After more than a decade, founder Sarah de Carvalho MBE is stepping down as CEO of It’s a Penalty. From a single campaign idea, it’s grown into a global programme tackling exploitation across sport, travel & hospitality. Read more in our blog: itsapenalty.org/2026/05/01/a...

Across every campaign, our incredible female athlete ambassadors have pushed boundaries, challenged stereotypes, and inspired change. This International Women’s Day we celebrate the strength, courage, and passion of women everywhere. #IWD2026 #WomenInSports #GiveToGain

A huge thank you to our corporate partners and sponsors for supporting It’s a Penalty’s 23rd global campaign! 🌍🏈 Your dedication helped raise awareness, educate communities, and protect the most vulnerable. 💛 #ItsAPenalty #StopHumanTrafficking #BayArea2026 #SocialImpact

Our human trafficking awareness campaign is now live across the San Francisco Bay Area. Huge thanks to Tutu Atwell for using his voice and platform and the San Francisco Bay Area Hotline team for being the lifeline that makes action possible. #HumanTraffickingAwareness #BayArea

🏈 Have a safe game this weekend! If you or someone you know is in danger, call 911. Bay Area resources: 📞 SF Human Trafficking Hotline: 415-907-9911 (24/7, 240+ languages) 💻 Safety4theBay: confidential support & reporting #ItsAPenalty #StopHumanTrafficking #SafetyFirst

Human trafficking often happens hidden in plain sight. Awareness of potential patterns and behaviors can help you spot risks and take action. #ItsAPenalty #StopHumanTrafficking #BayArea2026 #AwarenessSavesLives

We’re proud to partner with @iHeartImpact as our Headline Partner for the 2026 SF Bay Area Human Trafficking Prevention Campaign - amplifying awareness nationwide through @iHeartRadio. #EndHumanTrafficking #iHeartImpact #iHeartRadio #ItsAPenalty

We’re proud to partner with Uber, Carlson, Skechers, IHG, American Airlines, British Airways, iHeartRadio & Rahab’s Daughters to raise awareness & prevent human trafficking ahead of Super Bowl LX. 🌍🏈✈️ #ItsAPenalty #StopHumanTrafficking #BayArea2026 #SportsForGood

This Human Trafficking Awareness Month, we’re launching It’s a Penalty’s 2026–2028 Strategy - outlining our next steps to strengthen impact over the next three years. Want to get involved? [email protected] Read the full strategy here: itsapenalty.org/wp-content/u...

Honored to stand with NFL Star Ambassadors Tutu Atwell, Kyle Arrington & Collette V. Smith as we shine a global spotlight on human trafficking prevention in 2026. Together, we can create change. 🌍 #PreventionMatters

NFL ambassadors Tutu Atwell, Kyle Arrington, & Collette V. Smith join our 2026 campaign film! 🏈 The 30-sec PSA airs on American Airlines & British Airways, reaching millions 🌍✈️ #ItsAPenalty #StopHumanTrafficking #BayArea2026 #NFL #SocialImpact

We’re looking forward to celebrating the launch of It’s a Penalty’s 2026 Bay Area Campaign this week!🎉 Highlights included: 🏈 Keynote from Collette V. Smith 🏈 Survivor Q+A 🏈 2026 campaign video premiere 🏈 Reflections from frontline partners #ItsAPenalty #StopHumanTrafficking #BayArea2026

Proud & grateful to introduce the NFL ambassadors for our SF Bay Area 2026 #HumanTraffickingPrevention Campaign. Sports stars Tutu Atwell, Kyle Arrington, & Collette V. Smith are using their voices to raise global awareness, reaching millions via in-flight videos on American & British Airways.

Honored to be named Smith/Wellstone Awardees at the 4th Annual Legislative Breakfast: Addressing Human Trafficking in NJ. Grateful to the Global Center on Human Trafficking at Montclair State University. #EndHumanTrafficking #PublicPolicy #HumanRights

Join our CEO for Stronger Together! Human Trafficking & #ONETEAM 2026 - a virtual panel on prevention, collaboration & community action. 💡 Learn, act & help build safer communities. RSVP now! womensfundmiami.org/event/januar... #StrongerTogether #EndHumanTrafficking #ONETEAMAlliance

Help stop human trafficking this festive season. Your gift supports awareness campaigns, education, and empowering communities to spot and prevent exploitation. Every donation counts. Donate now: itsapenalty.org/donate/

2026 is shaping up to be our most impactful year yet. 🌍 With global moments like Super Bowl LX, the FIFA World Cup 2026 (USA, Canada & Mexico), and the Glasgow 2026 Commonwealth Games, the world will be watching. Grateful to our partners leading with purpose. More to come — watch this space.

