A famous author once wrote, "Discounting* is in the eye of the beholder" and by "beholder" she meant "developers." It's easier now on @steampowered.com to see monetary impact of each discount: store.steampowered.com/news/group/4... *ok by 'discounting' she meant 'beauty' but you get the idea.

1/3: Us: "It's almost never too early to set up your Coming Soon page on @steampowered.com " Some developers:

Discounting on @steampowered.com can take on a plethora* of different forms: -Steam themed fests -Steam Seasonal Sales -Third Party Events -Run your own custom discounts More in our documentation: partner.steamgames.com/doc/marketin... *Yes, we used a thesaurus.

Wider (up to 1200px!), responsive @steampowered.com Store pages are now in beta! This allows for bigger screenshots and trailers, more room for written descriptions, and it still scales down properly for smaller screens. Read more here: store.steampowered.com/news/group/4...

When it comes to marketing your game, don't forget to give your players easy ways to evangelize it to others. Example: Opportunities in @steampowered.com Workshop for players to create their own content around your game: partner.steamgames.com/doc/features... Vaguely-related GIF:

Participating in @steampowered.com Next Fest is a big part of many dev's launch plans. Why? How should you approach it? Where can you find this cat's jaunty hat? Watch our latest developer Q&A for all the answers (except that last one; ask Biscuit) youtu.be/ohmeO7uge-s

The Steam Team has developer tips on our YouTube channel! Check out our new playlist with videos about: 😎Testing your game on @steampowered.com 😎Early Access 😎Steam Branches 😎Rich Presence And more! www.youtube.com/playlist?lis...

(1/2) Biscuit's back with a friendly* tip on how to look at wishlists for your game on @steampowered.com . Yes, they can indicate potential success; but there is NOT a magical number to hit for it (or for featuring). *as 'friendly' as you can be as a snarky cat.

ICYMI: we've just announced the Steam schedule for the first half of 2026, including new Fests, the timing for the Spring Sale, and the Feb. edition of Next Fest. Read more here: steamcommunity.com/groups/steam...

You're a developer. You want your games to be easily discovered by players who will love them. You're a player. You want to find games you like more easily. So we're making it easier. A new @steampowered.com Store menu has entered the (BETA) chat: store.steampowered.com/news/app/593...

Earlier this year, @steampowered.com started work to make it easier for players to find games with accessibility features. If you haven't yet, take a look at our documentation highlighting how you can display accessibility options your game supports: partner.steamgames.com/doc/accessib...

Looking to reach more players on @steampowered.com ? Yosef, one of our Steam engineers, shares insights on how using Rich Presence can help: youtu.be/PzRQuNF6NZo

Have you set up your game with Depots and Packs? One of our @steampowered.com engineers (Aaron) explains in this quick video how it can help your players more quickly download and update your game. youtu.be/903uvSI7-oc

Steam Branches (Betas) can be a helpful part of your development workflow. Aaron, one of our @steampowered.com engineers, explains how in this short video: youtu.be/zcyBOH4pnR8 (We really do mean short, it's less than 4 minutes!)

Last week, we shared a link to one of our dev talks on testing your game on @steampowered.com . We're dropping* another one today: Alden with the Steam team sharing best practices on approaching Early Access on the platform: youtu.be/qNYkK1tEK-c *Was this a cool way to say it? No? GAH.

NEW CONTENT ALERT: Did you know* we have a YouTube channel, and release (what we hope is) helpful content on the regular-ish? FOR EXAMPLE: Erik has this brand new video all about testing your game on @steampowered.com : youtu.be/f68bG6YF410 *Oh, you did? Come on over, then!

Thanks #BICFestival for hosting the developer roundtable yesterday, we always love opportunities to answer ?s from developers all over the world, & loved connecting with devs in S. Korea. A common question? @steamdeck.com compat (docs here⬇️) partner.steamgames.com/doc/steamdec...

Did you know: We do trailers for @steampowered.com fests and sales, and try to pick a wide variety of games to show each time? And sometimes we rap? But probably sound like your mom* trying to be cool? www.youtube.com/watch?v=EFf1... *not a 'your mom' joke

New to @steampowered.com Next Fest, and pontificating potentially participating*? We often post dev Q&As about them: www.youtube.com/watch?v=LOIr... *it's giving Peter Piper Picked a Peck of Pickled Peppers **A 'peck' = 1/4 of a bushel. ***1/4 of a bushel = 8 quarts ****8 quartets = 2 gallons

We get asked some version of this question a lot: "what is the most popular genre on @steampowered.com right now, so that I can make a game that fits?" Steam is a global platform with players who love ALL kinds of genres, so our advice is: don't follow trends, just make a great game.

The June edition of Steam Next Fest is on this week. If you have a demo and aren't participating, you are: A- Never going to be in a Next Fest, or: B- Never going to give up: we have 3 Next Fests a year (this guy has the right idea: www.youtube.com/watch?v=dQw4...) @steampowered.com #SteamNextFest

Remember Biscuit, the cat trying to launch his first game on @steampowered.com ? He's read through our marketing documentation and has one final question:

(1/3) We get the feeling this is the kind of answer folks think they'll get when they ask "How do I market my game on @steampowered.com ?"

POLL: If we say the number "29" in reference to something on @steampowered.com , what might we be referring to? 1. The number of games on our platform. 2. The number of languages Steam supports 4. The number of times we get emails saying we can't count to 3 5. Gabe's age ANSWER ⬇️

In case you missed it: Last week's big refresh of monthly top-releases charts on @steampowered.com expanded the list to 50; AND now includes lists from, like, a LOOOONG time ago.  Why does it matter? ⬇️

1/3: Did you know... 28% of the top releases on @steampowered.com in 2024 launched into (or transitioned out of) Early Access? Ross is asking the important question here, which is... why would you consider launching in Early Access? 🧵

Hello! With the Legion Go S – Powered by SteamOS shipping soon, we are expanding Deck Verified and introducing SteamOS Compatibility ratings. These new ratings will roll out over the next few weeks. Learn more here: store.steampowered.com/news/group/4...

Biscuit is back with a lil' tidbit on the importance of having a good demo: 1/2: A playable demo is one of the easiest ways to solicit early feedback of your game (on AND off @steampowered.com ). You can set a demo up on your store page ANY time (yes, well before launch)

This is Biscuit. He wants to make a game and ship it on @steampowered.com Hi Biscuit! 🧵

Pop Quiz, hot shot: You're a developer making a game to release on @steampowered.com When do you start marketing it? 1- Not until launch 2- Not until Steam tells me to 3- Right now if not sooner 4- Only if Dennis Hopper is asking me to

Launching on @steampowered.com ? The way you set up your Store Page builds a foundation for how your future audience finds your game. 🧵

Launching your first (or second!) game on @steampowered.com ? Couple of super simple tips for getting started (and links to the right documentation) 🧵⬇️⬇️⬇️⬇️

Oh hi! We recently hosted developer sessions in SFO during GDC, and wanted to share our blog post recap more broadly. Tips include preparing for your first @steampowered.com release; localizing; marketing; and other various Steam features/tools: store.steampowered.com/news/group/4...