How AI savvy are you? On the second day of my Advent calendar I bring you the fun So You Think You Know AI for PR quiz. Are you an AI Super Hero powering your way to success with super human powers aided by AI or are you still lagging behind with Analog AI? purposefulrelations.com/ai-quiz/?utm...

On the eve of December it's now acceptable to mention Christmas and start opening the Advent calendars. Over the next 24 days I'm going to be offering a selection box of tips, ideas, reflections and predictions. Full versions on LinkedIn, summaries on your favourite platform.

A quick round-up of some of the feedback from Tuesday's launch by Purposeful Relations and 72Point of our Traditional Media’s Influence in the Age of AI and the Impact of Generative Relations and Communications white papers.

AI answers trusted more than social media influencers. Two new white papers from Purposeful Relations and 72Point cut through the AI answers, GEO/AEO hype to provide actionable insights for PR and comms professionals with insight from a poll of 5,000+ UK adults.

Golly gosh. Semrush has published a new 'AI Visibility Index' and Reddit is down 82%, Wikipedia 53%, Forbes up 44% and USnew up 137%. Piffle. If you're in PR or comms and want to avoid GEO hype then comment on my LinkedIn post to get the report we're publishing on Tuesday.

At the AMEC AI day summit and the news breaks that Getty Images has lost its copyright infringment case against Stability AI. What are the implications for other copyright owners and monitoring companies?

GEO (generative engine optimisation) is becoming critical to managing reputation and brand, but it's riddled with snake oil salesmen and hype. In this thoughtful article Converseon's Rob Key looks at the importance of keeping it ethical and effective.

Read this excellent interview with Simon Baugh, outgoing CEO of the UK Government Communication Service where Helen Dunne talks to him about why collaboration, innovation and skills are key to successful strategic communications.

One of the great things about AI today, compared to two years ago is hallucinations are rare. However, you need to be on guard as they still occur. This is a classic from Copilot which thinks my correct version of its name is wrong and tries to replace it with a hallucination!

Find out why new AI Growth Labs create opportunities and risks for PR and comms.

This is depressing. I'm editing a document to remove — em dashes (which I originally typed!) because naive folk will mistakenly think they are always a 'tell' for AI written content. They can indicate AI writing, but not always as AI uses them because people did originally.

PRWeek has published a survey with Boston University which it says provides the biggest insights into AI’s use in PR yet produced. I've analysed the results and article to provide some analysis and commentary.

MPs are using AI to write their speeches for the House of Commons and the governor of the Bank of England is using AI for his speeches. Are we destined to listen to robot overlords? Some practical analysis and thoughts.

The truth is trumped on Truth Social: The AI search engine on Donald Trump's 'Truth Social' has been providing its own selective version of the truth ...

Hertz AI usage hurts us: Hertz' AI algorithmic injustice penalising innocent consumers highlights dangers of getting AI wrong. Contact us to find out how your company should use AI so you don't make these mistakes. news.prfuturist.com/issues/114?m...

No 10 welcomes creators; Creators can be relevant not just to brands, but to corporate comms. However, opinions are divided - is this a clever way to engage the youth, or a scramble as this demographic slips away, coopting a tactic of right wing populism?

MIT research reveals many AI initiatives fall flat. Internal AI builds succeed only a third of the time, compared to 67% success for external solutions. Tools like ChatGPT excel for individuals, but not for businesses as they don't adapt to workflows. Shadow AI remains a big problem.

Amanda Sleight, Microsoft UK’s new head of public sector explains why AI is resetting the relationship between the state and the people it serves. We work with public sector bodies on helping them to understand and implement AI and use Copilot.

AI could make Rolls-Royce the UK's biggest firm, says its CEO. Mini-nuclear power stations (SMRs) are probably the best way to provide the energy needed by AI data centres. A few years ago I worked with Rolls-Royce lobbying for SMRs. AI wasn't one of our examples of what a single SMR could power.

PR Futurist is out: 📈 GPT-5 – what it means for PR and comms 🤯 What does McKinsey's AI adoption mean for consultants? 🤖 English MP creates an AI version of himself 🌬️ Samuel L Jackson stars in wind farm video 📺 AI indexes 15 years of TV news in under an hour 🗞️ NewsWhip acquired by Sprout Social

Yesterday's launch of GPT-5 was big news amongst the AI and tech geeks, but beyond the hype what does it mean for public relations, communications and corporate affairs professionals. Here's my first take analysis (human, not AI).

The AI future will be 10 times bigger than the Industrial Revolution is one of the quotes from this in-depth interview with Demis Hassabis, head of DeepMind, the UK company Google acquired to become its AI arm.

New research by Hays shows UK boards are half (29%) as likely to recommend staff use AI as US boards (59%). The UK also lags behind France (38%) and Ireland (36%). Just 37% of UK firms provide AI training. compared to 50% in the US. The EU AI Act makes AI literacy mandatory.

What does AI say about you? I've compared ChatGPT, Gemini, Copilot, Perplexity, Claude and Grok. Can you guess the best and worst?

I've analysed the Thomson Reuters Future of Professionals 2025 report on the legal, compliance, and financial sectors to identify transferable lessons and recommendations for public relations, communications and corporate affairs professionals.

