The Index
@theindexmedia.bsky.social
đ¤ 814
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Notes on tech + culture + politics. Created by
@joanwestenberg.com
https://theindex.media/
A failed demo means the tech is real enough to break. A perfect video means nothing.
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Meta Bombed. Apple Chickened Out.
Metaâs Chaos Tells the Truth. Appleâs Cinema Tells Us Nothing.
https://www.theindex.media/p/meta-bombed-apple-chickened-out
5 days ago
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Colin Powell warned Bush: âYou break it, you bought it.â Thatâs the real rule of AI. Deploy it in your workflows, and you inherit every hallucination, bias, and failure. The vendors can walk away. You canât.
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The Pottery Barn Rule of AI
You Break It, You Bought It
https://www.theindex.media/p/the-pottery-barn-rule-of-ai
6 days ago
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Kennedy wasnât cut down by the Soviets or the mob. He was cut down by a drifter with a rifle. That fragility is unbearable - so we invent cabals to feel safe.
www.theindex.media/p/the-random...
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The Random Nut Theory of History
Conspiracy is Comfort. Randomness is Terror.
https://www.theindex.media/p/the-random-nut-theory-of-history
14 days ago
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Apple survived Steve Jobs. Microsoft thrived after Gates. If Tesla canât survive Musk, maybe it deserves its decline.
www.theindex.media/p/a-trillion...
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A Trillion-Dollar Joke
The Fragility of Fealty
https://www.theindex.media/p/a-trillion-dollar-joke
16 days ago
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Freemium is broken. Obsidian shows a better way: give the burger away, sell the fries. The base app is complete. The business is optional services. Trust compounds. Adoption explodes. Everyone wins.
www.theindex.media/p/the-fries-...
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The Fries-With-That Software Model
Give Away the Burger. Charge for the Fries.
https://www.theindex.media/p/the-fries-with-that-software-model
16 days ago
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AI browsers are like indie bands. Loved by enthusiasts. Ignored by the masses. And they donât move the charts.
www.theindex.media/p/the-ai-bro...
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The AI Browser Wars Don't Matter
Why No One Will Switch to an AI Browser
https://www.theindex.media/p/the-ai-browser-wars-don-t-matter
20 days ago
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Around 2010, culture stopped being made for people. It started being made for algorithms. A short history of how the feed rewired art đ§ľ
www.theindex.media/p/why-pop-cu...
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Why Pop Culture is Created for the Machine
The Index Plus
https://www.theindex.media/p/why-pop-culture-is-created-for-the-machine
25 days ago
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Every aggregator promised neutrality. Google: relevance. Amazon: convenience. Apple: curation. Facebook: reach. Once scale is won, neutrality collapses into extraction. That collapse = the end of the aggregator illusion.
www.theindex.media/p/aggregatio...
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Aggregation Theory After Aggregation
What Breaks When Everything Is an Aggregator?
https://www.theindex.media/p/aggregation-theory-after-aggregation
27 days ago
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Swift has cultural gravity. Kelce has Americaâs biggest sport. Instagram has global distribution. Put them together â orders of scale the rest of us canât imagine.
www.theindex.media/p/notes-on-s...
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Notes on Swift, Kelce, and Scale
The Index Plus
https://www.theindex.media/p/notes-on-swift-kelce-and-scale-c8358be9683f98aa
about 1 month ago
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Critics hope a bubble burst means the end of AI. History says otherwise. Bubbles kill firms, not technologies.
www.theindex.media/p/why-ai-wil...
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Why AI Will Outlast the Bubble
Members Only
https://www.theindex.media/p/why-ai-will-outlast-the-bubble-8d677facc93383b4
about 1 month ago
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The gravitational pull of network effects has intensified at the top. The comfortable middle, the natural landing place for products with a loyal but non-universal audience, is being squeezed out of existence.
www.theindex.media/p/the-collap...
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The Collapse of the Middle
The Dispatch
https://www.theindex.media/p/the-collapse-of-the-middle-867066ff5f2ea0d8
about 2 months ago
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Perplexity offering $34.5 billion for Chrome is like showing up at to an auction for the Biltmore Estate with Chuck E. Cheese tokens and an IOU.
www.theindex.media/p/perplexity...
