From shaping marketing strategies to supporting crowdfunding campaigns and content planning, Rem Alternis Productions works alongside creators to help them bring their ideas to life. If you’re working on something and could use a hand, reach out to schedule a free consultation: [email protected]

It’s Slay a Dragon Day 🐉 A day all about facing challenges and taking on the things that feel a little daunting.

If you’re creating short-form content (Reels, TikToks, Shorts), try filming multiple videos in one session instead of setting up every time you need to post.

Season 3, Episode 1 of World of Shadows is on YouTube! If you missed the premiere, you can still watch it here: youtu.be/J3q71xflWbc... #worldofshadows #youtube #shadowrun #shadowrun6e #ttrpg

It's time for another Industry Spotlight! David Lapp is the CEO of Pine Box Entertainment, a company focused on creating stories through community-driven tabletop gaming experiences. They are best known for working on licensed tabletop games, including Doomtown and 7th Sea.

Before launching a crowdfunding campaign, it’s important to make sure your page is actually clear to someone seeing it for the first time.

Season 3 of World of Shadows is finally dropping on April 12th! I’ve been GMing this Shadowrun Sixth World campaign for a bit now, and this season has been a fun one! Lots of unexpected turns, some very questionable decisions (of course), and a crew that keeps me on my toes.

Timing can make a big difference in social media performance! Test posting at different times to see when your audience is most active. Keep in mind that each platform may have its own peak hours, so track engagement on each one separately. #marketingstrategy #socialmedia #marketingtips

It's time for another Industry Spotlight! Jeri Shepherd is an editor, author, and longtime publishing professional with over 30 years of experience in the industry. #author #editor #ttrpgcontent #gamingconventions #publishing

Build your FAQ before you launch. Write out answers to common questions like shipping costs, delivery timelines, and reward details. Then update it throughout the campaign as new questions come up. The easier you make it to find answers, the more confident backers will feel supporting your project.

If you like following me and what I’m working on at my company and want a little more of it, we've got a Patreon! There are a few different tiers, so you can pick what level of access you want. From general posts and Discord access to more behind-the-scenes content and monthly hangouts.

Happy Spring! 🌸 This time of year always makes me want to reset and reorganize... and that includes marketing, too. Refreshing your pages and refining your strategy can make a big difference heading into the rest of the year.

I’ll be speaking at Gary Con this weekend as part of two seminars: Building a Creative Brand Across Mediums 📅 Saturday, March 21 ⏰ 11:00 AM 📍 Suite 4318 Crowdfunding for Creatives 📅 Sunday, March 22 ⏰ 9:00 AM 📍 Room: Evolve If you’re attending the con, I’d love to see you there!

I’ll be at Gary Con from March 19–22! I’m excited to be part of two seminars during the event. I’ll be sharing more details about those soon, so stay tuned. If you’d like to connect, email [email protected] to schedule a time. Hope to see you there! #garycon #tabletopgaming #gamingconvention

Crowdfunding Day is tomorrow, so here’s a quick tip for anyone planning a campaign.

Which marketing metrics matter the most? The answer depends on your goal. If you're building awareness, pay attention to reach, impressions, and traffic. If you're focused on sales or pledges, look at conversion rate, cost per acquisition, and ROAS. Different goals require different metrics.

I have some big news to share. After three years with Catalyst Game Labs, I’m stepping away from my role to focus full-time on my own company, Rem Alternis Productions.

Finished an amazing week at GAMA Expo last week! The week was packed with great conversations and reconnecting with so many friends across the tabletop industry. Thank you to everyone who took the time to chat, share ideas, and catch up. Already looking forward to next year!

Got a campaign to launch or a brand to grow? At Rem Alternis Productions, we handle the strategy, content, ads, emails, graphics, analytics, and everything in between so you can focus on creating. Want to learn more? Schedule a free consultation by emailing [email protected]

I didn’t start my company just because I love marketing. I started it because I had a passion project of my own called Chicago Shadows and quickly realized something: creators like me have big ideas, but don’t always have the resources or support to bring them to life the right way.

I’m excited to be hosting a panel at GAMA this year! We’ll discuss what metrics you should track, how to interpret them, and what to adjust when they’re not meeting your goals. I’ll be joined by Monica Paprocki, Grant Mielke, Christopher Landauer, and Edward Doty. #GAMA2026 #tabletop #marketing

I’ll be attending GAMA Expo! I’ll be taking meetings on behalf of Catalyst, Chessex, XP Network, and Rem Alternis Productions. If you’d like to connect while I’m there, email me at [email protected] to schedule a meeting. #gamaexpo #gama #thetabletopgameassociation #tabletop #gamingindustry

INDUSTRY SPOTLIGHT Eric Price is a passionate anime enthusiast and a seasoned gaming industry professional. He not only founded and runs Japanime Games (starting with Japanese localizations), but has also served on the Board for GAMA, and is an energetic world traveller.

Reach out! Schedule a meeting! Why not? It's FREE! [email protected]

INDUSTRY SPOTLIGHT Jamie Daggers is an award-winning minis painter, teacher, game designer & streamer. She teaches mini painting at various conventions. Jamie also designed games including Lacksmith and Sirenswatch, & her new tabletop skirmish game, Lyctor! Check out Jamie's work at daggers.tv

Happy Holidays, everyone!

