🎬 In today’s What I’m… post, Lauren is turning print infographics into web animations. Animation can help readers work through complex information step by step, making detailed online stories easier to follow and understand. Follow for more of our What I'm… series.

🥔 Word of the Week: Domestication. On International Day of Potato we’re reminded that the potato on your plate exists because people selected and bred wild plants over thousands of years. That process, domestication, turned wild potatoes into one of the world's most important food crops.

🎬 What I'm… Nicole is thinking about grain growers heading into the 2026 season, balancing clean crops with sustainable herbicide use. Here's to a strong season for everyone managing these challenges. Our What I'm series shares our team's work. Follow for more.

Word of the Week: Keystone species. Some species hold whole ecosystems together. If removed everything changes. From sea otters protecting kelp forests to wolves shaping landscapes, their impact is tremendous. What word should we explore next?

Until 2019, every scale on Earth was calibrated against one metal cylinder in Paris. The cylinder was slowly changing mass. So, technically, were your scales. Scientists fixed this with quantum physics. Happy World Metrology Day!

The slogan ‘Save the bees’ is on its third decade. The bees are not noticeably saved. Our new blog looks at what happens when a serious issue is reduced to a slogan, and what communicators can do about it. 🔗 www.coretext.com.au/post/the-slo...

🎬 What I'm… This week Christine is building the ad flat book for an industry publication. She is mapping where ads sit around stories before layout begins. Follow for more of our What I'm… series.

Word of the Week: Flyways. Today is World Migratory Bird Day, so we’re exploring flyways, the migration routes birds follow across continents each year. Wetlands and coastlines act as critical stopovers where migratory birds can rest and feed during these journeys. What word should we explore next?

🎬 What I'm… Brad has just wrapped a full day photo shoot for a medical research client. Now he's cleaning lenses and charging batteries. The next job could be a lab, a farm, or a fishing boat. That's a normal week at Coretext. Follow for more of our What I'm… series.

Word of the Week: Hybridisation. Crossing different species or varieties to produce hybrids with useful traits, such as disease resistance or drought tolerance in crops. Our Word of the Week series shows how science surrounds us and influences daily life. What word should we explore next?

🎬 What I'm… This week Melissa is adding taxonomy and SEO summaries to new articles. This influences how they appear in search and how easily they can be found. Keywords, tags and summaries also link related topics and organise content over time. Follow for more of our What I'm… series.

Word of the Week: Karst. Karst landscapes are shaped by water dissolving rock, creating caves, sinkholes and underground rivers. They influence where water flows and how stable the ground is beneath us. What word should we explore next?

🎬 What I'm… Fiona's redesigning a research EDM this week. Not because the content's bad – but because the layout doesn’t hold readers’ attention. She is sorting out content hierarchy, visual breaks, and which elements need to be emphasised. Follow for more of our What I'm… series.

Today is International Design Day. A useful moment to look at how design decisions are made across websites, social posts and magazines. Structure, order and emphasis all influence whether content is understood and applied.

Word of the Week: Herd immunity. Ahead of World Immunisation Week (24 April), we’re exploring herd immunity, which explains how diseases spread less when enough people in the ‘herd’ are immune. Disease immunity can come from vaccination or prior infection. What word should we explore next?

🎬 What I'm… This week Toni is updating our project management system. It’s where we manage deadlines, approvals, and team capacity and keep projects on track. Follow for more of our What I'm… series.

Word of the Week: Autopoiesis The process by which living systems maintain and reproduce themselves from within. For example, your cells constantly repairing and renewing. What word should we explore next?

🌾 Gio is writing about how computational tools read patterns in large datasets to help farmers cut risk and improve yields — before the season has told them anything. Our What I'm… series shares our team's work. Follow for more.

🔬 Word of the Week: Birefringence. Birefringence is when light splits into two paths as it passes through certain materials. It’s why you might see rainbow patterns in plastic or glass when wearing polarised sunglasses. What word should we explore next?

🎬 What I'm… In this episode of our What I'm series, Tiffany, our copyeditor and proofreader, explains the difference between copy editing and proofreading, and why they should be undertaken separately. Follow for more of our What I'm… series.

Word of the Week: Geophagy 🌍 The practice of eating soil or clay, seen in both humans and animals. It can help bind toxins or supplement minerals. What word should we explore next?

🎬 What I'm… Penny, Coretext’s strategy director, is finalising a communications framework. She’s mapping strategic priorities to messages, audiences, channels and tactics, with an implementation and evaluation plan to back it up. Part of our What I'm… series.

🧭 Word of the Week: Magnetoreception. Some animals can detect Earth’s magnetic field and use it to work out direction – just like a natural compass. This helps birds, turtles and fish navigate during long journeys. What word should we explore next?

World Storytelling Day 2026 theme is light in the dark. An accurate description of what good science communication does. Narrative structure makes research visible. Without it, audiences guess – or leave. Our blog covers how a strong narrative determines whether research gets used: bit.ly/4uHF977

🎬 In this week’s What I’m… Tim is thinking about how restraint in design can improve clarity. His thinking was reinforced by viewing Noel McKenna’s work at Niagara Gallery. Meaning can become lost when too much information is included. Our What I’m series shares our team’s work. Follow for more.