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Perplexity's Chrome Bid is a $34.5 Billion Publicity Stunt
The Economics of Attention
https://www.theindex.media/p/perplexity-s-chrome-bid-is-a-34-5-billion-publicity-stunt-5b70ae516766912b
about 2 months ago
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Copilot is the crown jewel. GitHub is the distribution channel. Developers are the training data.
www.theindex.media/p/github-s-n...
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GitHubâs Neutrality Is Over
CoreAIâs Takeover Means Every Commit Is Now Part of Microsoftâs AI War Chest
https://www.theindex.media/p/github-s-neutrality-is-over-ae97e9dfba287225
about 2 months ago
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You can argue with data. You can question methods. But when the government starts firing people for publishing inconvenient truths, itâs no longer about statistics. Itâs about power.
www.theindex.media/p/the-future...
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The Future Is Certain. Itâs the Past That Keeps Changing.
Trump Didnât Like the Numbers. So He Fired the Referee.
https://www.theindex.media/p/the-future-is-certain-it-s-the-past-that-keeps-changing-2b5e37a274392b21
about 2 months ago
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We tend to think of bureaucrats as bit players. But a nation with no credible statistics cannot know itself. It drifts. It improvises. It guesses. Over time, it forgets how to tell the difference between measurement and mood.
www.theindex.media/p/the-future...
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The Future Is Certain. Itâs the Past That Keeps Changing.
Trump Didnât Like the Numbers. So He Fired the Referee.
https://www.theindex.media/p/the-future-is-certain-it-s-the-past-that-keeps-changing-2b5e37a274392b21
about 2 months ago
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Winston Churchill, after being outmaneuvered at Yalta, warned that feeding the crocodile does not guarantee it will eat you last. In the current case, the EU has fed the crocodile and called it diplomacy.
www.theindex.media/p/the-crocod...
2 months ago
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This is Trump's conundrum: Once people become convinced that something is being hidden, evidence to the contrary simply confirms the concealment. The logic becomes circular: any lack of evidence is the evidence.
www.theindex.media/p/jeffrey-ep...
2 months ago
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The problem isnât just that Jubilee fails to change minds. Itâs that it convinces people they are learning, when what they are actually doing is binge-watching ideologies collide.
www.theindex.media/p/jubilee-is...
2 months ago
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The Jacobins began by purging monarchists. Then they purged Girondins. Then they purged their own. Robespierre, the architect of the Terror, died by the same guillotine he praised. Because once you've built a political project on the righteousness of purity, you're next.
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Purity Tests Scale Badly
On the Fragility of Ideological Coalitions
https://www.theindex.media/p/purity-tests-scale-badly-fd120fca40b32ec4
2 months ago
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There is a reason liberty requires courage. Because it forces you to inhabit a world in which you are not always in control. Where your deepest convictions can be mocked, your values criticized, your institutions doubted. Some interpret this as a bug. Some, as a feature. The feature.
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Liberty Is the Right to Be Wrong
The Index: Members Only
https://www.theindex.media/p/liberty-is-the-right-to-be-wrong-187483bb51d5a521
3 months ago
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The loudest critics of liberal democracy are often the safest inside it: they have strong passports, secure accounts, and protected dissent. Thatâs how we get TikToks praising Stalin, monarchy-core YouTubers, and fascist subreddits thirsting for uniforms and vibes.
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Nobody Has More Contempt for Liberal Democracy Than People Who've Never Lived Without It
The Luxury of Disdain
https://www.theindex.media/p/nobody-has-more-contempt-for-liberal-democracy-than-people-who-ve-never-lived-without-it-e6d712655e6
3 months ago
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You canât enforce purity at scale without turning discourse into a punishment machine. You stop building coalitions and start building inquisitions. And because scale requires strangers, and strangers always disagree about something, your coalition collapses under the weight of its expectations.
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Purity Tests Scale Badly
On the Fragility of Ideological Coalitions
https://www.theindex.media/p/purity-tests-scale-badly-fd120fca40b32ec4
3 months ago
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You can't claim your non-vote was a 'meaningful political statement' and then insist it bears no responsibility for the outcome. Either your vote matters or it doesn't. There is no moral authority without moral responsibility.
