Stealth applicants are reshaping enrollment marketing. 𝟱𝟯% of students now apply without prior interaction, and 𝗻𝗲𝗮𝗿𝗹𝘆 𝟮/𝟯 expect personalization before inquiry. Enrollment marketing now starts before the form fill. #HigherEdMarketing

Prospective students are asking ChatGPT for program recommendations 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 of scrolling Google results. That’s why 𝗔𝗘𝗢 may become essential for higher ed marketers. #HigherEdMarketing #AI #AEO #SEO #EnrollmentMarketing

Up to 𝟱𝟱% 𝗼𝗳 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗿𝘂𝗹𝗲 𝗼𝘂𝘁 𝗰𝗼𝗹𝗹𝗲𝗴𝗲𝘀 𝘣𝘦𝘧𝘰𝘳𝘦 𝘵𝘩𝘦𝘺 𝘦𝘷𝘦𝘳 𝘪𝘯𝘲𝘶𝘪𝘳𝘦. Not because of actual cost— but 𝙥𝙚𝙧𝙘𝙚𝙞𝙫𝙚𝙙 cost. That’s where enrollment is lost. Learn more about the $10,000 misconception. #HigherEdMarketing

Prospective students are asking ChatGPT for program recommendations 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 of scrolling Google results. That’s why 𝗔𝗘𝗢 may become essential for higher ed marketers. #HigherEdMarketing #AI #AEO #SEO #EnrollmentMarketing

Up to 𝟱𝟱% 𝗼𝗳 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗿𝘂𝗹𝗲 𝗼𝘂𝘁 𝗰𝗼𝗹𝗹𝗲𝗴𝗲𝘀 𝘣𝘦𝘧𝘰𝘳𝘦 𝘵𝘩𝘦𝘺 𝘦𝘷𝘦𝘳 𝘪𝘯𝘲𝘶𝘪𝘳𝘦. Not because of actual cost— but 𝙥𝙚𝙧𝙘𝙚𝙞𝙫𝙚𝙙 cost. That’s where enrollment is lost. Learn more about the $10,000 misconception. #HigherEdMarketing

Most colleges blend in because their message isn’t clear. A strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 helps you stand out by focusing on what makes you different. 🦓 Be a zebra. #HigherEdMarketing #BrandStrategy

The rules of using Instagram for #HigherEdMarketing have changed. Students aren’t looking for polished content - they’re deciding where they belong. Focus on: • Student voice • Real conversations • Content worth saving #EnrollmentStrategy

Up to 𝟱𝟱% 𝗼𝗳 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗿𝘂𝗹𝗲 𝗼𝘂𝘁 𝗰𝗼𝗹𝗹𝗲𝗴𝗲𝘀 𝘣𝘦𝘧𝘰𝘳𝘦 𝘵𝘩𝘦𝘺 𝘦𝘷𝘦𝘳 𝘪𝘯𝘲𝘶𝘪𝘳𝘦. Not because of actual cost— but 𝙥𝙚𝙧𝙘𝙚𝙞𝙫𝙚𝙙 cost. That’s where enrollment is lost. Learn more about the $10,000 misconception. #HigherEdMarketing

#HigherEdMarketing leaders, are you reaching #HispanicStudents effectively? Too many schools rely on generic marketing when real #InclusiveRecruitment happens in relationships, community, and cultural connection.

Higher education marketing alignment = growth. If academics, enrollment, and marketing aren’t aligned, you’re leaving opportunities on the table. Here’s how to break silos and move forward. #HigherEd #Enrollment #Marketing

Most colleges blend in because their message isn’t clear. A strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 helps you stand out by focusing on what makes you different. 🦓 Be a zebra. #HigherEdMarketing #BrandStrategy

53% of students act before they ever inquire. That means your funnel starts where you have 𝘇𝗲𝗿𝗼 visibility. We call it the 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗱𝗮𝗿𝗸 𝗳𝘂𝗻𝗻𝗲𝗹 - and it’s changing everything. #HigherEdMarketing

AI can scale your content. But it can also erode trust if used carelessly. Here’s how to approach 𝗔𝗜 𝗲𝘁𝗵𝗶𝗰𝘀 𝗶𝗻 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 with clarity and integrity. #HigherEdMarketing #AIethics

