Many thanks to Orange 142 for having me on their show! It was a great to introduce RPE Origin to their listeners and to talk about where the email landscape is today. Check it out here: Youtube: bit.ly/46yi7EB Spotify: bit.ly/4gW9Gb7 #emailmarketing

I don't like "Batch and Blast" as an email strategy, but we have to accept that for some email marketers, that's all that's achievable given their means and resources. The rest of us, though, should aim higher. bit.ly/4ah0GZ4 #emailmarketing #emailtips #emailgeeks

October 1st is nearly here and with it the proper start of the lead up to holiday season. Now's the time to get organized. Here's some advice to help with acquisition, onboarding and more: bit.ly/465Cqcl #emailmarketing #emailtips #emailgeeks

Some folks understandably fear that if they document their processes, they'll give away the "secret sauce" and make themselves valuable. But the consequences of something happening and key knowledge being lost can be devastating. bit.ly/47lcUSJ #emailmarketing

I mentioned yesterday about how email's a tech-based channel, and that's true. But it doesn't matter how good your tech is if what you put out is bland and unappealing! Fortunately, Evan Diaz has some advice on best design practices. bit.ly/4pnKyxL #emailmarketing #emailtips #emaildesign

Design and copy matter in email, yes, but we're a technology-based channel, fueled by data. As we move into the holiday season, my colleague, Jeremy Grecco, has this advice to share on harnessing these for greater ROI. bit.ly/41OZF9i #emailmarketing #emailstrategy

Is it too early to make Halloween references? Of course not. Zombies are the perfect horror apocalypse for any time of year! But on that note, if you were to get eaten by zombies today, could your team pick up the slack? bit.ly/47lcUSJ #emailmarketing #emailtips #digitalmarketing

Christmas in September? Maybe not. But this free gift of our latest White Paper wouldn't be worth saving till December 25th. Full of the latest expert insights to give you a head start ahead of your holiday marketing, get it free!. bit.ly/3KhO0JV #emailmarketing #emailtips #emailstrategy

Often, it's the basics where the greatest gains are made in an email programme. Have you gone over your onboarding recently? Have you segmented your client list this year? How are your templates doing? Do you even *have* a template? bit.ly/44bEzE7 #emailtips

The fine folks running Martech Conference have kindly sent me a little promo image to share ahead of me joining them next week! Here's the link to my event: bit.ly/3VewsAR And sign up for your free pass here - : bit.ly/47FCYrS See you there! #martech #emailmarketing #emailevents

For email marketers, it can feel like a rejection when someone wants to unsubscribe from our list. But in truth, our messages are often just mistargeted at the wrong people or going to clients who've moved away from what we can offer. bit.ly/3H8qE27 #emailmarketing

I'll be part of a panel at Martech Agenda later this month talking about where you can find sources of extra data you might already have. Here's an older article I wrote for a starting point: bit.ly/3iVEzjG #emailmarketing #emailstrategy #emailtips

Everyone's making their plans for the holiday season right now. So why not make a plan to learn from them? Here's a quick guide to setting up a little conspiracy to let you spy on the competition's best tricks! bit.ly/3kGCPex #emailmarketing #emailtips

When will you sort out your marketing problems? "I'll find the time" Sure you would, if time grew on trees (it doesn't). You want time to make progress? You'll need to make it. Here's what I do: bit.ly/3Qw61DQ #emailmarketing #emailtips #emailgeeks

Every email with a customer is a transaction, building equity in your relationship. So before you sent that email, consider whether your email is adding to that store, or if it's taking. bit.ly/35dd7cI #emailmarketing #emailtips #emailstrategy

Speaking humbly as CEO of a team of email experts, it takes time to assemble, nurture, train and teach discipline to a new puppy. Also, a team of email experts. So why not hire someone else's if you're not there yet? bit.ly/3M9n38L #emailmarketing #emailtips

It's just over two weeks until I'll be speaking at the upcoming martechismktg conference! With all the thought leaders coming together on Wednesday, 17th, it'll be a great day for catching up on the latest insights. bit.ly/4fPriVw #martech #emailmarketing