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You Canât Abstain from Consequences
Voting Is Optional. Accountability Isnât.
https://www.theindex.media/p/you-can-t-abstain-from-consequences-90bf242e0eb29471
3 months ago
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You donât have to love Biden. But pretending Trump and Biden are the same is like saying a smoke alarm and a house fire are âboth annoying.â
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No, Biden and Trump Are Not the Same
The Real Danger of Cynical Equivalence
https://www.theindex.media/p/no-biden-and-trump-are-not-the-same-88f89308e9de760d
3 months ago
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Remember when saying "Democrats and Republicans are identical" made you sound smart at parties? Pepperidge Farm remembers. So does everyone watching Trump's purges.
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No, Biden and Trump Are Not the Same
The Real Danger of Cynical Equivalence
https://www.theindex.media/p/no-biden-and-trump-are-not-the-same-88f89308e9de760d
3 months ago
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No one rules the world cleanly. And anyone who tells you otherwise is either lying. Or campaigning.
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The Incompatibility of Power and Moral Heroism
The Fantasy of the Good Emperor
https://www.theindex.media/p/the-incompatibility-of-power-and-moral-heroism-4e5db5f2a14ebb82
3 months ago
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Most institutional failures aren't conspiracies; they're emergent properties of incentive structures where no individual is acting irrationally, yet the collective outcome is insane.
3 months ago
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If you can sell a Substack about how broken the system is, thatâs the system working.
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Nobody Has More Contempt for Liberal Democracy Than People Who've Never Lived Without It
The Luxury of Disdain
https://www.theindex.media/p/nobody-has-more-contempt-for-liberal-democracy-than-people-who-ve-never-lived-without-it-e6d712655e6
3 months ago
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To be born in a liberal democracy is to inherit a paradox: the freedom to denounce the very system that grants you the freedom to denounce it.
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Nobody Has More Contempt for Liberal Democracy Than People Who've Never Lived Without It
The Luxury of Disdain
https://www.theindex.media/p/nobody-has-more-contempt-for-liberal-democracy-than-people-who-ve-never-lived-without-it-e6d712655e6
3 months ago
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Nobody has more contempt for liberal democracy than people who've never lived without it.
3 months ago
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The West cycles through figures like Obama, Macron, Trudeau etc as if auditioning them for the role of secular messiah. We elevate them, then punish them for being what we always should have known they would be: Flawed.
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The Incompatibility of Power and Moral Heroism
The Fantasy of the Good Emperor
https://www.theindex.media/p/the-incompatibility-of-power-and-moral-heroism-4e5db5f2a14ebb82?modal=content_gate
3 months ago
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Conservatism once meant preserving a hearth. Now it means preserving a hedge fund.
3 months ago
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You will never understand American politics if you think âfreedomâ means the same thing to everyone. To some, itâs liberty. To others, itâs impunity.
3 months ago
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John McCain was the last Republican who understood politics as tragedy, not grievance.
3 months ago
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Modern democracies want a secular messiah. What they get is a manager of damage. This episode explains why leadership always curdles into compromise - and why the moral work that matters is smaller than you think.
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The Myth of the Moral Leader
Throughout history, societies have yearned for the ideal of a righteous ruler, a philosopher king, or a benevolent emperor. However, these figures are rare, almost mythical. Modern democracies seek a different kind of idealâa selfless technocrat elected by an enlightened public. Yet, every large-scale leader inevitably becomes entangled in morally compromising decisions. Power requires navigating complex, often unethical decisions that leave no room for moral purity. This video examines how institutions elevate operators over saints, the inherent corruption that comes with power, and the importance of local moral action over grand leadership. It argues for understanding leadership as balancing damage, rather than seeking an impossible moral paragon. 00:00 The Myth of the Righteous Ruler 00:25 Modern Democracies and the Secular Messiah 00:54 The Nature of Power and Moral Compromise 01:21 Historical Figures: Heroes or Villains? 01:44 The Inescapable Reality of Collateral Harm 02:55 The Selection Process and Moral Mutation 03:52...
https://www.youtube.com/watch?v=MmcQw30cQDU
3 months ago
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Every âred lineâ in geopolitics is just a line someone hasnât crossed yet. We keep being surprised when the line moves. Maybe the surprise is the constant.
3 months ago
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The moral figure rarely makes it to the inner circle. The ones who do can keep a secret, take a hit, and smile for the cameras.
