POV: You scroll past Eternal Strands being 65% off on your wishlists page

us when you support our independent studio and buy our game Eternal Strands at 65% off!!! 🥺🥰💛

Our game was a true labour of love that I'm beyond proud to have been a part of. Whether you've been here since day 1 or are just learning about Eternal Strands now, thank you for being a part of this journey! 🥺💛 (And be sure to tell your friends it's 65% off now on Steam for their Autumn Sale! 💛)

In a year that’s tested so many in our industry, we’re holding onto what brought us here: a love for games. 💛 This "demake" is a love letter to the classics and a reminder of why we do what we do. To everyone still pressing start: thank you. Happy #NationalVideoGameDay! 🎮💛

Heck yeah, we love to see it! 💛 Honoured to have our game among so many fantastic options for gamers this year. 🔥💛

LET'S GOOOO 💖

Summer Update news coming tomorrow at 11AM ET... 👀🌴🦗 And to celebrate, Eternal Strands will be 50% OFF select storefronts throughout the next few weeks! 🎉

"Of all the games on this list, none quite capture the peril of doing battle with an imposing dragon quite like Eternal Strands." Thanks @gamespew.com for putting us on the list of best games with dragons! 😍🐲 www.gamespew.com/2025/06/best...

In a year with some phenomenal juggernauts, we're so grateful to be on this list with absolute legends (not to mention the games that weren't even listed that are still just as incredible!!!) 🥺💛

We're so proud of this one! 💛✨️ If you haven't tried our game yet, now is a great time: especially since it's on sale! 😍💛

Eternal Strands DLC reveal livestream with our devs is 🔴 LIVE NOW 🔴 Tune in on ⤵️ Twitch: bit.ly/4injw4U Steam: bit.ly/3EjgCjp Youtube: bit.ly/4cxAtbq

We're so excited to show you more next week!! 👀💛

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📢 Our AMA starts in 5 minutes! 📢 We're looking forward to answering all of your Eternal Strands questions! #AMA

Marketing a game is never "just" the responsibility of the marketing team. It's the responsibility of the ENTIRE studio.

The team's been working hard to bring some great improvements to the game - let us know what you think and swing on by for tomorrow's AMA to chat with us directly! 😍💛

One week post-launch, and I'm finally catching my breath. #EternalStrands is out in the world. After months of hard work and planning (and a launch that felt like a sprint and a marathon all at once!), we did it. 💛 Our journey to launch has been anything but typical, though... 🧵(1/6)

"The most punk thing you can be nowadays is an optimist." Big thanks to the YouTube algorithm for recommending this hidden gem! 💛 youtu.be/-J5TjkS82QA?...

We worked so hard for this moment. 🥹 It's been a thrill watching all of you play our game, and we are so grateful to have had this special evening to celebrate with our team and loved ones. Time to head back to our desks to keep improving on our game! 💛

We've got VERY POSITIVE reviews on Steam!!! ...nice. 😎 Remember to help an indie dev out and leave a review - it helps us more than you know! 💛

It is a career HONOUR to have our game, Eternal Strands, covered (ripped apart) by Yahtzee from @secondwindgroup.com and then find out HE LIKED THE GAME. 🤯 youtu.be/YvzXEai_2Eg?si… Excuse me while I go yell happy profanities out the window - time to make more freaking art!! 😍💛

Absolutely surreal to see our game at the top of New & Trending on Steam!! 🥺💛

Through all the hard work, sweat, and tears - we have officially LAUNCHED! 🎉 Thank you to everyone (especially my incredible partner!!!) that has sent kind words, spread the news, and supported me through this unpredictable campaign. You all hold a special place in my heart! 💛

Less than 24 hours to go before we cross over into launch... Words cannot express how monumental of a challenge this has been and how much this game means to me. I hope you all have as fun of a time in the Enclave as we've had making it! 💛