For many of us, when we score a win in our programs we go with it and never check ant test to see if the result was valid. This makes us vulnerable to our "big win" being a blip or coincidence, rather than a sound strategy to build on. bit.ly/40LsfIt #emailtips

Real thought leaders don't hide themselves away, hoarding knowledge like some hermit-guru in some isolated mountain cave. They're out there, sharing their knowledge and ideas freely for the benefit of all. bit.ly/3wU4Ymr #emailmarketing #emailtips #emailgeeks

Tick tock! 🕰️ School's almost here! Except where it's already started. In that case, this might be too late. But if it hasn't started near you yet, here's some last-minute advice to help with your back-to-school marketing bit.ly/3JzA1yP

If the zombies got you, could your team carry on without you? 🧟‍♂️ Proper documentation is the difference between the team that pulls through despite adversity and a horror story. bit.ly/47lcUSJ #emailmarketing #digitalmarketing #emailstrategy

You, O' email marketing lead of course see the big picture! The master plan! The grand vision! But do your people? If your team understands how it all fits together, they can better make sure their contributions fit into the whole. bit.ly/3M9n38L #emailmarketing

If you're not aware, the "Holiday Code Freeze" is the period of time, over the holidays when a business absolutely can't afford tech problems and stops any non-essential updates Jeremy Grecco has some advice on planning ahead for the season bit.ly/45wycdp #emailmarketing #emailtips #emailgeeks

You can't guarantee email recipients will see the images in your email, but they'll almost always see the text. That's why it's so crucial not to give in to the temptation of an image-only email. Also they're just a bad idea. bit.ly/4073O8i #emailmarketing

Having a plan is important, whether that's planning an email campaign or transporting 100 pounds of Poodle across four states in a car. 🐶 Whether adopting dogs or automations, you're gonna want to be prepared bit.ly/4mTl1dA #emailmarketing #igotanewdog #emailtips

As an email marketer, it's pretty common to be the most valuable channel for your business just by virture of how direct your access is to your customers. So when the talk turns to AI, make sure you have a seat at the table. bit.ly/3Wb9ziU #emailmarketing

Quiet Tuesday in email land? Ha! Probably not! But if you've a moment here's a quick 5 minute audit plan you can use to help make sure things are ticking along well. bit.ly/3ucmS5b #emailmarketing #emailtips #emailgeeks

The summer break is coming to an end for schools and colleges. 🎓 If your target market is students and their parents, here's a little free advice on how you can get your message over and earn some of those new term sales! bit.ly/45a8fBA #emailmarketing #emailtips

Back in the dial-up days of yore, we realized image-only emails were a bad idea. Nobody was gonna spend a morning downloading a massive 1MB image. But there were other reasons too, and even with our modern fibre and our 5Gs, they still hold weight. bit.ly/3I5usTf #emailmarketing

Is your data even valid? Whether old data, cheap data, or old, cheap, *bad* data, if you can't trust it's origin, it's no good to you. Something to consider when planning your next campaign. bit.ly/3HHXGqW #emailmarketing #emailstrategy #emailtips

Holiday season might seem like a yearly nightmare in waiting to some frames of mind, but now's the time to prepare. Don't be caught out when your tech team and managers decide to lock down their code for the season. bit.ly/45wycdp #emailmarketing #emailtips #digitalmarketing

Martech's back September 17th! Clear the date, register free and look forward to a day of marketing excellence! And I'm not just saying that because I'm speaking. Well, not just saying because I'm speaking. Okay, maybe a bit... 😳 bit.ly/3Ui2Vpr #martech #emailevents #emailmarketing

Have you checked your onboarding program lately? It's worth checking to make sure your emails look good on today's devices. I still occasionally come across companies that haven't even adapted their stuff to mobile! Oof. bit.ly/3p5WEOi #emailmarketing #emailtips #digitalmarketing