It’s a Penalty is launching its 22nd global campaign ahead of Super Bowl LX! Partnering with football ambassadors, global orgs & local partners in the San Francisco Bay Area to raise awareness & fight human trafficking. #ItsAPenalty

Human trafficking isn’t just a crime. It’s a violation of human rights. The ECHR makes governments responsible not only for arresting traffickers, but for preventing exploitation, protecting survivors, and fixing the systems that fail them. #HumanRightsDay #EndTrafficking

Digital abuse can start small: pressure to share passwords, constant check-ins, or abusive DMs. Protect yourself & others: block/report, strengthen privacy, save evidence, check on friends, call out misogyny. #16Days2025

Digital abuse disproportionately targets women & girls online. Harassment, stalking, doxxing, non-consensual images. Keep safe: protect accounts, block/report, support survivors. #16Days2025 #EndDigitalViolence #OnlineSafety

Today is the World Day for the Prevention & Healing from Child Sexual Exploitation, Abuse & Violence. Learn more about our CommonProtect programme: www.itsapenalty/advocacy/ #ProtectChildrenOnline #EndOCSEA #ChildSafety #ItsAPenalty

More than half of all forced labor victims are women and girls. Many face abuse, isolation, and cycles of poverty. Learn how to help: visit www.itsapenalty.org #EndForcedLabor #HumanRights #GenderEquality

Forced labor generates $236 billion in illegal profits every year. That’s millions of lives exploited for profit. Awareness is the first step. Learn more & take action: www.itsapenalty.org #EndForcedLabor #HumanRights #TakeAction

🌍 Today is World Day Against Trafficking in Persons. On this day, and every day, our team, along with our partners, volunteers and supporters, remain committed to the mission to #EndHumanTrafficking. Today we share a message from our Ambassador Liam Neeson. 👉 Click the share button.

‘I Stand Against Human Trafficking’ – share if you agree. Today is World Day Against Trafficking in Persons — a powerful reminder that we must stand together to #endhumantrafficking. 👉 Click the share button - every share helps raise awareness.

Diolch @nation.cymru 🏴󠁧󠁢󠁷󠁬󠁳󠁿 #WEURO2025

⚽Today, we launch our 21st global human trafficking prevention campaign in the lead up to UEFA Women’s EURO 2025! Featuring seven top footballers, the film will be shown in Switzerland and on British Airways & KLM flights. 💡Together, we raise awareness & prevent human trafficking. Please share!

🚨 Coming Soon: Human Trafficking Prevention Campaign! We're teaming up with #footballers, travel and hospitality brands, along with global organisations for a powerful campaign! Launched alongside the #UEFAWomensEURO, the campaign aims to raise awareness to prevent #humantrafficking.

This #IDSDP, we’re celebrating the unstoppable rise of women’s football! Our next campaign will be for the UEFA Women’s EURO 2025 and we are so excited to welcome 7 brand new female ambassadors! #WomensFootball #GameOn #EURO2025

🏈 Today we share the impact of our #HumanTrafficking Prevention Campaign in #NewOrleans! Launched ahead of the #SuperBowl, this campaign aimed to raise awareness about human trafficking, in order to prevent it. Read the full report here: bit.ly/42ujnaT

Acknowledge the past. Repair the present. Build a just future. Today, on the International Day of Remembrance of the Victims of Slavery and the Transatlantic Slave Trade, we reflect on history’s injustices. #RememberSlavery #VictimsOfSlavery #TransatlanticSlaveTrade

Today is National Child Exploitation Awareness Day in the UK. #CEADay25 Watch our short film on ‘County Lines’ made in collaboration with Sussex Police by following this link: bit.ly/4iwXiOa #ChildExploitationAwareness #CountyLines #EndChildTrafficking

This week is SDG Action & Awareness Week, and we're celebrating our amazing Student Ambassadors! 🙌 A huge THANK YOU to our ambassadors for making an impact! Learn more via the link in our bio. #SDGs #TakeAction #EndModernSlavery #StudentAmbassadors #GlobalGoals

📢 Missing Children Awareness – Super Bowl New Orleans 🏈 It's a Penalty & the National Center for Missing & Exploited Children (NCMEC) are working to help recover missing children. Click our bio to view the **Missing Children: New Orleans** poster. #TeamUpAgainstHumanTrafficking

