YELLOW ALERT: We're not only dealing with extreme wind chills, but also lake effect snow this morning. Here's the view from the News10NBC Skydeck on East Avenue. https://www.whec.com/top-news/extreme-cold-coverage-staying-safe-experiment-with-water-and-record-rochester-could-break/ 

JUST IN: President Trump has nominated Kevin Warsh as the next chair of the Federal Reserve. Here's what we know about him. https://www.whec.com/ap-top-news/ap-top-news-business/trump-names-former-federal-reserve-governor-warsh-as-the-next-fed-chair-to-replace-powell/ 

News10NBC’s Consumer Alert focused on the high cost of childbirth, revealing that many mothers face unexpected financial burdens.

RG&E and Monroe County are partnering up to accept and process applications for the Home Energy Assistance Program (HEAP) at three outreach events in Rochester, starting Friday.

RMAPI, or the Rochester-Monroe Anti-Poverty Initiative, has developed a list of initiatives for 2026, aiming to break the cycle of poverty for all families. It's holding a legislative breakfast on Friday.

Babies can break the bank. But News10NBC's Deanna Dewberry has some tips to cut the costs.

People convicted of animal abuse crimes in Livingston County will now be required to register in a public database. The Livingston County Board of Supervisors approved the registry on Wednesday evening.

The annual Fire and Ice Celebration, hosted by Watkins Glen Harbor Hotel, is set to take place on Thursday and runs through Saturday. The celebration will be open from 5 p.m. to 9 p.m. each of the three days.

WATCH: Josh Allen walks in on crutches ahead of Joe Brady's first press conference as head coach

JUST IN: A crash in the Upper Falls neighborhood forced a car onto the sidewalk, hitting a crossing guard. He was taken to the hospital. https://www.whec.com/top-news/crossing-guard-injured-from-crash-in-upper-falls-neighborhood/ 

JUST IN: Greece Ridge Mall is closed today due to a water main break. The mall is aiming to reopen in the evening. https://www.whec.com/top-news/greece-ridge-mall-closed-thursday-due-to-water-main-break/ 

HAPPENING TODAY: Highland Hospital is looking to recruit nursing students, recent graduates, and experienced nurses. A job fair at The Carlson gets underway at 4 this afternoon. https://www.whec.com/top-news/highland-hospital-will-host-nursing-fair-thursday-at-the-carlson/ 

AT NOON: News10NBC will stream Joe Brady's first press conference as head coach of the Buffalo Bills. What are you hoping to hear from him?

After reaching the semifinals for the Australian Open for the first time, Buffalo’s Jessica Pegula fell to Elena Rybakina. The final set went into a tiebreaker. https://www.whec.com/top-news/buffalos-jessica-pegula-makes-semifinals-of-australian-open-for-first-time/ 

The Greater Rochester Boat Show, Lakeside Winter Celebration, and polar plunge at Lake Ontario are all taking place this weekend. We have your guide. https://www.whec.com/top-news/this-weekend-rochester-boat-show-polar-plunge-and-winter-celebration/ 

News10NBC’s Erin Mahon explored how the legacy of the 1986 Challenger disaster continues to impact aspiring astronauts of today on Wednesday.

Do you need help with determining if you qualify for property tax exemptions? The City of Rochester is holding some information sessions. Here's what to know. https://www.whec.com/top-news/rochester-offering-info-sessions-for-property-tax-exemption-help-before-application-deadline/

Writers & Books is partnering with RBTL to host a “Wicked” themed camp while students are on February break. We have a link to register and more details. https://www.whec.com/top-news/writers-books-and-rbtl-hosting-wicked-themed-camp-in-february/ 

A major bridge project in Fairport has been completed, state transportation officials said. The new $3.4 million bridge replacement along Route 250 over Thomas Creek is now officially open.

DEVELOPING: Elmwood Avenue is partially closed to traffic right now. News10NBC has a photojournalist at the scene who sees crews working near Strong Memorial Hospital.

Amazon announced plans to cut about 16,000 jobs, marking its largest reduction since 2023. UPS prepares to cut thousands of jobs, too.

Governor Kathy Hochul announced the funding availability to expand statewide psychiatric emergency programs and inpatient capacity additions on Wednesday.

The Greater Rochester Boat Show gets underway tomorrow. Hundreds of boats will be at the Riverside Convention Center. Here's what to know. https://www.whec.com/top-news/rochester-boat-show-kicks-off-thursday-at-convention-center/

The Buffalo Bills will be holding a press conference at noon on Thursday for the recent hiring of Joe Brady as the team’s new head coach.

Did you feel the ground shaking slightly last night? A magnitude 4.1 earthquake was recorded north of Toronto. That's not very strong, but it could be felt for quite a distance. https://www.whec.com/top-news/did-you-feel-the-earthquake-on-the-other-side-of-lake-ontario-north-of-toronto/ 

A music teacher from the Rochester City School District has received national recognition. Zach Arenz has been nominated for a "LifeChanger of the Year" award.