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The Myth of the Moral Leader
Throughout history, societies have yearned for the ideal of a righteous ruler, a philosopher king, or a benevolent emperor. However, these figures are rare, almost mythical. Modern democracies seek a different kind of idealâa selfless technocrat elected by an enlightened public. Yet, every large-scale leader inevitably becomes entangled in morally compromising decisions. Power requires navigating complex, often unethical decisions that leave no room for moral purity. This video examines how institutions elevate operators over saints, the inherent corruption that comes with power, and the importance of local moral action over grand leadership. It argues for understanding leadership as balancing damage, rather than seeking an impossible moral paragon. 00:00 The Myth of the Righteous Ruler 00:25 Modern Democracies and the Secular Messiah 00:54 The Nature of Power and Moral Compromise 01:21 Historical Figures: Heroes or Villains? 01:44 The Inescapable Reality of Collateral Harm 02:55 The Selection Process and Moral Mutation 03:52...
https://www.youtube.com/watch?v=MmcQw30cQDU
3 months ago
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Presidents rarely govern from principle. They govern from pressure. The moral calculus changes when the briefings start.
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The Incompatibility of Power and Moral Heroism
The Fantasy of the Good Emperor
https://www.theindex.media/p/the-incompatibility-of-power-and-moral-heroism-4e5db5f2a14ebb82
3 months ago
0
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War is not a morality play. It is not written in the language of heroes and villains. It is a deplorable bureaucratic process, a strategic wager, and a human disaster. Iran may not be Iraq. But America, still, may be America. And thatâs what should worry you most.
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Iran Is Not Iraq. But America Is Still America.
When the Threat Is Real but the Architects Are Pathological, What Does Restraint Look Like?
https://www.theindex.media/p/iran-is-not-iraq-but-america-is-still-america-b0f4
3 months ago
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Prediction markets gave Democrats a 55% chance in 2022. Pollsters said 40%. The polls were wrong. The bets were right.
www.theindex.media/p/what-if-th...
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What If the Market Is a Better Pollster Than Democracy?
The clearest signals donât come from voters - they come from volatility.
https://www.theindex.media/p/what-if-the-market-is-a-better-pollster-than-democracy
3 months ago
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The American state survives on three things: ⢠The dollar (still trusted) ⢠The myth (still sacred) ⢠The interface (still responsive) None of those require actual state capacity. Just the simulation of it.
www.theindex.media/america-is-a...
4 months ago
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We have arrived at a moment where the description of cruelty is more controversial than the cruelty itself. This is not a neutral imbalance. It is a structural one. And it is being exploited.
www.theindex.media/theres-no-ci...
4 months ago
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The climate crisis has become a narrative crisis. We reach for redemption arcs: breakthroughs, prodigies, miraculous fungi. But this is not a story with a hero. Itâs a system with no brakes.
www.theindex.media/the-climate-...
4 months ago
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You didnât âburn out.â You adapted. To a political system that treats belief like a consumable and optimism like a liability.
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The Market for Hope Is in Recession
Why the most adaptive ideology of the 21st century builds nothing and changes nothing.
https://www.theindex.media/the-market-for-hope-is-in-recession/
4 months ago
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The collapse of trust in modern governance didnât happen because people stopped caring. It happened because they did care - for decades - and saw how little it mattered. Cynicism isnât an attitude. Itâs a scar.
4 months ago
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The more public health works, the more people think they donât need it. Thatâs how anti-vaxx became a luxury belief: Safety becomes ambient, and ambience invites sabotage.
www.theindex.media/the-herd-imm...
4 months ago
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Air raid sirens over Kyiv. Bodies in Odesa. Trump delays tariffs, talks about tanks, shrugs at Putin. American deterrence, reduced to vibes and vanity.
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Air-Raid Sirens and Sound Bites
As Ukraine suffers its worst bombardment yet, Trump complains about socks and semiconductor supply.
https://www.theindex.media/air-raid-sirens-and-sound-bites/
4 months ago
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Ross Douthat turned âInteresting Timesâ into a complimentary transcription service for fascism. When your âinterviewâ reads like a campaign brochure, youâre not a journalistâyouâre a publicist.
www.theindex.media/the-soft-sel...
4 months ago
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Itâs not just that Trump officials donât know how government works. Itâs that they think you are the fool for expecting them to.
www.theindex.media/the-unlearni...
4 months ago
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Trump uses antisemitism the way he uses religion, patriotism, and the law: To silence his critics and empower his base. Nothing more.
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Trumpâs Selective Antisemitism
Trumpâs double game is about dominance, not protection
https://www.theindex.media/trumps-selective-antisemitism/
4 months ago
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