Which marketing metrics matter the most? The answer depends on your goal. If you're building awareness, pay attention to reach, impressions, and traffic. If you're focused on sales or pledges, look at conversion rate, cost per acquisition, and ROAS. Different goals require different metrics.

I have some big news to share. After three years with Catalyst Game Labs, I’m stepping away from my role to focus full-time on my own company, Rem Alternis Productions.

Finished an amazing week at GAMA Expo last week! The week was packed with great conversations and reconnecting with so many friends across the tabletop industry. Thank you to everyone who took the time to chat, share ideas, and catch up. Already looking forward to next year!

Got a campaign to launch or a brand to grow? At Rem Alternis Productions, we handle the strategy, content, ads, emails, graphics, analytics, and everything in between so you can focus on creating. Want to learn more? Schedule a free consultation by emailing [email protected]

I didn’t start my company just because I love marketing. I started it because I had a passion project of my own called Chicago Shadows and quickly realized something: creators like me have big ideas, but don’t always have the resources or support to bring them to life the right way.

I’m excited to be hosting a panel at GAMA this year! We’ll discuss what metrics you should track, how to interpret them, and what to adjust when they’re not meeting your goals. I’ll be joined by Monica Paprocki, Grant Mielke, Christopher Landauer, and Edward Doty. #GAMA2026 #tabletop #marketing

I’ll be attending GAMA Expo! I’ll be taking meetings on behalf of Catalyst, Chessex, XP Network, and Rem Alternis Productions. If you’d like to connect while I’m there, email me at [email protected] to schedule a meeting. #gamaexpo #gama #thetabletopgameassociation #tabletop #gamingindustry

INDUSTRY SPOTLIGHT Eric Price is a passionate anime enthusiast and a seasoned gaming industry professional. He not only founded and runs Japanime Games (starting with Japanese localizations), but has also served on the Board for GAMA, and is an energetic world traveller.

Reach out! Schedule a meeting! Why not? It's FREE! [email protected]

INDUSTRY SPOTLIGHT Jamie Daggers is an award-winning minis painter, teacher, game designer & streamer. She teaches mini painting at various conventions. Jamie also designed games including Lacksmith and Sirenswatch, & her new tabletop skirmish game, Lyctor! Check out Jamie's work at daggers.tv

Happy Holidays, everyone!

TIP OF THE WEEK Creating shorts are useful in a variety of ways! twitch and YouTube: use for a channel trailer YouTube: shorts have their own algorithm TikTok: shorts are your bread & butter Meta: use for ads, or reels Instagram: use for your story Record a bunch at once to schedule in advance!

INDUSTRY SPOTLIGHT Matt Forbeck is a prolific game designer/writer, having worked on major IPs like Marvel, Minecraft, Halo, Blood Bowl, Deadlands, and more Co-founder of Pinnacle Entertainment Group, he has been nominated for 28 Origins Awards, has won 17, as well as 10 EnNies and a Scribe Award

Join my patreon and play Shadowrun with me once a month! www.patreon.com/remalternis

TIP OF THE WEEK Pre-launch pages on Kickstarter or Backerkit function as landing pages to use as a Call-to-Action, and capture customer emails. Use your pre-launch page to market your Kickstarter way in advance of launch to build your following, which will help with a successful launch.

INDUSTRY SPOTLIGHT Brent Chumley is an accomplished artist, having worked on Dungeons & Dragons, BattleTech, Shadowrun, Legend of the Five Rings, Leviathans and more! He is frequently a special guest at conventions, and is known for his own DragonVerses work with both cute and fearsome dragons.

CLIENT SPOTLIGHT Infinite Stories is a new and exciting tool for Game Masters and creators. Players going off the beaten path and suddenly you need a castle to storm? Party wants to become best friends with a barmaid NPC and now you need art and stats?

TIP OF THE WEEK For just $3 per day, you can run ads on Meta to expand your reach, following, and build trust with your audience. Keep your audience warm between large releases by promoting products, your brand, or what's coming.

INDUSTRY SPOTLIGHT Dylan Birtolo is an accomplished writer and game designer, having worked with companies like Paizo, Catalyst Game Labs, and Lynnvander Studios.

TIP OF THE WEEK: For just $3/day on Meta for ads, you can build your reach, post consistency, impressions, and engagement. Spend more when you have a big release or news, but this will slowly build your community during the slow times.

INDUSTRY SPOTLIGHT Peter Adkison is a pioneer and legend in the gaming industry, while maintaining a humble, generous, kind and friendly face. Peter co-founded Wizards of the Coast, and spearheaded the start of Magic: the Gathering.

I do free Marketing consultations! Need advice? Want to explore what we offer? Set up some time with me at [email protected]!

TIP OF THE WEEK: As a content creator, consistency is key. Post at the same time of day, the same day of the week, every week. Not only does it become routine for your followers, it boosts your content in the algorithm.

INDUSTRY SPOTLIGHT Craig is a passionate game designer and writer, having worked on Dungeons & Dragons, Gamma World, Pathfinder, Iron Kingdoms and more. He founded Nerdburger Games to work on his own RPG systems, such as Murders & Acquisitions and CAPERS.

TIP OF THE WEEK: Start marketing early! Your project's success is dependant on how many pre-launch followers you can gain. Give yourself a minimum of 3 months, if not more!