❄️ Word of the Week: Cryosphere. All the frozen water on Earth – glaciers, sea ice and snow. Ahead of the World Day for Glaciers, we’re reminded that these icy systems help regulate climate, store freshwater, and influence sea levels. What word should we explore next?

🎬 In this week’s What I’m… episode, Lauren is building an online magazine site. She’s thinking about accessibility features, layouts that adjust across phones and desktops, and navigation that still works as more content is added. Our What I’m series shares our team’s work. Follow for more.

Word of the Week: Fractal Today is the International Day of Mathematics, so we’re exploring fractals – patterns that repeat at different scales. You’ll see them in trees, broccoli, lightning and coastlines. Mathematics is everywhere in nature. What word should we explore next?

Proofreading and editing are often treated as the same task. They’re not. Editing improves structure and clarity. Proofreading is the final check before publication. Our new blog explains the difference and why it matters. Read it here: bit.ly/47uAb3x

🎬 What I’m… Deb, Editor of GRDC’s GroundCover, reviews research stories every week. Each story reminds her that research outcomes only matter when they’re explained clearly and shared in ways people can understand and use. Our What I’m series shares our team’s work. Follow for more.

Word of the Week: Anastomosis. A connection between tube-like structures that creates an alternate pathway for flow. Blood vessels do it in our bodies, plant veins do it in leaves, and fungal filaments do it underground. What word should we explore next?

🎬 In this week’s What I’m … Nicole is cleaning lenses and formatting memory cards before a shoot. Research settings don’t wait for technical hiccups. Preparation means we’re ready when the moment happens. Our What I’m series shares our team’s work. Follow for more.

World Seagrass Day 🌱 This carousel breaks down what seagrass is, what it supports, and why its loss is often detected late.

Word of the Week: Circumnutation 🌿 The slow circular movement of growing plant stems and tendrils. It helps climbing plants find support and adjust to light. What word should we feature next?

🎬 What I’m… Christine is uploading articles from two research publications we’ve sent to print. Each approved article is formatted for web, supported with metadata and alt text, and extended online with audio or video. This improves how research is found, interpreted and reused. Follow for more.

Word of the Week: Phosphorylation A key way cells switch processes on and off—by adding a tiny phosphate tag to proteins. It controls metabolism, muscle movement and how many medicines work. What word should we cover next?

🎬 What I’m… Brad is checking research writing before it goes public. As our consulting editor, Brad reads stories as if he’s the end user — testing for clarity, whether claims can be justified and real-world application. Our What I’m series shares our team’s work. Follow for more.

Word of the Week: Finite element A numerical modelling method that breaks complex systems into small parts to predict stress, heat or movement. It’s used in building, medical device and engineering design. What word should we cover next?

International Day of Women and Girls in Science. Today we’re highlighting Australian women whose research inspires us – from cell biology to crops and marine systems. Which women scientists would you like to celebrate today?

World Pulses Day is a reminder that small-seeded crops can have system-level impact. Pulses (lentils, chickpeas, beans) improve soil fertility, provide affordable protein, and support resilient farming systems when used appropriately.

🎬 What I’m… Melissa is at the GRDC Grains Research Update in Adelaide, marking 30 years since these events began. The anniversary highlights how much knowledge has been shared over time between researchers, growers and agronomists. Our What I’m series shares our team’s work. Follow for more.

Earlier this week was World Wetlands Day, so our Word of the Week is Hydroperiod 🌱 It describes how often, how long and how deeply water is present in a landscape, which shapes wetland health, biodiversity and flood response. Have a word suggestion for future weeks?

Research media releases still matter in 2026. But they now need to work for journalists, policymakers, and automated systems at the same time. Our latest blog explains how structure, clarity, and impact-first writing protect accuracy under pressure. Read it here: www.coretext.com.au/post/how-res...

🎬 What I’m… Catherine is preparing for a research update by reviewing the program and planning conversations with researchers. That prep ensures the stories we develop are relevant to our client’s audiences. Our What I’m series shares our team’s work — ideas shaping how we communicate research.

🦠 Word of the Week: Zoonosis Some diseases—such as rabies, dengue, or Q fever—can jump from animals to humans. That’s what scientists call zoonosis. As we mark World Neglected Tropical Diseases Day, it’s a reminder that human, animal, and environmental health are deeply connected. 🐾

🎬 What I’m… Fiona, Coretext’s art director, sees accessibility as a design decision, not compliance. When built in early, it improves clarity, structure and usability for everyone. Our What I’m series shares the ideas shaping how we communicate research. Follow for more.

🧫 Word of the Week: Mycobacterium — the bacterial genus that includes M. leprae, which causes leprosy. As we approach World Leprosy Day (25 Jan), science reminds us that knowledge replaces stigma—leprosy is curable and preventable.

🎬 What I’m… Business manager Toni is finalising a post project review. After a project ends, we review what worked, what didn’t and what needs to change. It’s part of our continuous improvement cycle. Our What I’m series shares our team’s work — ideas shaping how we communicate research.

⚡ Word of the Week: Electrophoresis! A laboratory method that uses an electric field to separate charged molecules like DNA or proteins — essential in biotech, forensics, and food testing. What term should we explore next?

The UN poverty eradication decade is nearly over. The final years aren’t about chasing targets, but understanding limits and how evidence can still shape decisions. Our latest blog explores what this means for research and decision-making: www.coretext.com.au/post/as-the-...