Earlier this week was World Wetlands Day, so our Word of the Week is Hydroperiod 🌱 It describes how often, how long and how deeply water is present in a landscape, which shapes wetland health, biodiversity and flood response. Have a word suggestion for future weeks?

Research media releases still matter in 2026. But they now need to work for journalists, policymakers, and automated systems at the same time. Our latest blog explains how structure, clarity, and impact-first writing protect accuracy under pressure. Read it here: www.coretext.com.au/post/how-res...

🎬 What I’m… Catherine is preparing for a research update by reviewing the program and planning conversations with researchers. That prep ensures the stories we develop are relevant to our client’s audiences. Our What I’m series shares our team’s work — ideas shaping how we communicate research.

🦠 Word of the Week: Zoonosis Some diseases—such as rabies, dengue, or Q fever—can jump from animals to humans. That’s what scientists call zoonosis. As we mark World Neglected Tropical Diseases Day, it’s a reminder that human, animal, and environmental health are deeply connected. 🐾

🎬 What I’m… Fiona, Coretext’s art director, sees accessibility as a design decision, not compliance. When built in early, it improves clarity, structure and usability for everyone. Our What I’m series shares the ideas shaping how we communicate research. Follow for more.

🧫 Word of the Week: Mycobacterium — the bacterial genus that includes M. leprae, which causes leprosy. As we approach World Leprosy Day (25 Jan), science reminds us that knowledge replaces stigma—leprosy is curable and preventable.

🎬 What I’m… Business manager Toni is finalising a post project review. After a project ends, we review what worked, what didn’t and what needs to change. It’s part of our continuous improvement cycle. Our What I’m series shares our team’s work — ideas shaping how we communicate research.

⚡ Word of the Week: Electrophoresis! A laboratory method that uses an electric field to separate charged molecules like DNA or proteins — essential in biotech, forensics, and food testing. What term should we explore next?

The UN poverty eradication decade is nearly over. The final years aren’t about chasing targets, but understanding limits and how evidence can still shape decisions. Our latest blog explores what this means for research and decision-making: www.coretext.com.au/post/as-the-...

🎬 What I’m… This February, Gio will attend a research update in Bendigo, where scientists present new findings directly to farmers. Our job is to parse the research and extend its reach. Our What I’m series shares our team’s work — ideas and experiences shaping how we communicate agriculture.

💀 Word of the Week: Taphonomy — the science of what happens after death. From how bodies decompose to how fossils form, it helps forensic experts and archaeologists read the past. What science word should we explore next?

🎬 What I’m…Melissa is in the Wimmera hearing about research into pulse crops and how scientists, agronomists and growers are collaborating to improve farming systems and farm-gate returns. Our What I’m series shares our team’s work — ideas and experiences shaping how we communicate agriculture.

🎆 Word of the Week: Momentum ⚙️ The science of motion—how moving objects keep going, and how their mass and speed affect that motion. From cricket balls to cars, momentum is the perfect word for the new year: progress through continuous movement. 💬 What science words should we explore in 2026?

🎬 What I’m… Tim is marking the start of 2026 by reflecting on collaboration and creative work. Strong creative direction depends on trust and shared purpose. When those are clear, design can focus on clarity, meaning and impact. Our What I’m series shares what our team is learning and inspired by.

✨ Word of the Week: Luminescence 💡 The science behind the glow of Christmas—light emitted made without heat! From LEDs to glow worms, luminescence makes the season shine. What words should we feature in 2026?

🎬 What I’m… Penny is reflecting on the pending Christmas break — a time for connection, and for reflection. At Coretext, that reflection includes Australian discoveries that have had real-world impact here and abroad. Our What I’m series shares what our team is exploring and inspired by.

Word of the Week: Toponymy — the study of place names! Every name tells a story of culture, geography or history. From restored Indigenous names to local landmarks, toponymy maps the meanings behind where we live. Which science word should we explore next?

🏔️ Word of the Week: Orography! The study of mountains and how their shape and height influence rainfall, weather patterns, and ecosystems. 🌦️ Perfect for #InternationalMountainDay! Which science word should we explore next?

Great science communication isn’t accidental. We’ve outlined 12 approaches effective research organisations take, and why they matter. Flick through the carousel or read the blog to learn more: www.coretext.com.au/post/the-12-...

🎬 What I’m… Our consulting editor Brad is photographing the start of the 2025 canola harvest in western Victoria after weeks of rain delayed the season. This crop is destined for European markets. Our What I’m series shares what our team is exploring, learning and inspired by. Follow for more.

Headlines fail for predictable reasons: too broad, too internal, too many ideas, weak verbs. We outline five pitfalls and how to fix them. Read the blog: www.coretext.com.au/post/why-you...

🎬 What I’m… Our production editor Tiffany reflects on the use of AI in writing — handy for drafts, but meaningful communication still depends on human editorial judgement. Our What I’m series shares the ideas shaping how our team works.

🌱 It’s #WorldSoilDay. Soil underpins crops, climate, and clean water — yet most of its life stays hidden. How can we make the invisible visible, and ensure soil health shapes every land-use decision?

🐟 Word of the Week: Bioaccumulation 🌿 Bioaccumulation happens when pollutants such as mercury or pesticides build up in living things faster than they’re broken down, moving up the food chain and affecting humans too. What word should we feature next?

