Swayable's James Slezak and The Drum’s Kendra Barnett sat down at Advertising Week New York to discuss why evidence-based approaches are transforming marketing—and what’s holding some teams back. Watch below to learn more. Interested in the full session? insights.swayable.com/advertising-...

How do brands prove their creative drives results? At Advertising Week NYC, Swayable's James Slezak and The Drum’s Associate Editor Kendra Barnett tackled this question head-on. Missed the session? Check out highlights below. Interested in the full session? insights.swayable.com/advertising-...

Pumpkin spice lattés are winning in all battleground states And have so far committed zero felonies www.swayable.com/tests/tracke...

happy web summit to all who celebrate!! www.youtube.com/watch?v=ZZHK...

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