Most colleges blend in because their message isn’t clear. A strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 helps you stand out by focusing on what makes you different. 🦓 Be a zebra. #HigherEdMarketing #BrandStrategy

53% of students act before they ever inquire. That means your funnel starts where you have 𝘇𝗲𝗿𝗼 visibility. We call it the 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗱𝗮𝗿𝗸 𝗳𝘂𝗻𝗻𝗲𝗹 - and it’s changing everything. #HigherEdMarketing

The "ban" on AI in higher ed is the modern equivalent of banning the word processor in 1985. It’s time for a shift. Learn why 𝗔𝗜 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 is the key to reclaiming your team's strategic margin and doubling down on 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻. #HigherEdMarketing

53% of students act before they ever inquire. That means your funnel starts where you have 𝘇𝗲𝗿𝗼 visibility. We call it the 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗱𝗮𝗿𝗸 𝗳𝘂𝗻𝗻𝗲𝗹 - and it’s changing everything. #HigherEdMarketing

Most 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀 don’t fail because of technology. They fail because of people. They're not technical problems—they’re people problems. #HigherEdMarketing #WebDesign

The rules of using Instagram for #HigherEdMarketing have changed. Students aren’t looking for polished content - they’re deciding where they belong. Focus on: • Student voice • Real conversations • Content worth saving #EnrollmentStrategy

#HigherEdMarketing doesn’t fail because teams don’t care - it breaks down when there’s no repeatable workflow. A 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 helps your team stay consistent while reducing burnout. #MarketingWorkflow

Students aren’t ruling out 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗰𝗼𝗹𝗹𝗲𝗴𝗲𝘀 because of 𝗰𝗼𝘀𝘁—they’re ruling them out because of what they 𝘁𝗵𝗶𝗻𝗸 𝗶𝘁 𝗰𝗼𝘀𝘁𝘀. That’s a messaging problem. Start with 𝗻𝗲𝘁 price, not 𝘀𝘁𝗶𝗰𝗸𝗲𝗿 price. #HigherEdMarketing #HigherEducationAffordabilityMessaging

The rules of using Instagram for #HigherEdMarketing have changed. Students aren’t looking for polished content - they’re deciding where they belong. Focus on: • Student voice • Real conversations • Content worth saving #EnrollmentStrategy

The linear enrollment funnel is evolving. 🎯 It’s time for a trust-building ecosystem. Learn how an 𝗔𝗜 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗳𝘂𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 helps small colleges do more with less—without losing the human touch. #HigherEdMarketing

AI can scale your content. But it can also erode trust if used carelessly. Here’s how to approach 𝗔𝗜 𝗲𝘁𝗵𝗶𝗰𝘀 𝗶𝗻 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 with clarity and integrity. #HigherEdMarketing #AIethics

The rules of using Instagram for #HigherEdMarketing have changed. Students aren’t looking for polished content - they’re deciding where they belong. Focus on: • Student voice • Real conversations • Content worth saving #EnrollmentStrategy

Higher education marketing alignment = growth. If academics, enrollment, and marketing aren’t aligned, you’re leaving opportunities on the table. Here’s how to break silos and move forward. #HigherEd #Enrollment #Marketing

Higher ed video marketing is becoming essential for 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Great insights from Vince Slomsky of USF on building a 𝘃𝗶𝗱𝗲𝗼-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. #HigherEdMarketing

Higher education marketing alignment = growth. If academics, enrollment, and marketing aren’t aligned, you’re leaving opportunities on the table. Here’s how to break silos and move forward. #HigherEd #Enrollment #Marketing

AI can scale your content. But it can also erode trust if used carelessly. Here’s how to approach 𝗔𝗜 𝗲𝘁𝗵𝗶𝗰𝘀 𝗶𝗻 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 with clarity and integrity. #HigherEdMarketing #AIethics

2026: The year 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗳𝗶𝘁 replaces the megaphone. 🎯 Learn how to recalibrate your 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, move past assumption-based marketing, and build trust in higher education. #HigherEd #MarketingTrends #MissionFit2026

The "ban" on AI in higher ed is the modern equivalent of banning the word processor in 1985. It’s time for a shift. Learn why 𝗔𝗜 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 is the key to reclaiming your team's strategic margin and doubling down on 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻. #HigherEdMarketing