TIP OF THE WEEK Creating shorts are useful in a variety of ways! twitch and YouTube: use for a channel trailer YouTube: shorts have their own algorithm TikTok: shorts are your bread & butter Meta: use for ads, or reels Instagram: use for your story Record a bunch at once to schedule in advance!

INDUSTRY SPOTLIGHT Matt Forbeck is a prolific game designer/writer, having worked on major IPs like Marvel, Minecraft, Halo, Blood Bowl, Deadlands, and more Co-founder of Pinnacle Entertainment Group, he has been nominated for 28 Origins Awards, has won 17, as well as 10 EnNies and a Scribe Award

Join my patreon and play Shadowrun with me once a month! www.patreon.com/remalternis

TIP OF THE WEEK Pre-launch pages on Kickstarter or Backerkit function as landing pages to use as a Call-to-Action, and capture customer emails. Use your pre-launch page to market your Kickstarter way in advance of launch to build your following, which will help with a successful launch.

INDUSTRY SPOTLIGHT Brent Chumley is an accomplished artist, having worked on Dungeons & Dragons, BattleTech, Shadowrun, Legend of the Five Rings, Leviathans and more! He is frequently a special guest at conventions, and is known for his own DragonVerses work with both cute and fearsome dragons.

CLIENT SPOTLIGHT Infinite Stories is a new and exciting tool for Game Masters and creators. Players going off the beaten path and suddenly you need a castle to storm? Party wants to become best friends with a barmaid NPC and now you need art and stats?

TIP OF THE WEEK For just $3 per day, you can run ads on Meta to expand your reach, following, and build trust with your audience. Keep your audience warm between large releases by promoting products, your brand, or what's coming.

INDUSTRY SPOTLIGHT Dylan Birtolo is an accomplished writer and game designer, having worked with companies like Paizo, Catalyst Game Labs, and Lynnvander Studios.

TIP OF THE WEEK: For just $3/day on Meta for ads, you can build your reach, post consistency, impressions, and engagement. Spend more when you have a big release or news, but this will slowly build your community during the slow times.

INDUSTRY SPOTLIGHT Peter Adkison is a pioneer and legend in the gaming industry, while maintaining a humble, generous, kind and friendly face. Peter co-founded Wizards of the Coast, and spearheaded the start of Magic: the Gathering.

I do free Marketing consultations! Need advice? Want to explore what we offer? Set up some time with me at [email protected]!

TIP OF THE WEEK: As a content creator, consistency is key. Post at the same time of day, the same day of the week, every week. Not only does it become routine for your followers, it boosts your content in the algorithm.

INDUSTRY SPOTLIGHT Craig is a passionate game designer and writer, having worked on Dungeons & Dragons, Gamma World, Pathfinder, Iron Kingdoms and more. He founded Nerdburger Games to work on his own RPG systems, such as Murders & Acquisitions and CAPERS.

TIP OF THE WEEK: Start marketing early! Your project's success is dependant on how many pre-launch followers you can gain. Give yourself a minimum of 3 months, if not more!

INDUSTRY SPOTLIGHT Randall is a legend to the BattleTech community, working on the IP from its days at FASA all the way through Gatalyst Game Labs. He is a prolific game designer, working on boardgames, miniatures games, and RPGs alike.

Tomorrow! I'll be live with other voice actors narrating and dialoguing text-based videogames. Join us for some cyberpunk with Citizen Sleeper 2! Tuesday, 9pm - 12am ET www.twitch.tv/arvaneleron

Join my patreon and play Shadowrun with me once a month! www.patreon.com/remalternis

Your tip of the week: You can curate what communities to follow and direct new followers to your own pages in just 10 minutes per day! What groups and tips have you found that work for you?

INDUSTRY SPOTLIGHT Crystal Mazur is a passionate gamer, educator, and designer, especially known for her work in the horror genre. She has written for Vampire the Masquerade, Black Void, Frosthaven, the Black Ballad, Heckin' Good Doggos, and more.

Going live on this week's Tuesday Newsday with Quincy of Quincy's Tavern about his newly released boardgame collaboration with CGL from 4pm - 5pm ET! Join us in chat for a Q&A / special interview! youtube.com/live/LBY... Get a copy of the game here: store.catalystgamela...

Here's where you can find me for the next few weeks! Tuesday Newsday: 4pm ET at www.youtube.com/@cat... PAX Unplugged: DM or email me to schedule a meeting! [email protected]

Going live to voice act some vidja games! Come hang in chat! www.twitch.tv/arvaneleron

I love seeing my friends in the TTRPG community bring incredible worlds to life! Winters Tales is launching a new Kickstarter campaign very soon, and you're invited. Sign up to be notified of the launch here: www.kickstarter.com/... #ttrpg #rpg #kickstarter #dnd #dnd5e #fantasy

Check out my interview with Quincy, from Quincy's Tavern I did at Gen Con! There are a ton more interviews and actual plays on the Catalyst Game Labs YouTube page! www.youtube.com/watc... #QuincysTavern #gencon2025 #interview #gamingcommunity #gaming #gencon #catalystgamelabs #boardgame