AMEC Summit: Reputation, Reliability, Results – And Why PR Can’t Afford to Lag Behind in the Age of AI - my summary of the AMEC summit in Vienna in @provokemedia.com. www.provokemedia.com/latest/artic...

I've been talking a lot recently about how AI might be a renaissance of face-to-face interactions. As realistic digital twins can attend meetings or give online presentations, the value of face-to-face interaction at meetings, events and conferences will explode. Seems Mark Cuban thinks the same.

The moment you have all been waiting for, or should be if you are real public relations and communications professional who embraces measurement. I give you the AMEC Barcelona Principles 4.0 (launched in Vienna).

In an interview with Sky's Trevor Phillips, Peter Kyle, the Secretary of State for Science, Innovation and Technology, makes a powerful case about why people need to understand how AI works, which is why AI training for PR and comms professionals is essential.

Corporate law firm Shoosmiths has created a £1mn bonus pot that will be shared out amongst all staff, as long as they collectively used Microsoft 365 Copilot AI tool at least 1mn times this financial year. FT(£$€) www.ft.com/content/f8ca...

A study in a large consulting firm found that the rating that managers gave to briefs done with ChatGPT was nearly 10 per cent higher than for those done by mere humans. FT(£$€)

The alarming finding from Global Alliance's report on AI and comms is the failure of PR and comms to provide leadership around AI. Six in 10 have no leadership role in AI activities and just one in 10 are taking a leadership role in AI governance and strategy.

Final Reminder - Sign up for today's webinar on Microsoft Copilot for PR, comms and corporate affairs. It's part of Folgate Advisors's AI Month. events.teams.microsoft.com/event/dbe8d5...

Still time to register for tomorrow's webinar on how PR, comms and corporate affairs professionals can use and benefit from Microsoft 365 Copilot. It's part of Folgate Advisor's AI Month. Sign up now events.teams.microsoft.com/event/dbe8d5...

Our second panel of day two at the Davos Communications Summit. Catherine Hernandez-Blades moderates a panel on Strategic Communication and Crisis Management in the Modern Market. #wcfasummit #PRSummit #davossummit

The UK Government Communication Service is at the forefront of adopting AI for comms. It has built GCS Assist, it's own AI tool. Today it released the open source code. This is a huge opportunity for PR and comms. We can help.

I'm amused at the furore around technology secretary Peter Kyle's use of ChatGPT. Surely it would be more shocking if he and his team weren't using AI more extensively?

Interesting webinar about AI, public diplomacy and strategic narrative on 25 March. Professors Ben O’Loughlin and Alister Miskimmon will discuss their chapter in host Sean Aday's (George Washington University) new Handbook of Public Diplomacy.

My first Sora AI video showing PR Futurist rolling off the printing presses, ready for you to read on Monday. Tried multiple prompts and this was the least worst. Sign-up to read the PR Futurist newsletter to find out more about it on Monday. news.prfuturist.com/

If you haven't tried 'deep thinking' on AI it just got easier (and cheaper!) as Microsoft has just announced free unlimited access to 'Think Deeper' in Copilot, and to voice mode.

Executives at large US companies are displaying more optimism because of AI. Investors are using AI to analyse both words and speech for patterns like hesitations and micro-tremors. #AIinPR

French AI Mistral has launched Mistral Saba, a tweaked language model designed for Middle Eastern and select South Asian regions. It's good to see a major LLM recognising the need for localised AI customised for specific cultures and languages.

Today's PR Futurist looks at: 📕 UK government's AI Playbook 💷 PRCA NewBizFest25 🏴‍☠️ Why do people smuggle AI into work? 💯 World's top 100 most influential PR tech leaders 👩‍⚖️ IoIC AI ethics charter 🔍 AI to research journalists 👨‍⚖️ Law firm's Dumb and Dumber AI

You've seen the DeepSeek hype. But what's the reality? I'm part of a panel of experts put together by Cyabra to uncover how DeepSeek is reshaping the AI threat landscape and how it affects you. It's 6pm UK 1pm EST. us02web.zoom.us/webinar/regi...

The UK government has just launched its AI Playbook to provide departments and public sector organisations with accessible technical guidance on the safe and effective use of AI. We'll be incorporating it into our work with public sector clients and analysing how it can apply to the private sector.

Have you read the latest PR Futurist. A quick video about what's in the latest issue and how it often gets an open rate of 47%, way better than the industry average of 29%. That should tell you something. 😀 Subscribe at news.prfuturist.com/

Sneak peak of tomorrow's PR Futurist. Subscribe now to find out about: 💊 Will you take the red pill or the blue pill? 💷 Impact of AI on consultants 🏔️ AI sustainability ⚖️ AI Sir Humphrey 🔥 Top crises of 2024 news.prfuturist.com/

Chinese AI DeepSeek has gone from zero to hero in the last week as its deep reasoning AI model outperformed the better-known American models. But what about its approach to censorship. I asked DeepSeek about the Uyghurs and this is what I discovered.

Parlex, is a UK government experimental AI tool. It analyses parliamentary debate contributions by MPs/peers to gauge their sentiment about new policies. It's a great example of using AI for corporate affairs. It would be even more powerful with media coverage, think tank articles and other data.

AI adoption isn't just by people specifically using AI apps and tools, but by AI being integrated into every day actions. More than four million people in the UK using Samsung Galaxy AI tools and Samsung has ambitious plans to extend this.