AI can scale your content. But it can also erode trust if used carelessly. Here’s how to approach 𝗔𝗜 𝗲𝘁𝗵𝗶𝗰𝘀 𝗶𝗻 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 with clarity and integrity. #HigherEdMarketing #AIethics

𝗕𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 alone won’t 𝗴𝗿𝗼𝘄 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁. Dr. Stacey Berggren shares how NNU shifted to 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 — aligning strategy, structure, and accountability around growth. #HigherEdMarketing

Most 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀 don’t fail because of technology. They fail because of people. They're not technical problems—they’re people problems. #HigherEdMarketing #WebDesign

The "ban" on AI in higher ed is the modern equivalent of banning the word processor in 1985. It’s time for a shift. Learn why 𝗔𝗜 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 is the key to reclaiming your team's strategic margin and doubling down on 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻. #HigherEdMarketing

#HigherEdMarketing doesn’t fail because teams don’t care - it breaks down when there’s no repeatable workflow. A 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 helps your team stay consistent while reducing burnout. #MarketingWorkflow

The "ban" on AI in higher ed is the modern equivalent of banning the word processor in 1985. It’s time for a shift. Learn why 𝗔𝗜 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 is the key to reclaiming your team's strategic margin and doubling down on 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻. #HigherEdMarketing

Most 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀 don’t fail because of technology. They fail because of people. They're not technical problems—they’re people problems. #HigherEdMarketing #WebDesign

Serving a 74% student-of-color population requires more than diverse photography - it requires alignment. Amanda Slaughter shares how Fresno Pacific builds trust through clear financial conversations, mission focus, and internal consistency. #HigherEd #Enrollment #DiversityMarketing

Higher ed doesn’t need more content - it needs better stories. A strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 starts with listening—and leads to real enrollment impact. #HigherEdMarketing #Storytelling

Most 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀 don’t fail because of technology. They fail because of people. They're not technical problems—they’re people problems. #HigherEdMarketing #WebDesign

#HigherEdMarketing doesn’t fail because teams don’t care - it breaks down when there’s no repeatable workflow. A 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 helps your team stay consistent while reducing burnout. #MarketingWorkflow

The most dangerous number in higher ed marketing isn’t impressions or clicks. It’s the number no one asks for: 𝗖𝗼𝘀𝘁 𝗽𝗲𝗿 𝗲𝗻𝗿𝗼𝗹𝗹𝗲𝗱 𝘀𝘁𝘂𝗱𝗲𝗻𝘁. I break down a real-world $1,200 click and what it reveals about the difference between advertising and actual m... #HigherEdMarketing #ROI

The linear enrollment funnel is evolving. 🎯 It’s time for a trust-building ecosystem. Learn how an 𝗔𝗜 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗳𝘂𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 helps small colleges do more with less—without losing the human touch. #HigherEdMarketing

#HigherEdMarketing doesn’t fail because teams don’t care - it breaks down when there’s no repeatable workflow. A 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 helps your team stay consistent while reducing burnout. #MarketingWorkflow

Higher ed doesn’t need more content - it needs better stories. A strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 starts with listening—and leads to real enrollment impact. #HigherEdMarketing #Storytelling

𝗨.𝗦. 𝗡𝗲𝘄𝘀 𝗰𝗼𝗹𝗹𝗲𝗴𝗲 𝗿𝗮𝗻𝗸𝗶𝗻𝗴𝘀 aren’t just badges anymore — they’re digital infrastructure in an AI-driven world. Are you leveraging yours strategically? #HigherEd #EnrollmentMarketing #AI #SEO

Higher ed video marketing is becoming essential for 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Great insights from Vince Slomsky of USF on building a 𝘃𝗶𝗱𝗲𝗼-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. #HigherEdMarketing

Higher ed doesn’t need more content - it needs better stories. A strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 starts with listening—and leads to real enrollment impact. #HigherEdMarketing #Storytelling

The linear enrollment funnel is evolving. 🎯 It’s time for a trust-building ecosystem. Learn how an 𝗔𝗜 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗳𝘂𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 helps small colleges do more with less—without losing the human touch. #HigherEdMarketing