Partnering up with an agency can supercharge your path to achieving your goals, but your partner has to be the right fit for your organization. If not? Well, it's not going to work out... bit.ly/3BByfUv #emailmarketing #emailtips #emailgeeks

Two teams you should keep tabs on in your company: Sales: They know what your customers are asking for. Customer Support: They know what problems your customers are having. Let their input help shape your message. 👍 bit.ly/3tMoUqE #emailmarketing #emailtips

I saw a comment about slushy's the other day that said the machine where they worked never got cleaned. Gross! Hygiene matters. Email list hygiene matters too mind. I wouldn't want to touch a list without it. bit.ly/4iQznsU #emailmarketing #emailtips #emailgeeks

I'll be at an ANA event next week in Florida where AI is very much on the agenda. It's the new big shiny these days, with every month seeming to offer a new twist. But don't let the shiny dazzle you - you don't have time for it! bit.ly/2WTwhQs #emailmarketing

Do you know where your marketing revenue is coming from? What words, which emails, which *data* is driving your conversions? If not, that's dangerous. Dangerous for your job. For your department. Even your company. bit.ly/3UPtBio #digitalmarketing #emailstrategy #emailtips

You can only work with what you've got - until you get better! If your order systems aren't hooked up to your email systems, make sure your automation takes account of those limitations. bit.ly/472AVKa #emailstrategy #emailmarketing #emailgeeks

Learning from others is key in the email field. You won't have time to just figure it all out for yourself. So have the humility to accept others have things to teach you, and the magnanmity to share what you learn with those who come next. bit.ly/3XgUGeh #emailtips #emailmarketing #emailgeeks

The fine folks at Stripo put together a summary of my conversation with Volodymyr Kreshchenko earlier this month. It was great to talk email design in 2025 with him - Here's the article for your perusal bit.ly/44lsATK #emailmarketing #emaildesign #emailgeeks

We're properly heading into the summer lull season, and that makes now a great time to go over the basics of your email program and make sure everything's still fit for purpose. Here's what I'd do: bit.ly/3p5WEOi #emailmarketing #emailtips #emailgeeks

I hope you got your nominations in for the ANA's, upcoming Email Excellence Committee awards. It's an exciting privilege to be there presenting the awards when they're announced on the 17th July!~ See you in Newport Beach! bit.ly/4dYXPaF #emailawards #emailevents

During this tumultuous time in email, you can't afford to be humble. Shout your successes to the decision-makers in your company. Show them your value and get a seat at the table. Out of sight is out of mind. And that's fatal. bit.ly/43KIfMh #emailmarketing #emailgeeks #emailtips

Every email to your client is a conversation - so make sure it's one worth having! Poorly designed emails lower the value of your brand in your recipients' minds edging them closer to that unsubscribe button. bit.ly/3nb3ocF #emailmarketing #emaildesign #emailstrategy

My friend and colleague John Caldwell's been writing a series about image-only emails that takes a historical perspective you only get when you've been in email nearly 30 years. Part 1: bit.ly/3Hfv65a Part 2: bit.ly/4kNTB8k Part 3: bit.ly/4nfwLYW

If you were on holiday on Friday, you might have missed my new article about... how to take a holiday. A stress-free holiday. Point is, with a bit of prep you can put down the laptop, pick up the pina colada and get the rest you deserve. bit.ly/3Gjaoky #emailtips

Today's the last day to get those nominations in for the ANA's Email Excellence Committee's Email Marketer of the Year and their Lifetime Achievement Award. Got someone to nominate? Do it. Do it NOW! Here's the link: bit.ly/3FN7gxi Good Luck, Candidates! ☘️

Everyone needs a vacation email marketer, and you're no different! 😎 You might worry everything will go wrong in your absence but do it properly and things will run smoothly until you get back. Here's my plan: bit.ly/3Gjaoky #emailmarketing #emailtips #emailgeeks

Some companies find that transactional emails are a huge earner for them It's worth going through your email set and making sure your messages and templates are providing opportunities for suitable cross sale. bit.ly/3p5WEOi #emailmarketing #emailtips #emailgeeks