All I'm saying is, what if during a colossal cost of living fiasco, every supermarket entered an unprecedented pact to completely sack off ALL Christmas advertising, and instead put the collective £400m (more? Less? Who knows) into giving millions of households a free Christmas 'big shop'.

It's a strange feeling deleting 16 years' worth of tweets. I think I'd describe that feeling as... Quite nice?? Very peculiar. Here's how I've left the Popjustice account.