JUST IN: A fire damaged at least two cars in an apartment complex parking lot on East Main Street. See more photos in this story: https://www.whec.com/top-news/at-least-two-parked-cars-on-east-main-street-damaged-by-fire/ 

How is Pittsford native Chris Lillis, a gold medalist, preparing for his second Olympics? Unlike the Beijing games, there won't be pandemic restrictions. We spoke with him. https://www.whec.com/top-news/local-gold-medalist-prepares-for-second-olympic-games/ 

Buffalo’s Jessica Pegula has made it to the semifinals of the Australian Open for the first time. She's set to face no. 5-ranked Elena Rybakina tomorrow. Here's how you can watch the match.https://www.whec.com/top-news/buffalos-jessica-pegula-makes-semifinals-of-australian-open-for-first-time/ 

JUST IN: Keuka College was put on lockdown overnight as deputies investigated a report of a suspicious person trying to enter a building. https://www.whec.com/top-news/keuka-college-put-on-lockdown-overnight-after-report-of-suspicious-person/ 

Tuesday’s water main break on East Main Street, located at the intersection of East Main Street and University Avenue, has been restored as of Tuesday evening.

With three-foot snow banks and negative wind chills, many are considering a getaway. According to Skyscanner, the world's biggest booking site, traveling on a budget is possible if you remain flexible.

News10NBC spend the winter storm alerting you first, and we're tracking more winter weather headed our way this week. Download the First Alert Weather App for the most updated forecast ⛄

A section of East Main Street, from North Union Street to University Avenue, is closed to traffic on Tuesday due to a water main break.

BREAKING: The Bills have named Joe Brady as the next head coach and agreed on a five-year contract. https://www.whec.com/top-news/the-latest-on-the-buffalo-bills-search-for-a-new-head-coach/ 

Meta, TikTok, and YouTube faced trial in California on Tuesday over claims of youth addiction.

Kodak is expanding its pharmaceutical offerings with the introduction of four new products.

Wyoming County is set to receive a significant upgrade in high-speed internet access. A $15 million state grant through New York's "ConnectALL Initiative" will fund the construction of a countywide broadband network.

We're continuing to track the aftermath of the winter storm. See our coverage and photos from viewers from across the region. https://www.whec.com/top-news/news10nbc-tracks-aftermath-of-winter-storm-in-rochester/ 

A viewer noticed that some side streets in Rochester aren't being salted. Why is that? We looked into the city's salting policy. https://www.whec.com/top-news/good-question-whats-the-city-of-rochesters-policy-on-salting-side-roads/ 

Most Tuesday flights listed as ‘on time’ at Rochester airport following storm https://www.whec.com/top-news/most-tuesday-flights-listed-as-on-time-at-rochester-airport-following-storm/ 

We're working to learn more about a Greece Police investigation at a house on Squareview Lane. We saw officers entering a house with flashlights. https://www.whec.com/top-news/greece-police-investigate-at-house-on-squareview-lane/ 

At least 30 deaths have been attributed to the winter storm or extreme cold that moved across the country. https://www.whec.com/ap-top-news/ap-top-news-us-headlines/30-people-dead-from-effects-of-winter-storm-as-more-freezing-cold-pummels-us/ 

RCSD and some charter schools have canceled classes today because of the cold and sidewalk conditions. See which schools are closed with the link in this story. https://www.whec.com/top-news/city-r-centers-extend-hours-and-offer-meals-while-rcsd-schools-close-tuesday/ 

A recent snowfall has left the city of Rochester and the town of Irondequoit handling snow removal in their own ways. News10NBC's Erin Mahon drove up Culver Road to observe the differences between the two areas.

A massive winter storm has impacted more than 270 million people across the eastern two-thirds of the United States. With wintry weather comes the risk of storm damage, prompting many to seek reliable contractors for repairs.

Health officials warned about the risks associated with shoveling large amounts of snow. The American Heart Association reminded people to monitor their heart rate.

Super Bowl 60 is set. The Patriots will seek a record seventh Super Bowl title when they face the Seahawks on Feb. 8 in Santa Clara. Here's a preview. https://www.whec.com/ap-top-news/super-bowl-60-is-set-and-its-a-rematch-from-11-years-ago-patriots-vs-seahawks/ 

Our Red Alert has ended, but we're still expecting some lake effect snow. We're now under a Yellow Alert. See what we're tracking. https://www.whec.com/top-news/red-alert-areas-of-lake-snow-and-bitter-cold-conditions-for-monday/ 

Local drone pilot Alex Ramos had a bird's-eye view of the storm yesterday. here's his shot from above Lake Ontario. Email us your storm photos to [email protected]!