INDUSTRY SPOTLIGHT Randall is a legend to the BattleTech community, working on the IP from its days at FASA all the way through Gatalyst Game Labs. He is a prolific game designer, working on boardgames, miniatures games, and RPGs alike.

Tomorrow! I'll be live with other voice actors narrating and dialoguing text-based videogames. Join us for some cyberpunk with Citizen Sleeper 2! Tuesday, 9pm - 12am ET www.twitch.tv/arvaneleron

Join my patreon and play Shadowrun with me once a month! www.patreon.com/remalternis

Your tip of the week: You can curate what communities to follow and direct new followers to your own pages in just 10 minutes per day! What groups and tips have you found that work for you?

INDUSTRY SPOTLIGHT Crystal Mazur is a passionate gamer, educator, and designer, especially known for her work in the horror genre. She has written for Vampire the Masquerade, Black Void, Frosthaven, the Black Ballad, Heckin' Good Doggos, and more.

Going live on this week's Tuesday Newsday with Quincy of Quincy's Tavern about his newly released boardgame collaboration with CGL from 4pm - 5pm ET! Join us in chat for a Q&A / special interview! youtube.com/live/LBY... Get a copy of the game here: store.catalystgamela...

Here's where you can find me for the next few weeks! Tuesday Newsday: 4pm ET at www.youtube.com/@cat... PAX Unplugged: DM or email me to schedule a meeting! [email protected]

Going live to voice act some vidja games! Come hang in chat! www.twitch.tv/arvaneleron

I love seeing my friends in the TTRPG community bring incredible worlds to life! Winters Tales is launching a new Kickstarter campaign very soon, and you're invited. Sign up to be notified of the launch here: www.kickstarter.com/... #ttrpg #rpg #kickstarter #dnd #dnd5e #fantasy

Check out my interview with Quincy, from Quincy's Tavern I did at Gen Con! There are a ton more interviews and actual plays on the Catalyst Game Labs YouTube page! www.youtube.com/watc... #QuincysTavern #gencon2025 #interview #gamingcommunity #gaming #gencon #catalystgamelabs #boardgame

INDUSTRY SPOTLIGHT Elisa Teague Prolific. Elisa has worked on so many games. Every time she introduces herself and names a random few my jaw drops. She's a passionate roleplayer (I've had the privilege of DMing her), compassionate and loving person. I'm honored to call her my friend.

Hey game designers, retailers, and creators! My company @remalternisproductions does marketing for the gaming industry, personalities, authors, and beyond! We help both large and small creators, so don't be afraid to reach out for your free consultation with me! Email is in my bio.

Restarting my Industry Spotlight posts to get back in the groove as things calm down! ----------- INDUSTRY SPOTLIGHT I'll be starting these weekly, cuz I think it's fun and I want to highlight some of the INCREDIBLE people in this industry. I'm starting with Alex Kammer.

Join my patreon! Getting back in action! www.patreon.com/remalternis

30 minutes until we begin Night Two of our little industry networking gathering! Ping me for the invite if you are interested! Hope to see you tonight!

I'm hosting an online networking event tonight and tomorrow from 8pm - 12am ET for the gaming industry! Comment if you are interested and I'll send you the details. Speed-dating at the top of every hour starting at 9pm. Hope to see you tonight/tomorrow!

TOMORROW! Our voice actors return for Session 2 of Citizen Sleeper 2. Join us at 9pm ET at twitch.tv/arvaneleron #remal#remalternis #arvocalists #citizensleeper2 #twitch #playthrough #voiceacting #voiceactors

INDUSTRY SPOTLIGHT Rick Ankney From production to marketing, to retail, Rick has facilitated Paint n Takes for many minis companies through Rick Rollz America, and has managed several successful businesses, most recently Hoplite Games in Lansing Michigan.

Follow me everywhere! (except in person - that'd be weird) <3

There's still time... Session 1 of my Patreon Shadowrun game is coming up at the end of May. It's a monthly Sunday afternoon game. Get that nuyen... www.patreon.com/remalternis

INDUSTRY SPOTLIGHT @robowieland.bsky.social Rob has contributed greatly to the industry. As a game designer, story writer, articlist for gaming news (on FORBES website, no less), and as GM for Theatre of the Mind Players and the Baron von Munchausen fundraisers at conventions.

TONIGHT - ARVOCALISTS The Arvocalists meet tonight at 9pm ET to kick-off their voice acting playthrough of Citizen Sleeper 2! Get your cyberpunk fix as we play through text-based video games narrating the text, and voice acting the character dialogue. www.twitch.tv/arvaneleron

This week, I'll be on with Zac, Greg Wilson and KP for Arvocalists! We'll be starting Citizen Sleeper 2 and voice acting all the characters. Don't forget to check out the Patreon for the monthly Shadowrun game, Special Industry interviews and monthly hangouts! www.patreon.com/remalternis

INDUSTRY SPOTLIGHT Elisa Teague Prolific. Elisa has worked on so many games. Every time she introduces herself and names a random few my jaw drops. She's a passionate roleplayer (I've had the privilege of DMing her), compassionate and loving person. I'm honored to call her my friend.

Elisa Teague will be joining me live on Friday at 12pm ET for an interview! I can't wait to catch up with her, hear all her latest projects (that she's allowed to talk about), and get to know my friend better. Don't miss it! Sign up here: www.patreon.com/remalternis #gamedesigner #gamedesign