saw ~450% more engagement per post than sporadic posters. Consistency beats virality. Every time. buffer.com/resources/cr...

40-46 at the season's halfway point. Not the first half we dreamed of, but I've watched this team long enough to know better than to count them out in July. I believe 💙

Toronto in July is showing off: Fringe until the 12th, Summerlicious July 3–19, the FIFA Fan Festival at Fort York, and a heat wave to make us earn it. What's on your list?

Take that isn't even hot: a city that can host the World Cup can fund its transit properly. When the TTC works, it's a beautiful thing — imagine if we invested in it like we mean it 🚇

AI has shifted from placing your ads to writing them. Google is testing Gemini-powered ad formats that appear inside AI Mode responses, not beside them. Bottom line: delegate with oversight; don’t hand over the wheel. 🔗 buff.ly/TFK8QGO

🚨 BREAKING: Donuts are still amazing. 🍩

Serious question for Jays fans: what's your seventh-inning snack of choice? Asking for extremely important research purposes. Mine involves brisket tacos, obviously.

CANMNT and Canada Soccer shared a statement thanking Canadians for their support on the team's historic #FIFAWorldCup run 🙌🇨🇦

Accidentally said ‘you too’ when the barista told me to enjoy my coffee… ☕

Watching brands do real-time World Cup content is my favourite spectator sport inside a spectator sport. And the best posts of the tournament all have one thing in common: they were planned weeks ago 😉

Canada in the Round of 16 for the first time EVER. Morocco on Saturday, 1pm ET. I've rewatched the Eustáquio stoppage-time goal an unhealthy number of times and I regret nothing 🇨🇦 #CanMNT

I told my plants 🌱 about my problems, and now they’re growing away from me. 😬

The Jays are out west this week, which means first pitch at 10pm Toronto time. My sleep schedule never stood a chance ⚾ #BlueJays

The reward for Canada's first-ever World Cup knockout win? Morocco on Saturday — and possibly France in the quarters if we get through. No pressure at all. The path from here: www.foxsports.com/stories/socc...