🏈 Are you ready for #Superbowl2025? TEAM UP to prevent human trafficking & throw a #SuperBowl party! #TEAMUP2025 Host a party & collect donations for It’s a Penalty. All contributions will directly support vital efforts to prevent #humantrafficking. Download a free party pack! 👉 bit.ly/411hD8m

This weekend, TEAM UP to prevent human trafficking & host a #SuperBowl party! 🏈 #TEAMUP2025 🎉Host a Party – Gather friends, family, or coworkers for a celebration & collect donations to support our mission to prevent #humantrafficking. Get your FREE Super Bowl Party Pack here bit.ly/411hD8m

🚨 Join #TEAMUP2025 & be part of the movement against #humantrafficking. 🏈 This #SuperBowl weekend, don’t just watch the game - be part of the change! Host a party at home or work to raise awareness & funds to prevent human trafficking. 🎉 Download a FREE Super Bowl Party Pack bit.ly/411hD8m

🏈 We have launched our latest #HumanTrafficking prevention campaign, in the lead-up to the #SuperBowl in #NewOrleans USA. 🏈 Thank you to all of our partners who continue to collaborate & make a difference. By working together, we can prevent human trafficking. Learn more 👉https://bit.ly/40lkYgS

It's a Penalty & Uber are teaming up in New Orleans! Uber drivers are now equipped with specialized hangtags to anonymously report suspected exploitation. #TeamUpAgainstHumanTrafficking #HumanTraffickingAwareness #SuperBowl2025 #NewOrleans

In less than 24 hours, we’re kicking off our highly anticipated campaign for the New Orleans 2025 Super Bowl! 🏈 Major events like this unite communities and raise awareness to prevent exploitation. Stay tuned! 🙌🏼 #TeamUpAgainstHumanTrafficking #SuperBowl2025 #NewOrleans

2 days to go! On Jan 28th, we’re launching the New Orleans 2025 Super Bowl Campaign. With our partners, we aim to inspire millions to prevent human trafficking and protect survivors across the US and beyond. 🔗in bio #TeamUpAgainstHumanTrafficking #SuperBowl2025 #NewOrleans

3 days until the launch of our New Orleans 2025 Super Bowl Campaign which will bring together an incredible line-up of speakers and panelists to stand united against human trafficking. Link in bio. #TeamUpAgainstHumanTrafficking #SuperBowl2025 #NewOrleans

Our New Orleans 2025 Super Bowl Campaign unites global partners to: 💡 Educate on human trafficking myths, indicators & reporting. 💡 Engage communities in prevention. 💡 Build lasting awareness & action. Link: bit.ly/4aDch6r #TeamUpAgainstHumanTrafficking #SuperBowl2025 #NewOrleans

🏈 Excited to announce our partners for the 2025 New Orleans Super Bowl Human Trafficking Prevention Campaign! Learn more about human trafficking prevention and our 2025 campaign by clicking the link in our bio. #TeamUpAgainstHumanTrafficking #HumanTrafficking #SuperBowl2025 #NewOrleans

📢 We are thrilled to announce Chatarius ‘Tutu’ Atwell (Los Angeles Rams) is teaming up with It’s a Penalty for our New Orleans 2025 Super Bowl Human Trafficking Prevention Campaign! Thank you for standing for a world free from human trafficking.

📢 We are thrilled to announce Jason David (Super Bowl Champion XLI / Former New Orleans Saints player) is teaming up with It’s a Penalty for our New Orleans 2025 Super Bowl Human Trafficking Prevention Campaign! Learn more: itsapenalty.org/2025-new-orl...

Thank you to Collette V. Smith for once again joining It’s a Penalty in our human trafficking prevention campaign! Her continued support helps amplify our message and encourages others to stand against abuse and trafficking. #EndTrafficking #ItsAPenalty #ColletteVSmith

Over 1M human trafficking victims in the U.S - and the majority are citizens. Our #SuperBowl2025 campaign in New Orleans aims educate & empower the public to report signs. Join us - link in bio 🔗 #TeamUpAgainstHumanTrafficking #HumanTrafficking #NewOrleans"

Human trafficking is the fastest-growing criminal industry, profiting $236B annually from forced labor & exploitation (ILO 2024). For #SuperBowl2025 in New Orleans, we’re teaming up to take action. Learn more & join the movement. Link in bio. #TeamUpAgainstHumanTrafficking