Me deciding on if it's marketing week or development week.

We put the team on our back.

Who's excited for their "minor bug fixes and improvements"?!

One pushup every time I updated my customers on product improvements.

I've made two plugins for @usetrmnl.com ! One for tracking Steam deals of the day, and another to have a passive DC WMATA station tracker! Please check them out :) usetrmnl.com/recipes/1813... usetrmnl.com/recipes/2153...

Me deciding on if it's marketing week or development week.

We put the team on our back.

Who's excited for their "minor bug fixes and improvements"?!

“It’s like when the chef of a fancy restaurant comes out to talk to you.”

Want to update your customers like the best companies in the world? Learn the lesson of being both frequent and consistent from the update GOATs Linear.

“It’s better to be concise—almost no one wants to read more. Short updates that highlight the benefit are a win-win.”

“There’s no way Changebot will work for our product, our commit messages are wack!”

“It’s really hard to trust someone you never hear from.”

“If you’re adding a new feature, connect it to the customer’s bottom line: how does it save time, make money, or reduce churn?”

Obsessed with Linear? We are too. So I analyzed their 192 change log entries to figure out why this "boring" product is everybody's favorite company. Here's three ways that Linear uses customer updates to create "scream-from-the-rooftop" fans.

The most common thing I hear when I tell people Changebot can understand your product updates is: "Not with our commit messages!" 😅 We learned early on that commit messages are NOT to be trusted :). Check out more here: https://www.changebot.ai/blog/this-to-that

“Customers who see a constant stream of improvements are more likely to feel your team is invested in their success.”

Did one pushup every time I updated my customers on product improvements.

“Just showing up with regular product updates can move you from ‘no’ to ‘yes’ in a prospective customer’s evaluation.”

Changelog backfill

In case you missed our Update Builder feature announcement, I used Update Builder to write the announcement for Update builder... 😵‍💫. Enjoy!

Ever wonder how self promotional / "salesy" you should be when sending messages to customers? I put some notes down in this blog post: www.changebot.ai/blog/how-cringe-should-customer-updates-be

“Just pick an owner, share the load across teams, and measure progress by the number of updates.”

“Boring updates build credibility. Not every change is flashy, but every improvement strengthens customer confidence.”

Traffic from ChatGPT is increasing, but it hasn't yet surpassed Bing.

Quick question: what do you think is the soul of your company? Follow up: What do you think I would say it is? Check this video to find out! https://youtu.be/rK1TsDW6R5M

“Customers often churn due to ignorance of existing features. Updates fix that by spotlighting what they’ve been missing.”

One key to consistently publishing product improvements is having an answer to the question: Who's responsible? Check out my post here for who could possibly own sharing updates, how to pick, and which team I'd recommend you pick: www.changebot.ai/blog/whos-responsible-for-customer-updates

“At small companies, leadership might do it by default—if they can’t, you need to assign a clear owner.”

“A three-year archive of consistent, customer-focused updates is your best defense when customers question your value.”

“A short demo video or annotated screenshot can convey a feature’s value far better than words alone.”