So unbelievably proud of reaching PC demo day with our most fun trailer to date (ft real player comments!) 💛 It's wonderful seeing so much positive feedback just 1 hour into our PC demo, can't wait to hear the world's reactions next week at launch! 😊💛

well, the emails start comin' (and they don't stop comin') 😔

This is a huge milestone for us as an independent studio that is on the self-publishing path! We're so proud to have so many of you along for this incredible ride. 💛 Only a few more days until PC demo drops and then launch!! 🥹💛

corn is a fruit and i don't like this fact

PRESS & CONTENT CREATORS: Eternal Strands keys are coming! Please follow the link below to put in your request. 😊💛 Self-publishing our debut title has been challenging, but we're extremely proud of what our small team has been able to create for you all. See you in January! 💛

Big kudos to #TheGameAwards    for bringing back the focus on what truly makes games great: developers that care. 💛 Whether you were a winner, nominee, spectator, or hopeful dev tonight, I hope we can all move toward a more hopeful future for our incredible industry. 💛

It's much more important to fall in love with the process and not the results in marketing. Achieving success takes a lot of hard work, but loving the craft will take things from a grind to a fun creative process that allows you to keep learning and experimenting. 💛

Eternal Strands 🪡 Coming January 28, 2025. Free post-launch content designed in collaboration with Square Enix Creative Studio III. youtu.be/VhMT5IWrTlk?...

Constantly bouncing between "What is This Feeling" from Wicked and "Ma Meilleure Ennemie" from Arcane in my head as if the two songs were literally Glinda/Elphaba or Powder/Ekko 🤣

Huge thanks to @gamerant.bsky.social for giving their readers an overview of what gameplay mechanics they can expect to see in Eternal Strands! ❤️‍🔥🔗 bit.ly/3Z9mFgX

Oh hey, our studio is now posting more consistently on Bluesky! 💙☁️ Please consider giving our independent studio a follow (and perhaps a wishlist if you like what you see!) 😊💛

🚨 Advertising =/= marketing 🚨 Too often I'm seeing well-intentioned people giving marketing a bad name because they're equating it to just promotion, sales, or advertising. Marketing above all is problem solving. It's finding and ATTRACTING your audience, then retaining the existing folks.

WE FINALLY BEAT DEATH ROAD TO CANADA AFTER 15 TRIES ...as two dogs named Darlin and Don 🤣💛

I got a kitchenaid and I feel unstoppable bread? pretzels? kaiser buns? pizza dough? i'm never buying premade stuff ever again

Literally cannot recommend Damon enough - they are PHENOMENAL and indeed extremely versatile! Y'all would be lucky to have them on your team. 💛

Bringing back another classic resource - how to build a brand handbook for your game! This article walks you through the process of everything from picking a game name, taglines/elevator pitches, store copy, descriptors and more. I'm proud of this one! medium.com/@merryh/how-...

Daily reminder that not all hobbies need to be for the purpose of making money or advancing your career/skills. Editing together the yearly "home video" of our trips together has brought me so much joy (even if no one else will see it but us). It's ok to just have fun! 💛

It's never EVER too early to start building relationships with influencers, press, and potential players. Amidst AAA studios that can "pay to play" when it comes to marketing, one of your strongest assets as an indie studio is genuine human connection & great feedback loops. 💛

@ozone.birb.house hey hey! could I please get the Game Dev and Games Business labels? thank you so much! 🥹💛

Hi, I'm Natalie (aka Nat)! 😊 I'm the marketing/community/influencer swiss army knife over @yellowbrickgames.bsky.social and have had a controller in my hands since I was 4 🎮 💛 Obsessed with community building 💛 5+ years in gaming, nearly a decade in marketing 💛 Proudly Polish-Canadian Let's chat!

A little about me & my interests: * Community building * Marketing (especially in games & entertainment) * Music & singing * Hiking & traveling * Cooking & baking * Fave games include Kingdom Hearts, Zelda, FFVII, FFXVI, Banjo-Kazooie, Alien: Isolation, Pikmin, Animal Crossing, NieR, too many more 💛

Step 1: buy something to hang Step 2: think about how I should buy a laser level Step 3: stubbornly refuse to buy a laser level Step 4: repeat

it's time I finally joined the ranks 💙