A single social post can’t do every job. When we repurpose content for clients, identical posts almost always perform differently across platforms — and usually not for the better. Our new blog sets out five ways to adapt a message so its right for each one. Read more: tinyurl.com/onemessagema...

🎬 What I’m… Today, Deborah is observing a legume trial in central Victoria. Over the years this region has shifted from cattle and hay to canola. Now, legumes are now being tested for their fit. Our What I’m series shares our team’s work — ideas and experiences shaping how we communicate science.

🧪 Word of the Week: Stoichiometry! The science of balance in chemical reactions—crucial for safe medicines, clean fuels & sustainable industry. Precision is what makes innovation possible. What word should we feature next?

Strong briefs prevent scope creep. Clear purpose, named audiences, explicit constraints. Our blog reveals the essentials — and why they save more time than any rewrite ever will. Read it on the Coretext site: www.coretext.com.au/post/what-st...

🎬 What I’m… Nicole is north of Wagga photographing Thunder lentils being harvested. Lentils enable weeds and diseases to be controlled before swinging back into cereal crops. Our What I’m series shares our team’s work — ideas and innovations shaping the future of science communication.

🧫 Word of the Week: Antimicrobial Antimicrobials kill or stop the growth of microbes (bacteria, viruses, fungi) and are vital in medicine, farming & food safety. This week marks World Antimicrobial Resistance Awareness Week, a reminder to use them wisely. What word should we feature next?

From robots in Queensland to seaweed farming in Tasmania, diversity keeps Australian agriculture strong. 🌾 Read our National Agriculture Day blog on how variety drives resilience: www.coretext.com.au/post/austral...

🎬 What I’m… Christine’s mapping next year’s publishing schedule and reviewing a major series we’ve just completed — ensuring every insight feeds into a sharper process next time. Our What I’m series shares our team’s work — ideas and innovations shaping the future of science communication.

🐝 Word of the Week: Pollinator! Australia’s 2,000+ native bees plus butterflies, beetles & birds keep ecosystems and crops alive. Protecting them protects our food. 🌸 What word should we feature next?

Accuracy in science comms is essential—but responsibility goes further. During the International Week of Science and Peace, our latest blog shows how responsible communication strengthens trust in science and society. Read how to apply these principles in your own work: tinyurl.com/responsibles...

🐝 Brad’s inspecting hives on Victoria’s South Coast as Australian Pollinator Week begins—spotlighting native bees, butterflies, beetles and hoverflies that keep Australia’s landscapes alive.

🧬 Word of the Week: Metastasise — when cancer spreads from one part of the body to another. Studying how and why this happens helps scientists design treatments that stop tumours from spreading and improve survival rates. What word should we explore next?

A communication audit reviews your full communication system — channels, cadence, workflows and feedback. Our latest blog shows how acting on audit findings strengthens clarity, efficiency and trust: www.coretext.com.au/post/how-a-c...

🎬 What I’m… Catherine’s thinking about audience focus — making sure every piece of content reaches the people it’s for, in a way that works for them. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.

🪨 Word of the Week: Stratigraphy! The study of Earth’s rock layers—vital for building safely, finding minerals & reconstructing past climates. Science beneath our feet! What word should we feature next?

We joined the @birdlifeoz.bsky.social Aussie Bird Count: 20 minutes, dozens of species, and a clear lesson — structure and transparency turn curiosity into contribution. 🐦 Read our reflection on citizen science and communication: www.coretext.com.au/post/how-a-2...

🎬 What I’m… Lauren, our Digital Designer, designs digital content that’s authentic, on-brand and purposeful. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.

🧩 Word of the Week: Polymerisation! How small molecules join into long chains to create plastics, rubbers and textiles—materials shaping daily life. What word should we feature next?

Medical breakthroughs mean little if they stay in journals. Strategic communication moves evidence from publication to practice—faster. 🔗 See how during #MedicalResearchWeek: www.coretext.com.au/post/how-str...

Canola harvest across southern Australia shows what decades of R&D can do. Varieties bred for drought, disease and yield — adaptable across the country.

Word of the Week: Agroecology 🌱 On #WorldFoodDay, we’re reminded that real food security isn’t just about growing more food—it’s about growing it in ways that care for people and the planet. That’s what agroecology is all about. What word should we explore next?

When research communication drifts into ambiguity, uptake drops. Clarity isn’t simplification—it’s precision. We help teams align intent and understanding so research reaches the right audiences. 🔗 Read the full blog: www.coretext.com.au/post/the-hid...

In this episode of our What I’m... series we flashback to Melissa at the Brassica Conference. Now, as canola harvest is underway, the research on genetics, agronomy and disease management shared there is paying off in the paddock. 🌾

🥚 It’s #WorldEggDay. Beyond brunch, eggs play a role in child growth, women’s livelihoods, and resource-efficient protein. But here’s the harder question: are eggs part of a sustainable food future — or just a bridge food on the way there?

🌀 Word of the Week: Spaghettification — when extreme gravity near a black hole stretches matter into thin strands. A cosmic reminder of physics at its limits. What word should we explore next?

🎬 What I’m… Brad, our Consulting Editor, has been at an ag tech expo in regional Victoria, featuring weed control, sensors, autonomous machinery and precision tools. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.